2. INTERSTELLAR SOCIAL MEDIA TREND
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
355,417 MENTIONS
Oct
08
Oct
10
Oct
12
Oct
14
Oct
16
Oct
18
Oct
20
Oct
22
Oct
24
Oct
26
Oct
28
Oct
30
Nov
01
Nov
03
Nov
05
Volume of conversation
Expectations from
the movie few
days prior to its
release
Official release and
movie reviews led to
incremental buzz
Release day
3. BUZZ BY AGE AND GENDER
42%
19%
34%
5%
21-30 13-20 30-40 40+
79%
21%
Male Female
Maximum buzz is in the age-group 21-30 Maximum buzz is among Males.
4. SOURCE DISTRIBUTION
51%
23%
8%
6%
6%
5%
1%
Majority buzz came from
Twitter
TWITTER FACEBOOK VIDEOS GOOGLE + TUMBLR NEWS DISCUSSIONS
5. OVERALL WORD CLOUD
Words related to the theme
of the movie were most used
e.g. planet , star , solar etc.
Other words which were mentioned
often-
§ “love IMAX”
§ “best film”
§ “excited”
§ “Christopher Nolan”
§ “Anne Hathway”
§ “amazing”
7. 91% TH E MOVIE LIKED IT
INCREDIBLE
MAGNIFICENT
VISUALLY STUNNING
MIND BLOWN
MIND-BENDING
OF THOSE WHO WATCHED
8. Not Nolan’s Best
Super Dull
9% OF THOSE WHO WATCHED
TH E MOVIE DID NOT LIKE IT
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