The document discusses various online marketing strategies for solving marketing puzzles, including on-page SEO techniques like optimizing meta tags, keywords and content, Google Analytics, and having a mobile-friendly site. It also discusses off-page techniques such as claiming and optimizing a Google+ Local listing, getting listed in online directories, and leveraging social media. The overall message is that a combination of on-page and off-page SEO methods is needed to effectively market a business online.

1. Solving the Internet Marketing
Puzzle
One Piece at a time

2. YOUR
Online
Marketing
CHALLENGES
What does
it all
mean?
Don’t
No Time To
Work On
SEO
know who
to trust
Everything
changes so
fast

3. ppc adwords google yellow pages google places google my
business yahoo bing facebook linked in blogs, content
content marketing duplicate content twitter hashtag # @
.com website SEO search engine optimization web 2.0 blogging
images pictures image credit four square directories citations
meta tags on page seo off page seo media radio advertising
youtube videos commercials google analytics data tracking

4. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.

5. Your
Website!
Everything
Else!

6. Over 200 Ranking Factors
That Google Evaluates To
Choose the Best Sites To
Show on First Page
Today we will discuss 8 of them…

7.  Yes, if you have a business,
you should have a website.
 Websites are open 24 hours
 Your Top Competitor Has A
Copyright: <a href='http://www.123rf.com/profile_ximagination'>ximagination / 123RF
Stock Photo</a>
Website

8. Meta
Tags
Keywords &
Content
Google
Analytics
ON PAGE SEO
Mobile
Site

9. Meta
Tags
Keywords &
Content
Google
Analytics
ON PAGE SEO
Mobile
Site

10. META TAGS
ON PAGE SEO
Title & Description Tags shows up in searches
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volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Meta Tags
Title Tag
Description Tag
TITLE TAGS
DESCRIPTION TAGS
H1 TAGS
ALT TAGS

11. META TAGS
They also help Google know what your site is about
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Meta Tags

12. Meta
Tags
Keywords &
Content
Google
Analytics
ON PAGE SEO
Mobile
Site

13. ON PAGE SEO
KEYWORDS & CONTENT Keywords
& Content
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o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.

14. ON PAGE
SEO
KEYWORDS & CONTENT Keywords
& Content
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
 USE KEYWORDS IN PAGE NAMES
 AND IN CONTENT.

15. KEYWORDS & CONTENT
Google likes fresh content – shows you’re “relevant” to searches
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
Keywords
& Content
Social
Networks
YOUR
WEBSITE
Blog Posts
Company
News
Events
Tradeshows
How-To
Videos
Top 10 Tips
Press
Releases
ON PAGE SEO

16. Meta
Tags
Keywords &
Content
Google
Analytics
ON PAGE SEO
Mobile
Site

17. GOOGLE ANALYTICS
Measurement is Important!
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volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Google
Analytics
ON PAGE SEO

18. Meta
Tags
Keywords &
Content
Google
Analytics
ON PAGE SEO
Mobile
Site

19. MOBILE
Many people would rather lose their wallet than their mobile phone!
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Mobile
ON PAGE SEO

20. MOBILE WEBSITE
Click to call; Easy to Navigate; Directions; Simple
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Mobile
Desktop Version
ON PAGE SEO

21. Mobile MOBILE
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Desktop Version
ON PAGE SEO

22. A WELL DESIGNED SITE HAS…
 unique meta tags on each
page
 YES
 keyword-rich content
 analytics installed for
tracking
 mobile version!
Meta Tags
Keywords
& Content
Google
Analytics
Mobile
ON PAGE SEO

23. Now set the wheels in motion with
OFF PAGE SEO

24. Google+
Local
Online
Directories
Social
Media
OFF PAGE SEO
Reviews

25. Google+
Local
Online
Directories
Social
Media
OFF PAGE SEO
Reviews

26. GOOGLE+ LOCAL
Allows you to control the information
Google Presents in a search for your business
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Google+
Local
OFF PAGE SEO

27. OFF PAGE SEO
GOOGLE+ LOCAL Google+
Local
Anatomy of a google+ page search
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.

28. OFF PAGE SEO
GOOGLE+ LOCAL Google+
Local
UNCLAIMED LISTING
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.

29. GOOGLE+ LOCAL
No branding
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Google+
Local
CLAIMED BUT NOT OPTIMIZED

30. GOOGLE+ LOCAL
Branded, Photos, etc
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Google+
Local
CLAIMED & OPTIMIZED!

