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DIGITAL PARTNERSHIP
Hello there.
Hello there.

How did you spend last Sunday
          morning?
This is the question we ask
thousands of people across the
      world every week.
This is the question we ask
thousands of people across the
      world every week.

            Why?
THERE ARE 2 BILLION
DRINKERS IN THE WORLD
230 MILLION
Are heavy episodic
     drinkers




                  THERE ARE 2 BILLION
                 DRINKERS IN THE WORLD
230 MILLION
Are heavy episodic
     drinkers




                  THERE ARE 2 BILLION
                 DRINKERS IN THE WORLD




                                   73 MILLION
                                       Are heavy
                                  problematic drinkers
SO HOW DO THEY CHANGE
THEIR PATTERN OF DRINKING?
APPROXIMATELY
2 MILLION
      GO TO AA



                                       S UE
                                  IS
                        B IG
                 T HE


                        230
                        MILLION

                    DRINKERS
APPROXIMATELY
  2 MILLION
         GO TO AA



                                          S UE
       BUT WHAT                      IS
ABOUT THE OTHER            B IG
                      HE
228 MILLION         T


                           230
                           MILLION

                       DRINKERS
APPROXIMATELY
  2 MILLION
         GO TO AA



                                          S UE
       BUT WHAT                      IS
ABOUT THE OTHER            B IG
                      HE
228 MILLION         T                            WHERE CAN
                                                 THEY GO TO
                           230                   CHANGE THEIR
                                                 DRINKING
                           MILLION

                       DRINKERS


                                                 BEHAVIOUR?
FROM T
      HIS
FROM T
      HIS




            TO THIS?
HELLOSUNDAYMORNING.CIS A PLATFORM
 THAT HELPS ANY INDIVIDUAL CHANGE THE
WAY THEY DRINK, WHEN THEY ARE READY TO
          MAKE THAT CHANGE.
H OW IT WO R KS


                 A person desires to
                  change their pattern of
1                 drinking as a personal
                  intervention or
                 challenge.
H OW IT WO R KS



                 They sign up to HSM.

2                com for a three, six or
                 twelve month season of
                 sobriety.
H OW IT WO R KS



                  They set personal goals
3                 to be achieved during
                  their HSM period.
H OW IT WO R KS



                  They use their blog on

4                 HSM.com to reflect, get
                  support and help others
                  in their HSM.
H OW IT WO R KS


                  After completing their
                  HSM individuals make
5                 better choices around
                   alcohol and influence
                  others to do the same.
“I’VE TRIED TO GIVE UP DRINKING BEFORE, TO
LITTLE EFFECT. FEELING LIKE THERE ARE PEOPLE
WHO ARE IN MY CORNER, WANTING ME TO
SUCCEED HAS HELPED ME MOST IN THE TIMES I
PROBABLY WOULD HAVE GIVEN UP.”
CLAIRE, 3 MONTH HSMER




                      P RO B LE M                                 SO LUTI O N

           Within a heavy drinking culture people        We provide a very public, social
           often find it hard to take a break from       contract for individuals to commit
           drinking due to social and psychological      and be supported in taking the break
           expectations that reinforce the behaviour.
                                                         they want to take while achieving their
           This means they often miss out on doing
           the things they want to do with their life.   personal goals.
WHY DO A H S M


 Doing a Hello Sunday                             2 out of 3 people achieve
 Morning has a significant                        the goals they first set by
 impact on improving                              doing a HSM.
 mental and physical
 wellbeing




                             $
 The average person who                           Each person’s blog has
 does a 12 week HSM                               a self-reported positive
 saves over $1200 by                              impact on the drinking
 reducing their spend on                          culture of 10 people
 alcohol.                                         around them



2012
DIGITAL PARTNERSHIP
OUR MISSION:
                        TO CHANGE THE WORLD’S
                      RELATIONSHIP WITH ALCOHOL
2012
DIGITAL PARTNERSHIP
OUR MISSION:
                        TO CHANGE THE WORLD’S
                      RELATIONSHIP WITH ALCOHOL
2012
DIGITAL PARTNERSHIP
                         ONE SUNDAY AT A TIME
WE WANT TO TRANSFORM HELLO SUNDAY
              MORNING INTO THE WORLD’S LEADING
          PLATFORM FOR PEOPLE WHO WANT TO CHANGE
              THEIR RELATIONSHIP WITH ALCOHOL.




