Two Free Twitter Tools you Can't Live Without

Two Free Twitter Tools
You Can't Live Without

Topics for Today
 Introduction: Colleen Wright

 Why You Need These Twitter Tools
 TweetMeme

 Social Mention

Q&A

© 2012 Copyright Search Engine Academy

Presenter Colleen Wright
 Started Response Interactive LLC in 2007

 Was an In-House Marketing Professional
from 1989 to 2006
 Now work with Small to Medium size businesses
Colleen Wright
 Two Business Administration Degrees Online Marketing Strategist

 Marketing

 Advertising Management

 Increased sales and leads dramatically for
numerous companies over career
 Personally trained over 150 people in online
marketing since 2007 through Search Engine Academy Northwest


What is TweetMeme?

TweetMeme is a
service which
aggregates
popular links
on Twitter and
ranks by
popularity.


What is TweetMeme?

You can easily
subscribe to a variety
of categories on the
TweetMeme website
through RSS
feeds and Twitter
accounts.

http://help.tweetmeme.com/2009/04/09/twitter-feeds/


What is TweetMeme?

RSS feeds to which
you can subscribe

http://help.tweetmeme.com/2009/04/09/rss-feeds/


Why TweetMeme?
The real power
for blog and
website owners
is the
TweetMeme
button you can
install on your
website or blog.


Why TweetMeme?
The main benefits of TweetMeme:
 Your visitors can quickly and easily retweet your stories
straight from your website.
 In addition to easily allowing your blog post or page to be
retweeted; TweetMeme provides a live count of how many
times your post/page has been retweeted.


Why TweetMeme?
 The TweetMeme Retweet button is standard in retweeting -
used by some of the biggest websites in the world
including:

Te c h C r u n c h

and hundreds of other massive brands, in total it is installed
on over 250,000 websites around the globe.

Why TweetMeme?
Pete Cashmore of Mashable.com says:
"The Tweetmeme button is a fantastic way
for our readers to engage with our stories
and signals which posts are a hit with the
Twitter community. The button has been
a valuable addition to our site and
consistently drives reader engagement."


Setting up the TweetMeme Button
Be sure to
change the
twitter
handle to
your own or
everything
will come
from
@tweetmeme


Add your
API key if
you have an
account
with a URL
shortener
site


Choose how
long the
tweet should
be so you can
leave room
for additional
retweets


TweetMeme Takeaways
 Includes support for Twitter’s Tweet button
 Live count of tweets from Twitter
 Can change the source from which you retweet, e.g. "RT @yourname "
 Easy installation and customization
 Now buttons have quicker loading times
 Better integration, allowing custom titles, hashtags and a URL shortner
 No Longer defaults to "RT @tweetmeme"
 Control the length of the tweets (through the new spaces parameter)
 Hashtag support (which are automatically taken from your post tags)
 Ability to control the length of the tweets


What is Social Mention?
Social Mention is a
free social media
search and analysis
platform that
aggregates user
generated content
from across the
universe into a
single stream of
information


Social Mention
allows you to easily
track and measure
what people are
saying about
you, your
company, a new
product, or any topic
across the web's
social media
landscape in real-
time


Social Mention monitors 100+ social media properties directly
including:


Social Mention
currently provides a
point-in-time social
media search and
analysis service,
daily social media
alerts, and an API.


You can perform
a quick search…


…or an
advanced
search.


Why Social Mention?
Social Mention is:
 A free tool

 Easy to use

 Easy to
interpret
 Allows data
downloads


What Does Social Mention Measure?
Social Mention
measures:
 Strength
 Sentiment
 Passion
 Reach
 Keywords
 Top Users
 Trends



Strength
Phrase mentions
within the last 24
hours divided by
total possible
mentions



Sentiment
The ratio of
mentions that are
generally positive
to those that are
negative



Passion
The measure of
the likelihood
that people are
talking about you
repeatedly



Reach
The number of
unique authors
referencing your
brand divided by
the total number
of mentions



Keywords
Helps you identify
if messaging in
Social Media is on
topic or off topic.



Top Users
Discover your
evangelists and
reward them for
being loyal.


Trends
Capitalize on trends
to plan your short-
term social media
campaigns by tying
your
company, products
and services into
trending topics on the
web.


Social Mention Pros and Cons
Pros:
 It’s free

 Tracks 81 different social media networks.

 Provides top keyword trends.

 Allows timeframe selection (All Time, Last Hour, Last 12 Hours, Last
Day, Last Week, Last month) for viewing the data.
 Allows exports of data to CSV.

 Identifies the top users conversing about a brand or keyword theme.


Social Mention Pros and Cons
Cons:
 Difficult to quickly to analyze and assess the reach of the brand
 Hard to determine the extent of the conversation around a
keyword theme
 Accuracy in question
 Full of advertisements
 Can’t dig into sentiment to get information regarding the
mention

http://www.outridersearch.ca/2011/03/free-social-monitoring-tools/


Social Mention Takeaways
 It’s Free

 Helps you identify top conversers of your brand

 Data search is real-time

 Monitors over 100 Social Media Platforms

 Allows you to set up social media alerts

 Aggregates trend data


Upcoming SEA Classes
 Leveraging LinkedIn, Facebook and Twitter
 Tomorrow! February 16th Live in Portland OR

 Go to www.seotrainingnw.com to register

 Ultimate Seo Mastery Workshop
 February 27th through March 2nd Live in Oakland CA

 Go to http://www.searchengineacademy.com/dates.aspx to
register and view complete class listings from all over the globe.


Questions?


Thank you!


Two Free Twitter Tools you Can't Live Without

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