The document outlines several customer acquisition strategies for an app called Mera Medicare, including developing a user-friendly app to attract millennials, placing interactive kiosks near hospitals, email marketing, referral marketing, content marketing, targeting illiterates through internet users, and conducting healthcare campaigns to create awareness. The strategies aim to reach customers through different channels and build relationships.

1. www.meramedicare.com

2. IDEAL CUSTOMER ACQUISITIONSTRATEGIES

3. A user friendly and customer
engaging app can be
developed – easy way to
attract millennials
MERAMEDICAREAPP INTERACTIVEKIOSKS
Kiosks can be placed near
clinics and hospitals.
Creates awareness about this
unique model & its features

4. E
M
A
I
L
M
A
R
K
E
T
I
N
G
R
E
F
E
R
R
A
L
M
A
R
K
E
T
I
N
G
CONTENT
MARKETING
Start moving towards content marketing
which has potential to reach millions in seconds
Prepare a database –
Identify the prospects –
Send mails –
Convert them to leads
Identify referral sources –
Take a long term
approach that focuses on
building relationships –
Form groups

5. TARGETINGILLETERATES
People who have facilities to access
internet can be approached to involve
themselves in helping Mera Medicare
– They can be provided with
Incentives/ rewards.
HEALTHCARECAMPAIGNS
Mera Medicare can conduct periodic
blood donation camps, free healthcare
check ups etc, to create awareness

6. Overall a Smart Choice
THANK YOU
Innovative
Passionate
Team
TransparentEfficient