2012
DIGITAL PARTNERSHIP
AND WE’RE LOOKING FOR YOUR HELP TO
                      ACHIEVE OUR TWO GOALS:




2012
DIGITAL PARTNERSHIP
1   100,000 HSMers




2012
DIGITAL PARTNERSHIP
                      5,000        100,000
2   FINANCIAL SELF-SUSTAINABILITY




2012
DIGITAL PARTNERSHIP
WE ARE LOOKING TO BRING TOGETHER THE BEST
DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW
        PRODUCT AND PLATFORM WITH:
WE ARE LOOKING TO BRING TOGETHER THE BEST
DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW
        PRODUCT AND PLATFORM WITH:




 SMALL
AGENCIES
WE ARE LOOKING TO BRING TOGETHER THE BEST
DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW
        PRODUCT AND PLATFORM WITH:




 SMALL              BIG
AGENCIES          AGENCIES
WE ARE LOOKING TO BRING TOGETHER THE BEST
DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW
        PRODUCT AND PLATFORM WITH:




 SMALL              BIG             TALENTED
AGENCIES          AGENCIES         INDIVIDUALS
IDEALLY YOU HAVE STRONG SKILLS & EXPERIENCE


                           INNOVATION              SOCIAL                FRONT/BACK
DESIGN UI/UX               HEALTH TECH             MEDIA                   END DEV.




               COMMUNITY                 PRODUCT            E COMMERCE
                BUILDING                   DEV.




                  IN ONE OR MORE OF THESE AREAS
WANT TO HELP US CREATE A PLATFORM
THAT WILL CHANGE THE WAY MILLIONS OF
    PEOPLE DRINK? GET IN TOUCH AT
     WWW.INVESTORS.HELLOSUNDAYMORNING.COM
MADE POSSIBLE BY:
DIGITAL PARTNERSHIP