31. OFF PAGE SEO
Google+ Local
Some Important Things To Consider
GOOGLE+ LOCAL
Lorem ipsum Some dolor Important sit amet, Things consectetuer To adipiscing Consider
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Google+
Local
What Type of business do you have?
Storefront /Office Service Area Business
 Be Careful of Duplicate Listings
 Don’t claim more than one listing

32. GOOGLE+ LOCAL
Service Area Business
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Google+
Local
OFF PAGE SEO

33. GOOGLE+ LOCAL
Service Area Business
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Google+
Local
OFF PAGE SEO

34. GOOGLE+ LOCAL
Mobile
Mobile
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
Google+
Local

35. Google+
Local
Online
Directories
Social
Media
OFF PAGE SEO
Reviews

36. Online ONLINE DIRECTORIES
Directories
Used To Be Enough To Be Listed In Yellow Pages…now an online collection
of websites listed by category.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.

37. Google+
Local
Online
Directories
Social
Media
OFF PAGE SEO
Reviews

38. SOCIAL MEDIA
Does Social Media Carry Any Weight?
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
Social
Media
YES!

39. SOCIAL MEDIA
The power of Social Media & Directories
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Social
Media

40. SOCIAL MEDIA
Facebook & Directories Showing Up In Search
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Social
Media

41. Google+
Local
Online
Directories
Social
Media
OFF PAGE SEO
Reviews

42. REVIEWS
Customer Reviews Are Very Important
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Reviews
Build
Credibility &
Trust
Increase Online
Exposure
Boost Your
Online
Reputation

43. REVIEWS
Facts & Statistics
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
Reviews
 90% of consumers say online
reviews impact their buying
decisions
 79% of consumers trust online
reviews as much as personal
recommendations
 73% of consumers say positive
customer reviews make them
trust a business more
(source:localvox.com)

44. REVIEWS
Which Would You Choose?
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Reviews

45. REVIEWS
How Many Reviews = Stars?
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Reviews
Seems to fluctuate but average of 5 reviews seems to
be the magic number to show the gold stars in google

46. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.

47. REVIEWS
Unclaimed Yelp Listing
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nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Reviews

48. REVIEWS
How do I get more reviews?
Lorem ipsum dolor sit amet, JUST ASK!elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
Reviews
• Ask at the Point of Sale / On Receipts
• Ask in Surveys
• Ask in Your Emails
• Ask in Direct Mail
• Ask Your Social Media Followers and Fans
• Ask Family & Friends
• NEVER NEVER NEVER write fake reviews
o

50. Home Expo website –
live in 2013
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text. It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text.
It has roots in a piece.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Lorem Ipsum is not simply random text.
o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.
Built with
• Meta tags
• Content
• Images
• Videos
• Social
Media
• Analytics
• Mobile

51. HOME EXPO 2014 VS 2013
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
 Built a website!
 Created Branded Social Media
Channels
 Daily Postings on FB, Twitter, Google+
 Facebook Boosted Posts &
Sweepstakes
 Featured Sponsors & Exhibitorsin
Posts
 Asked sponsors for photos, videos,
info
 Offered “Home Expo” badge for
sponsors to put on their site with link

52. HOME EXPO 2014 VS 2013
Google Analytics
 116% increase in views
 85% increase in pageviews
 172% increase in mobile views
 Twitter followers
grew from 33 to 496
 Facebook from 156
likes to 714
 Email list grew to
165

53. HBA GOOGLE ANALYTCIS
Spring Parade of Homes 2014 vs 2013
 Cross promoted on HBA & Home Expo fb, twitter, g+
 Promoting builders, sponsors, home design tips & trends
 FB boosted posts week of event
 Weekend of Event Rose was emailing me pictures of all
the homes and I was posting on social media
NOTE: did not build a new website…

54. HBA GOOGLE ANALYTCIS
Spring Parade of Homes 2014 vs 2013
NOTE: first year of promotion for SPOH
 Growth of 41.65% users
 Bounce Rate Decreased
 Mobile Usage up 97%
 Growth of 161%
pageviews

55. Does any of this “stuff” really “work”?
Companies that took advantage of submitting
photos, videos, benefitted

56. Building presence on social media
sites, other sites (HBA), (Expo Center),
directories (yellow pages) helps to build
your authority.

57. TAKE ACTION!
TOP FIVE THINGS I WOULD
Lorem ipsum dolor sit amet, RECOMMEND
consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat.
1.Google + Local Page
2.Google Analytics
3.Meta Tags
4.Mobile Site
5.Take advantage of HBA
online marketing
opportunities!

58. • TODAY’S DRAWING GIVEAWAY!
Your Choice Of:
•Website Evaluation
OR
•Mobile Website
Shonda Rogers
979-985-5956