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The Social Media 
Verdict of 
INTERSTELLAR 
4 OUT OF 5
INTERSTELLAR SOCIAL MEDIA TREND 
80,000 
70,000 
60,000 
50,000 
40,000 
30,000 
20,000 
10,000 
0 
355,417 MENTIONS 
Oct 
08 
Oct 
10 
Oct 
12 
Oct 
14 
Oct 
16 
Oct 
18 
Oct 
20 
Oct 
22 
Oct 
24 
Oct 
26 
Oct 
28 
Oct 
30 
Nov 
01 
Nov 
03 
Nov 
05 
Volume of conversation 
Expectations from 
the movie few 
days prior to its 
release 
Official release and 
movie reviews led to 
incremental buzz 
Release day
BUZZ BY AGE AND GENDER 
42% 
19% 
34% 
5% 
21-30 13-20 30-40 40+ 
79% 
21% 
Male Female 
Maximum buzz is in the age-group 21-30 Maximum buzz is among Males.
SOURCE DISTRIBUTION 
51% 
23% 
8% 
6% 
6% 
5% 
1% 
Majority buzz came from 
Twitter 
TWITTER FACEBOOK VIDEOS GOOGLE + TUMBLR NEWS DISCUSSIONS
OVERALL WORD CLOUD 
Words related to the theme 
of the movie were most used 
e.g. planet , star , solar etc. 
Other words which were mentioned 
often- 
§ “love IMAX” 
§ “best film” 
§ “excited” 
§ “Christopher Nolan” 
§ “Anne Hathway” 
§ “amazing”
SOCIAL MEDIA RATING POINTS (SRP): 4 OUT OF 5
91% TH E MOVIE LIKED IT 
INCREDIBLE 
MAGNIFICENT 
VISUALLY STUNNING 
MIND BLOWN 
MIND-BENDING 
OF THOSE WHO WATCHED
Not Nolan’s Best 
Super Dull 
9% OF THOSE WHO WATCHED 
TH E MOVIE DID NOT LIKE IT
ABOUT SIMPLIFY360 
Simplify360 delivers actionable insights decision makers need to achieve better business performance. 
Simplify360 offers a comprehensive, unified portfolio of business intelligence and advanced analytics. 
With Simplify360, companies can spot trends, patterns and anomalies, compare “what if” scenarios, 
predict potential threats and opportunities, identify and manage key business risks and plan, budget and 
forecast resources. With these deep analytic capabilities from Social media data our customers around 
the world can better understand, anticipate and shape business outcomes. 
http://www.facebook.com/simplify360 
https://twitter.com/Simplify360 
https://plus.google.com/+simplify360/ 
For more details visit: http://simplify360.com/

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Interstellar racks in 4 out of 5 SRP points on Social Media

  • 1. The Social Media Verdict of INTERSTELLAR 4 OUT OF 5
  • 2. INTERSTELLAR SOCIAL MEDIA TREND 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 355,417 MENTIONS Oct 08 Oct 10 Oct 12 Oct 14 Oct 16 Oct 18 Oct 20 Oct 22 Oct 24 Oct 26 Oct 28 Oct 30 Nov 01 Nov 03 Nov 05 Volume of conversation Expectations from the movie few days prior to its release Official release and movie reviews led to incremental buzz Release day
  • 3. BUZZ BY AGE AND GENDER 42% 19% 34% 5% 21-30 13-20 30-40 40+ 79% 21% Male Female Maximum buzz is in the age-group 21-30 Maximum buzz is among Males.
  • 4. SOURCE DISTRIBUTION 51% 23% 8% 6% 6% 5% 1% Majority buzz came from Twitter TWITTER FACEBOOK VIDEOS GOOGLE + TUMBLR NEWS DISCUSSIONS
  • 5. OVERALL WORD CLOUD Words related to the theme of the movie were most used e.g. planet , star , solar etc. Other words which were mentioned often- § “love IMAX” § “best film” § “excited” § “Christopher Nolan” § “Anne Hathway” § “amazing”
  • 6. SOCIAL MEDIA RATING POINTS (SRP): 4 OUT OF 5
  • 7. 91% TH E MOVIE LIKED IT INCREDIBLE MAGNIFICENT VISUALLY STUNNING MIND BLOWN MIND-BENDING OF THOSE WHO WATCHED
  • 8. Not Nolan’s Best Super Dull 9% OF THOSE WHO WATCHED TH E MOVIE DID NOT LIKE IT
  • 9. ABOUT SIMPLIFY360 Simplify360 delivers actionable insights decision makers need to achieve better business performance. Simplify360 offers a comprehensive, unified portfolio of business intelligence and advanced analytics. With Simplify360, companies can spot trends, patterns and anomalies, compare “what if” scenarios, predict potential threats and opportunities, identify and manage key business risks and plan, budget and forecast resources. With these deep analytic capabilities from Social media data our customers around the world can better understand, anticipate and shape business outcomes. http://www.facebook.com/simplify360 https://twitter.com/Simplify360 https://plus.google.com/+simplify360/ For more details visit: http://simplify360.com/