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A Million Facebook Fans brings 51 Comments per post

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  • 1. Jan 2014 1 Million Facebook Fans Brings 51 comments per post
  • 2. For Facebook Page, in Jan 2014 Liking Rate 731 Commenting Rate 51 This is the average number of likes/comments any post on a brand page will get if number of page likes is 1 Million.
  • 3. The same number was August 2011 May 2012 Liking Rate 806 Commenting Rate 217 Liking Rate Commenting Rate 700 104 There is significant fall in number of comments, while number of likes sees minimal rise from the levels of May 2012.
  • 4. Europe fares the best, India the Worst Liking Rate Commenting Rate 90 2024 37 630 18 312 Europe India US Europe India US
  • 5. Europe fares the best, India the Worst Total Fans Average # of Fans 79,53,892 38,17,86,799 23,91,55,893 47,83,118 17,18,36,316 2014 January 2012 May 2011 August Jump from 2011 August to 2012 May : 39% 34,36,726 2014 January 2012 May 2011 August Jump from 2012 May to 2014 Jan : 66% This is the sum and average for the 50 brand pages considered.
  • 6. About the Research Objective • In August 2011, we tracked & analyzed 50 random brand pages on Facebook. • Out of original 50, two brands had left Facebook by May 2012. • This time we revisited those 50 brands to see how they were doing in May 2012 and now (Jan 2014). Both 2012 and 2014 have only 48 brands analyzed. • In all cases, last 5 Facebook page and its number of likes and comments were considered. • Liking and Commenting rates are average likes and comments per post normalized to a million page likes. • The research was conducted by the team using Simplify360 Facebook Analytics.
  • 7. Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. www.simplify360.com
  • 8. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM USA Singapore & India Saudi Arabia Worldwide
  • 9. THANK YOU CONNECT WITH US