2. For Facebook Page, in Jan 2014
Liking Rate
731
Commenting Rate
51
This is the average number of likes/comments any post on a brand page will get if
number of page likes is 1 Million.
3. The same number was
August 2011
May 2012
Liking Rate
806
Commenting Rate
217
Liking Rate
Commenting Rate
700
104
There is significant fall in number of comments, while number of likes sees minimal rise
from the levels of May 2012.
4. Europe fares the best, India the Worst
Liking Rate
Commenting Rate
90
2024
37
630
18
312
Europe
India
US
Europe
India
US
5. Europe fares the best, India the Worst
Total Fans
Average # of Fans
79,53,892
38,17,86,799
23,91,55,893
47,83,118
17,18,36,316
2014 January
2012 May
2011 August
Jump from 2011 August to 2012 May : 39%
34,36,726
2014 January
2012 May
2011 August
Jump from 2012 May to 2014 Jan : 66%
This is the sum and average for the 50 brand pages considered.
6. About the Research
Objective
•
In August 2011, we tracked & analyzed 50 random brand pages on Facebook.
•
Out of original 50, two brands had left Facebook by May 2012.
•
This time we revisited those 50 brands to see how they were doing in May 2012
and now (Jan 2014). Both 2012 and 2014 have only 48 brands analyzed.
•
In all cases, last 5 Facebook page and its number of likes and comments were
considered.
•
Liking and Commenting rates are average likes and comments per post
normalized to a million page likes.
•
The research was conducted by the team using Simplify360 Facebook Analytics.
7. Social Business
Intelligence
Simplify360 is the leading social business intelligence.
Offerings include:
• Social Marketing Suite for agencies
• Social Contact Centre for BPOs
• Social Command Centre for Enterprises
We enable businesses to perform Online Reputation Management, Customer Service,
Community Management, Social Media Research & Brand Auditing; Online Sales Lead
Generation, and Consumer Sentiment Analysis.
www.simplify360.com
