Apple enjoys high profits and zero debt due to their premium products. Their brand has grown bigger and more robust through expanded product lines like the iPod, iPhone, and iTunes store. While speculators see potential risks in Apple's market share, valuation, and secrecy, Apple's future remains profitable due to their strong brand, innovations, and loyal customer base.

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2. Apple Products Now…
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4. Buy Apple Stock for Future Profitability
1. Apple Enjoys High Profits and Zero Debt
2. Apple’s Brand Grows Bigger, More Robust
3. An Apple a Day Won’t Keep the Speculators
at Bay
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5. Apple Enjoys High Profits and Zero Debt
Comparison of Profit & Profit Margins
15.7
High
Profit
Margins
due
to
Profit
Margins
Premium
(in
%)
Products
7.32
6.69
5.7
Profit
(Billions)
2.82
1.45
1.2
0
Source:
MSN
Money
Nov
17,
2009
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6. Apple Enjoys High Profits and Zero Debt
Comparison of Debt Ratios
7.7
3.7
1.9
0
Source:
Yahoo
Finance
October
19,
2009
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7. Apple Enjoys High Profits and Zero Debt
6.289
Doubles
Next
Best
CompeStor
2.97
1.539
.741
.71
Industry
7
Source:
Yahoo
Finance
October
19,
2009

8. Buy Apple Stock for Future Profitability
1. Apple Enjoys High Profits and Zero Debt
2. Apple’s Brand Grows Bigger, More Robust
3. An Apple a Day Won’t Keep the Speculators
at Bay
8

9. Apple’s Brand Grows Bigger,
More Robust.
Stock Price
$200
Adj
Close
250
iTouch
200
150
$10
iMac
100
iPod
50
0
iPhone
iTunes
Source:
Yahoo
Finance
October
19,
2009
9
Source:
Yahoo
Finance
Nov
20th,
2009

10. Apple’s Brand Grows Bigger,
More Robust.
Expansion & Products
• Stability sales from upgraded iPod models
• Nano
Video,
iTouch,
now
video
games
• iTunes, App Store, Music = Diversification
• 1
billion
sold
with
no
overhead
• The
largest
music
retailer
in
the
U.S
• iPhone—just
signed
deal
with
China
• Apple valued above Google and Intel
• Steve Jobs name CEO of the decade
• Still potential homeruns…shhhhhh
Source:
infoapplestore.com
Nov.
2009
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11. Apple’s Brand Grows Bigger,
More Robust.
“Halo” Effect
iTunes/Apps
30%
iPod
50%
iPhone
Retail
50%
iMac
44%
Online
Source:
Apple
Insider,
Oct
2009
11

12. Buy Apple Stock for Future Profitability
1. Apple Enjoys High Profits and Zero Debt
2. Apple’s Brand Grows Bigger, More Robust
3. An Apple a Day Won’t Keep the Speculators
at Bay
12

13. An Apple a Day Won’t Keep the
Speculators at Bay
Computer Market
Apple
9.8%
Risk 1:
Market Share Microso
& Windows 7
`
89%
High-End Computer Market (>$1000)
All
PC’s
10%
Apple
90%
Betanews
,
July
2009
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14. An Apple a Day Won’t Keep the
Speculators at Bay
Risk 2: Over-Valued?
27.3
30.5
19.36
16.85
19.38
32.47
14
Source:
MSN
Money
Nov
17,
2009

15. An Apple a Day Won’t Keep the
Speculators at Bay
Risk 3: Confidentiality
(What is up Steve Job’s Sleeve)
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16. Buy Apple Stock for Future Profitability
1. Apple Enjoys High Profits and Zero Debt
2. Apple’s Brand Grows Bigger, More Robust
3. An Apple a Day Won’t Keep the Speculators
at Bay
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