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Hsm digital partnership

  • 3. Hello there. How did you spend last Sunday morning?
  • 4. This is the question we ask thousands of people across the world every week.
  • 5. This is the question we ask thousands of people across the world every week. Why?
  • 6. THERE ARE 2 BILLION DRINKERS IN THE WORLD
  • 7. 230 MILLION Are heavy episodic drinkers THERE ARE 2 BILLION DRINKERS IN THE WORLD
  • 8. 230 MILLION Are heavy episodic drinkers THERE ARE 2 BILLION DRINKERS IN THE WORLD 73 MILLION Are heavy problematic drinkers
  • 9. SO HOW DO THEY CHANGE THEIR PATTERN OF DRINKING?
  • 10. APPROXIMATELY 2 MILLION GO TO AA S UE IS B IG T HE 230 MILLION DRINKERS
  • 11. APPROXIMATELY 2 MILLION GO TO AA S UE BUT WHAT IS ABOUT THE OTHER B IG HE 228 MILLION T 230 MILLION DRINKERS
  • 12. APPROXIMATELY 2 MILLION GO TO AA S UE BUT WHAT IS ABOUT THE OTHER B IG HE 228 MILLION T WHERE CAN THEY GO TO 230 CHANGE THEIR DRINKING MILLION DRINKERS BEHAVIOUR?
  • 13. FROM T HIS
  • 14. FROM T HIS TO THIS?
  • 15. HELLOSUNDAYMORNING.CIS A PLATFORM THAT HELPS ANY INDIVIDUAL CHANGE THE WAY THEY DRINK, WHEN THEY ARE READY TO MAKE THAT CHANGE.
  • 16. H OW IT WO R KS A person desires to change their pattern of 1 drinking as a personal intervention or challenge.
  • 17. H OW IT WO R KS They sign up to HSM. 2 com for a three, six or twelve month season of sobriety.
  • 18. H OW IT WO R KS They set personal goals 3 to be achieved during their HSM period.
  • 19. H OW IT WO R KS They use their blog on 4 HSM.com to reflect, get support and help others in their HSM.
  • 20. H OW IT WO R KS After completing their HSM individuals make 5 better choices around alcohol and influence others to do the same.
  • 21. “I’VE TRIED TO GIVE UP DRINKING BEFORE, TO LITTLE EFFECT. FEELING LIKE THERE ARE PEOPLE WHO ARE IN MY CORNER, WANTING ME TO SUCCEED HAS HELPED ME MOST IN THE TIMES I PROBABLY WOULD HAVE GIVEN UP.” CLAIRE, 3 MONTH HSMER P RO B LE M SO LUTI O N Within a heavy drinking culture people We provide a very public, social often find it hard to take a break from contract for individuals to commit drinking due to social and psychological and be supported in taking the break expectations that reinforce the behaviour. they want to take while achieving their This means they often miss out on doing the things they want to do with their life. personal goals.
  • 22. WHY DO A H S M Doing a Hello Sunday 2 out of 3 people achieve Morning has a significant the goals they first set by impact on improving doing a HSM. mental and physical wellbeing $ The average person who Each person’s blog has does a 12 week HSM a self-reported positive saves over $1200 by impact on the drinking reducing their spend on culture of 10 people alcohol. around them 2012 DIGITAL PARTNERSHIP
  • 23. OUR MISSION: TO CHANGE THE WORLD’S RELATIONSHIP WITH ALCOHOL 2012 DIGITAL PARTNERSHIP
  • 24. OUR MISSION: TO CHANGE THE WORLD’S RELATIONSHIP WITH ALCOHOL 2012 DIGITAL PARTNERSHIP ONE SUNDAY AT A TIME
  • 25. WE WANT TO TRANSFORM HELLO SUNDAY MORNING INTO THE WORLD’S LEADING PLATFORM FOR PEOPLE WHO WANT TO CHANGE THEIR RELATIONSHIP WITH ALCOHOL. 2012 DIGITAL PARTNERSHIP
  • 26. AND WE’RE LOOKING FOR YOUR HELP TO ACHIEVE OUR TWO GOALS: 2012 DIGITAL PARTNERSHIP
  • 27. 1 100,000 HSMers 2012 DIGITAL PARTNERSHIP 5,000 100,000
  • 28. 2 FINANCIAL SELF-SUSTAINABILITY 2012 DIGITAL PARTNERSHIP
  • 29. WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW PRODUCT AND PLATFORM WITH:
  • 30. WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW PRODUCT AND PLATFORM WITH: SMALL AGENCIES
  • 31. WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW PRODUCT AND PLATFORM WITH: SMALL BIG AGENCIES AGENCIES
  • 32. WE ARE LOOKING TO BRING TOGETHER THE BEST DIGITAL TEAM IN THE WORLD TO BUILD OUR NEW PRODUCT AND PLATFORM WITH: SMALL BIG TALENTED AGENCIES AGENCIES INDIVIDUALS
  • 33. IDEALLY YOU HAVE STRONG SKILLS & EXPERIENCE INNOVATION SOCIAL FRONT/BACK DESIGN UI/UX HEALTH TECH MEDIA END DEV. COMMUNITY PRODUCT E COMMERCE BUILDING DEV. IN ONE OR MORE OF THESE AREAS
  • 34. WANT TO HELP US CREATE A PLATFORM THAT WILL CHANGE THE WAY MILLIONS OF PEOPLE DRINK? GET IN TOUCH AT WWW.INVESTORS.HELLOSUNDAYMORNING.COM