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  • 1. Effective Social Media Strategies for Today, Tomorrow, and Beyond Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  • 2. Overview
    • Introduction to WeMentor Social Media Marketing
    • The importance of ongoing online listening
    • Creating a strategy that works
    • Tools my team can’t live without
    • What’s on the horizon for social media?
  • 3. WeMentor Social Media Marketing
    • Helping advertisers make money with social media marketing
    • Partner David Sher, CEO of AmSher
    • First Birmingham company to focus exclusively on social media marketing
    • Partnerships with marketing and advertising agencies
  • 4. Optimum Social Media Cycle:
  • 5. What most people do:
  • 6. The importance of ongoing online listening
    • Key to social media marketing success is ENGAGEMENT
    • Key to engagement is high-quality, relevant CONTENT
    • You won’t know what your prospects want to hear about until you know what information they currently consume online.
    • Prospects are fickle, and what they consumed last week might change next week.
  • 7. Online listening tasks:
    • Who’s talking about your brand/industry on social media?
    • What is your competition doing with social media that you are not?
    • What keywords are your prospects using in relation to your product/industry?
    • On which social media sites are your target customers “hanging out”?
    • What’s being written about you on blogs and forums?
    • Plan for ongoing listening
  • 8. Creating a strategy that works
    • Think of yourself as publisher instead of marketer
    • Balance educational/informative communication vs. engaging communication
    • Balance educational/informative/engaging communication vs. “advertising” communication (our rule of thumb: 7 to 1)
    • Develop plan for ongoing content creation
  • 9. Potential weekly schedule Monday Tuesday Wednesday Thursday Friday Conduct weekly listening plan Prepare 15 tweets and pre-tweet for next 7 days Create blog entry 10 minutes of engagement with Twitter Update Facebook with content Prepare weekly listening executive summary and distribute 10 minutes of engagement with Twitter Update Facebook with content Check Facebook for comments 10 minutes of engagement with Twitter Update Facebook with content Check Facebook for comments 10 minutes of engagement with Twitter Comments on other blogs Check Facebook for comments 10 minutes of engagement with Twitter Comments on other blogs Check Facebook for comments Check Facebook for comments
  • 10. Tools my team can’t live without
    • http://bit.ly – valuable analytics on what target audience liked/didn’t like
    • http://www.twaitter.com – the ability to pre-tweet certain educational messages
    • https:// adwords.google.com/select/KeywordToolExternal - confirm keywords and get suggestions for new ones
    • http://www.Alltop.com – top blogs in variety of subjects
  • 11. What’s on the horizon?
    • Location-based social media tools (gowalla.com, foursquare.com)
    • Social media-type communication tools for internal employee communities
    • More B2B social media efforts
    • Connected accounts and portable login’s
    • Social search
  • 12. WeMentor resources:
    • Sign up for newsletter at www.wementorsmm.com
    • Podcast: http://whooyouknow.com/
    • Blog: http://birminghamsocialmedia.com
    • “ Free stuff” on website:
      • Creating a listening campaign
      • Optimizing Facebook Fan pages