The Big Wave of Indian
Startups
(Almost) Effortless Entrepreneurship Using
Ruby
PRADEEP ELANKUMARAN
@PRADEEP24
About Intridea
Intridea is a high-end web & mobile services and
innovations shop

Based out of Washington DC, but disperse...
3/4’s of this talk

creating a product FAST

creating a product CHEAP

keeping you sane through the process

growing your ...
last quarter of the talk...

Doing startups in India

  mandatory audience participation! :P

  finding good talent in Indi...
grub = food in american vernacular

mobile app allows you to review dishes at
restaurants

find dishes near you that other ...
Launching A Web Product
Fast
The team is very
important.
a handpicked team
who apply their expert
skills with laser-sharp
focus
who like each other and
trust each other’s
judgement
Use the right
development tools
We like Ruby (obviously)
Sinatra is great
for initial proof-
of-concepts
But Rails in the
long-run
LOTS OF AWESOME PLUGINS
BEST PRACTICES ARE KEY
jQuery is your friend
For mobile applications,
use Appcelerator’s
Titanium Platform
WRITE ONCE IN JAVASCRIPT,
RUN IN IPHONE AND ANDROID
Use source control from
day one. we like git
git’s branching/merging
is excellent and very
handy for rapid
iterations
Setup milestones and
ticketing for releases
from day one
Unfuddle offers
free git+project_management
plans
We like Pivotal Tracker
too for strict agile
projects
We’re biased towards
Present.ly for internal
collaboration
Building a
Minimum Viable Product
consists of your useful
core features
best practice - target for
a private beta (friends &
family)
think carefully about the
data model
reduce technical debt
as you move forward
before launching,
ensure feedback
systems are in place
gather as much
analytical data as you
can
use existing free
services to reduce your
effort
Deploying out your app
CHEAP
cheap in terms of cash,
not time :)
Running a server is
expensive...
...but we like Heroku
for fast deploys
First to launch is crucial
Establish the traffic,
then switch to a bigger
machine
Premature hardware
optimization? Why?
Questions? (we’re not done)
Doing Startups in India
Harder to find people
with a startup mindset
TRUE OR FALSE?
Educational system
promotes career-
stability over risk-taking
TRUE OR FALSE?
Lack of mentorship for
new startups
TRUE OR FALSE?
Open-Mic
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The Big Wave of Indian Startups - Almost Effortless Entrepreneurship Using Ruby

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  • The Big Wave of Indian Startups - Almost Effortless Entrepreneurship Using Ruby

    1. The Big Wave of Indian Startups (Almost) Effortless Entrepreneurship Using Ruby PRADEEP ELANKUMARAN @PRADEEP24
    2. About Intridea Intridea is a high-end web & mobile services and innovations shop Based out of Washington DC, but dispersed all over the United States Our most popular product is Presently, an enterprise microblogging platform Grub.it is our latest product - mobile dish reviewing
    3. 3/4’s of this talk creating a product FAST creating a product CHEAP keeping you sane through the process growing your startup
    4. last quarter of the talk... Doing startups in India mandatory audience participation! :P finding good talent in India fostering a community
    5. grub = food in american vernacular mobile app allows you to review dishes at restaurants find dishes near you that other people rate highly never been done before, but an app we always wanted soft-launched last week
    6. Launching A Web Product Fast
    7. The team is very important.
    8. a handpicked team
    9. who apply their expert skills with laser-sharp focus
    10. who like each other and trust each other’s judgement
    11. Use the right development tools
    12. We like Ruby (obviously)
    13. Sinatra is great for initial proof- of-concepts
    14. But Rails in the long-run LOTS OF AWESOME PLUGINS BEST PRACTICES ARE KEY
    15. jQuery is your friend
    16. For mobile applications, use Appcelerator’s Titanium Platform WRITE ONCE IN JAVASCRIPT, RUN IN IPHONE AND ANDROID
    17. Use source control from day one. we like git
    18. git’s branching/merging is excellent and very handy for rapid iterations
    19. Setup milestones and ticketing for releases from day one
    20. Unfuddle offers free git+project_management plans
    21. We like Pivotal Tracker too for strict agile projects
    22. We’re biased towards Present.ly for internal collaboration
    23. Building a Minimum Viable Product
    24. consists of your useful core features
    25. best practice - target for a private beta (friends & family)
    26. think carefully about the data model
    27. reduce technical debt as you move forward
    28. before launching, ensure feedback systems are in place
    29. gather as much analytical data as you can
    30. use existing free services to reduce your effort
    31. Deploying out your app CHEAP
    32. cheap in terms of cash, not time :)
    33. Running a server is expensive...
    34. ...but we like Heroku for fast deploys
    35. First to launch is crucial
    36. Establish the traffic, then switch to a bigger machine
    37. Premature hardware optimization? Why?
    38. Questions? (we’re not done)
    39. Doing Startups in India
    40. Harder to find people with a startup mindset TRUE OR FALSE?
    41. Educational system promotes career- stability over risk-taking TRUE OR FALSE?
    42. Lack of mentorship for new startups TRUE OR FALSE?
    43. Open-Mic

    ×