The Moroccan Tourism Industry

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This presentation revolves around the Moroccan Tourism Industry and how it experiences a phenomenal growth as well as the mechanisms on how to overcome the world's economic instability.

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Entrepreneurs are leading the way in bringing the northern and southern rims of the Mediterranean closer together, a collection of business success stories shows. The collection was compiled by the European Investment Bank, European Commission and ANIMA Investment Network (1) and will be presented to EU and Mediterranean finance ministers meeting in Brussels tomorrow. It shows that cooperation in the region is already an economic, social and human reality. In a joint statement, EIB Vice President Philippe de Fontaine Vive, European Commission Industry Commissioner Günter Verheugen and European External Relations Commissioner Benita Ferrero-Waldner said: “In these times of economic uncertainty, cooperation between Europe and the Mediterranean is more important than ever. With a population of around 750 million, the Euro-Mediterranean market could help both sides face competition from other regions in the world, but trade and investment flows need encouraging. The European Neighbourhood Policy and Union for the Mediterranean aim to deepen and strengthen those ties by providing a political and financial framework for cooperation.” The initiative for the brochure was taken by Mr Fontaine de Vive at a meeting of Euro-Mediterranean industry ministers last November where it became apparent that successful private sector investments were little known outside the countries in which they had been made. The stories featured were chosen from among hundreds with the aim of reflecting the variety of economic sectors involved and the broadest possible representation of countries involved in the Union for the Mediterranean. Authors: Marie Corman (European Commission), Joyce Liyan (European Investment Bank), Samir Abdelkrim (writing, titles) & Bénédict de Saint Laurent / ANIMA

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Investments in sustainable tourism development could be one of the ways to increase the participation of Kosovo in the global economy by facilitating poverty, in particular through the creation of employment in micro, small and medium enterprises. Defects in terms of necessary physical infrastructure, marketing and availability of appropriately qualified human resources are elements which hinder the sustainable development of tourism. Kosovo promotion at national and international level would have major effects on the information of tourists. Micro-credits from micro financial institutions of tourism sector, small enterprises and tourist agencies together, stimulate tourism and strengthen the link with the other economic sectors. Attracting investments in tourism, especially FDI, strengthens the link between tourism and organic and crafts products in Kosovo as a small landlocked country. Attracting tourists in Kosovo will boost the economy but at the same time, if not well managed, it will have negative impact on the environment. Tourists are interested in the social, cultural, and environmental issues of the country they want to visit. They should have knowledge about destination choice, accommodation, travel, food, markets and the friendly behaviour of Kosovo residents. Inseparability of production and consumption in space as well as in time make the development of the green tourism even more necessary. To recover the quality of air, water, food, parks, hotel environment, countryside beauty areas, investments are necessary, especially those from foreign sources which are not considered as a debt because Kosovo has insufficient resources to invest. Diaspora should also be targeted as a significant segment of the market growth, and household income. Key words: Touristic investments, tourism

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