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Providing a Scalable Video Platform for Webkit Devices: iPhone, iPad, iPod Touch.
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The First Screen
1.
THE FIRST SCREEN?
Providing a Scalable Video Platform for Webkit Devices: iPhone, iPad, iPod Touch SPEAKER : STEVE HULFORD | FOUNDER OF FILEMOBILE, CHIEF CREATIVE OFFICER © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
2.
HI! I AM
STEVE HULFORD FOUNDER OF FILEMOBILE CHIEF CREATIVE OFFICER @filemobile @hulford FILEMOBILE HAS LAUNCHED OVER 1,000 UGC PROJECTS SINCE 2005 THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
3.
MOBILE VIDEO IS
TAKING OFF THE STATS The 18.4 million Americans who watch video on mobile phones watch on average about 5 hours of mobile video each month. Growing at 54% a year Teens age 13-17 continue to be avid viewers of mobile video report viewing on average 7.5 hours a month. Smart Phones Drive 94% of mobile video consumption Source: The Neilson Company THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
4.
MOBILE VIDEO IS
TAKING OFF CASE STUDY “This is a picture of you and me and I am watching Youtubes and listening to music on your phone” Kate - Age 5 and 3/4 Source: The Hulford House THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
5.
MOBILE VIDEO IS
TAKING OFF EARLY DAYS THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
6.
MOBILE VIDEO IS
TAKING OFF PROJECTIONS USA - 95 million watching video on mobile by 2015 (66%) Worldwide - 500 million watching video on mobile by 2015 Smartphone traffic as % of handset traffic in 2010 = 79% 2015= 98% 66x Increase from 2008 - 2013 in video on the mobile 150% y/y growth in mobile from 2008 - 2013 Source: Cisco THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
7.
IPAD CASE STUDY
ABC 10 DAYS AFTER IPAD LAUCH 205,000 APP DOWNLOADS 605,000 TV SHOWS WATCHED Source: Wall Street Journal THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
8.
EARLY IPAD RESULTS
THIS IS JUST THE BEGINNING Ipad users watch 3 times more video than web users. “ iPad users consume two and a half times as many videos as the typical web user and three times as many videos as iPhone . More importantly, those users spend three times as much time watching video as the typical web user” - Frank Sinton CEO THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
9.
WHICH PLATFORMS ARE
IMPORTANT? WEB - WEB BROWSER NATIVE - APP STORE THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
10.
PLATFORM MARKET SHARE
A very messy space is getting cleaner IPHONE OS NORTH AMERICA Text OVER 60% IN N/A OVER 50% WW WORLD WIDE THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
11.
APPLE VS. ADOBE
FORMAT WARS Publishers are responsible for making their content available to all devices. It is NOT the responsibility of all devices to support a certain plug-in THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
12.
APPLE VS. ADOBE
WILL THE H264 STANDARD SUBSTITUTE FLASH? FLASH VIDEO IS IN HEAVY DECLINE H.264 IS THE STANDARD ON THE WEB THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
13.
APPLE VS. ADOBE
WILL THE H264 STANDARD SUBSTITUTE FLASH? H.264 is exempt from royalties until 2016... After 2016? THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
14.
APPLE VS. ADOBE
OGG THEORA IN HTML 5 SO FAR ONLY FIREFOX AND OPERA SUPPORT OGG THEORA MICROSOFT AND APPLE USE H.264 + PLUGIN / CODECS THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
15.
HTML 5
EMBEDDED VIDEO PLAYER <!DOCTYPE HTML> <html> <head> <title>HTML5 Embedded Video Player</title> </head> <body> <div style="text-align: center;"> <video controls="true"> <source src="http://storage.filemobile.com/storage/2656757/759" type="video/ogg" /> <source src="http://storage.filemobile.com/storage/2656757/757" type="video/mp4" /> Alternative content </video> </div> </body> </html> VIDEO IN THE BROWSER WITH NO PLUGIN!! YIPPEE!! THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
16.
