Make a plan
… and follow it!
Benchmark loading times
Pinpoint performance issues
Benchmark and find issues
… completely unordered!
Too many posts on the homepage
Too many Social widgets
Too many external fonts used
Themes with too many unused features
Too much CSS/JS
No static content compression
Sort performance issues by their severity
Sort them by the time you need to ﬁx them
Cross-reference the two lists
Make a scroll map test ( crazyegg.com )
Reduce the number of posts per page
Progressive page loading (inﬁnite scroll)
Social media widgets/plugins
… use them wisely!
Avoid using iframes
Try not to use “Share on 100 social networks” services
Avoid using more than one social plugin
… trust me, you don’t need 8 fonts on your site!
Include only fonts you use, on the pages you use them
Put fonts on your local server and include locally
Sacriﬁce the usage of a font for a better site performance
… the right size and the right quality
Use images with the right size and specify their dimensions
Smush your images: http://wordpress.org/plugins/wp-smushit/
Use sprites in your themes
Avoid bloated themes
… really, cut the fat!
Avoid themes that support every possible website idea
Don’t use all theme features on the same page
Minify your CSS and JS
… the smaller the size, the better!
Try using WP Minify: http://wordpress.org/plugins/wp-minify/
If you’re already using it, enable minify options in W3 Total Cache
Enable gZIP compression
Use .htaccess rules instead of plugins:
Leverage browser caching
… whatever that means!
The .htaccess rules: http://kb.siteground.com/
Use a CDN service
… but do it wisely!
Measure if your site is working faster
Even local business can take advantage by the CDN
Bonus: “Always Online ” service
Cache your content
… if you don’t cache your content that’s bad and you should feel bad!
Use opcode caching - АPC, xCache
Use Memcached object caching
Use reverse proxies like Varnish, nGinx
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