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From WTF to KPI: Demonstrating the Business Value of Public Relations

by President & CEO at Shonali Burke Consulting, Inc. on Aug 23, 2010

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For years, PR has been plagued by the perception that it is not a strategic business function - though all the textbooks say it is. This presentation, created for a webinar for PRSA, examines PR's ...

For years, PR has been plagued by the perception that it is not a strategic business function - though all the textbooks say it is. This presentation, created for a webinar for PRSA, examines PR's business value, and how to integrate best practices into your work to show the value you bring to your organization.

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  • lorraineEmmett Lorraine Emmett, Public Relations at Emmett & Smith Ltd Love this plain speaking approach. There is nothing more irritating than fluffy PR presentations that 'blow sunshine'. This tells it as it is -solid best practice. 1 year ago
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From WTF to KPI: Demonstrating the Business Value of Public Relations From WTF to KPI: Demonstrating the Business Value of Public Relations Presentation Transcript