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The Big Wave of Indian Startups - Almost Effortless Entrepreneurship Using Ruby
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The Big Wave of Indian Startups - Almost Effortless Entrepreneurship Using Ruby


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First given at RubyConf India 2010

First given at RubyConf India 2010

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    • 1. The Big Wave of Indian Startups (Almost) Effortless Entrepreneurship Using Ruby PRADEEP ELANKUMARAN @PRADEEP24
    • 2. About Intridea Intridea is a high-end web & mobile services and innovations shop Based out of Washington DC, but dispersed all over the United States Our most popular product is Presently, an enterprise microblogging platform is our latest product - mobile dish reviewing
    • 3. 3/4’s of this talk creating a product FAST creating a product CHEAP keeping you sane through the process growing your startup
    • 4. last quarter of the talk... Doing startups in India mandatory audience participation! :P finding good talent in India fostering a community
    • 5. grub = food in american vernacular mobile app allows you to review dishes at restaurants find dishes near you that other people rate highly never been done before, but an app we always wanted soft-launched last week
    • 6. Launching A Web Product Fast
    • 7. The team is very important.
    • 8. a handpicked team
    • 9. who apply their expert skills with laser-sharp focus
    • 10. who like each other and trust each other’s judgement
    • 11. Use the right development tools
    • 12. We like Ruby (obviously)
    • 13. Sinatra is great for initial proof- of-concepts
    • 14. But Rails in the long-run LOTS OF AWESOME PLUGINS BEST PRACTICES ARE KEY
    • 15. jQuery is your friend
    • 16. For mobile applications, use Appcelerator’s Titanium Platform WRITE ONCE IN JAVASCRIPT, RUN IN IPHONE AND ANDROID
    • 17. Use source control from day one. we like git
    • 18. git’s branching/merging is excellent and very handy for rapid iterations
    • 19. Setup milestones and ticketing for releases from day one
    • 20. Unfuddle offers free git+project_management plans
    • 21. We like Pivotal Tracker too for strict agile projects
    • 22. We’re biased towards for internal collaboration
    • 23. Building a Minimum Viable Product
    • 24. consists of your useful core features
    • 25. best practice - target for a private beta (friends & family)
    • 26. think carefully about the data model
    • 27. reduce technical debt as you move forward
    • 28. before launching, ensure feedback systems are in place
    • 29. gather as much analytical data as you can
    • 30. use existing free services to reduce your effort
    • 31. Deploying out your app CHEAP
    • 32. cheap in terms of cash, not time :)
    • 33. Running a server is expensive...
    • 34. ...but we like Heroku for fast deploys
    • 35. First to launch is crucial
    • 36. Establish the traffic, then switch to a bigger machine
    • 37. Premature hardware optimization? Why?
    • 38. Questions? (we’re not done)
    • 39. Doing Startups in India
    • 40. Harder to find people with a startup mindset TRUE OR FALSE?
    • 41. Educational system promotes career- stability over risk-taking TRUE OR FALSE?
    • 42. Lack of mentorship for new startups TRUE OR FALSE?
    • 43. Open-Mic