VIDEO PLATFORMS
MAKING DELIVERY EASY Get an OVP to Manage and Distribute your video eg) Brightcove, Delve Networks, Kaltura, Ooyala, The Platform, Filemobile Transcode video for web, and multiple devices Cloud-based encoding vendors eg) HDCloud, Encoding.com, Filemobile CDN for delivery eg) Akamai, Limelight, Internap, etc... Video for Beginners: Youtube, Vimeo, and Blip.tv support HTML 5 THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
17.
VIDEO PLATFORMS
ENCODING OPTIONS DETECT YOUR DEVICES ON YOUR SERVER NOT ON THE CLIENT WEB Blackberry Iphone /Ipod Ipad Android Player Type: Flash Player Type: BB Player Player Type: HTML5 Player Type: HTML5 Player Type: HTML5 Video Format: H.264 Video Format: H.263 Video Format: H.264 Video Format: H.264 Video Format: H.264 RTSP streaming HTTP Adaptive bit-rate HTTP Adaptive bit-rate Resolution: Resolution: Varied Resolution: Resolution: Resolution: 4:3 - 480 x 320 Bitrate: Varied 4:3 - 240x180 4:3 - 480 x 360 16:9 - 960 x 540 16:9 - 480 x 272 16:9 - 240x135 16:9 - 480 x 320 Bitrate: 2,500 Kbps Bitrate: 500 Kbps Bitrate: 400 Kbps Bitrate: 500 Kbps Audio: 160 Kbps Audio: 160 kbps Audio: 128 Kbps Audio: 160 Kbps THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
18.
VIDEO PLATFORMS
VALUE CREATION Reach new audiences Emerging Ad Serving Platforms to Monatize your content Let your audience watch what they want... how they want. Generate revenue with video via the app store Valuable learning's for those who start now! THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
19.
IPHONE AS A
PRODUCTION TOOL MOBILE RECORDING THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
20.
SMART PHONE BECOMING
A PRODUCTION TOOL THE SMART PHONE - DEVICES MATTER A LOT YouTube Mobile Uploads Up 400% Since iPhone 3GS Launch* 6 days after the launch in 2009 HD Video GPS High Speed delivery Robust processing power 5 MP + photos Email Unlimited Data Apps IMOVIE for the IPHONE Big Opportunity to use device for compressing THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
21.
BREAKING NEWS
CP24 MY BREAKING NEWS Chantal Quagliara of Vaughn, shot this video of a twister and posted it at 6:39pm, August 20th, 2009 using an IPHONE. It aired on CP24. THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
22.
BREAKING NEWS
CP24 MY BREAKING NEWS Chantal Quagliara of Vaughn, shot this video of a twister and posted it at 6:39pm, August 20th, 2009 using an IPHONE. It aired on CP24. THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
23.
INTRODUCING BROTHER LION
THE GANG IN THE BLUE MOUNTAINS, JAMAICA THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
24.
INTRODUCING BROTHER LION
REICH FALLS, JAMAICA MIKEY EXTERNAL MIC Transducer Type: Condenser Polar Patterns: Cardioid Sample: 44.1 kHz Weight: .18 lb Records CD quality audio Direct to Ipod and Iphone No software 7 angle adjustments 3 gain settings THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
25.
INTRODUCING BROTHER LION
ACAPELLA VERSION “NOT BECAUSE I AM POOR” SEE IT ON WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
26.
INTRODUCING BROTHER LION
ACAPELLA VERSION “NOT BECAUSE I AM POOR” SEE IT ON WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
27.
INTRODUCING BROTHER LION
PRODUCED VERSION “NOT BECAUSE I AM POOR” SEE IT ON WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
28.
INTRODUCING BROTHER LION
GO TO WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
29.
INTRODUCING BROTHER LION
GO TO WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
30.
INTRODUCING BROTHER LION
GO TO WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
31.
INTRODUCING BROTHER LION
GO TO WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
32.
INTRODUCING BROTHER LION
GO TO WWW.BROTHERLION.COM THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010
33.
THANKS!
Steve Hulford @hulford Filemobile @filemobile www.stevehulford.com steve@filemobile.com THE FIRST SCREEN: PROVIDING A SCALABLE VIDEO PLATFORM © 2005-2010 Filemobile Inc Fiem obie Logo w /tuck | FM _Logo_tuck. l l r r eps Tuesday, July 6, 2010