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Two Free Twitter Tools you Can't Live Without
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Two Free Twitter Tools you Can't Live Without

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Tweetmeme and Social Mention are two free social media tools that can help you understand your effectiveness and help your content travel. Find out why these tools are a great start in better …

Tweetmeme and Social Mention are two free social media tools that can help you understand your effectiveness and help your content travel. Find out why these tools are a great start in better understanding your social media success or failure.

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  • 1. Two Free Twitter ToolsYou Cant Live Without
  • 2. Topics for Today  Introduction: Colleen Wright  Why You Need These Twitter Tools  TweetMeme  Social Mention Q&A © 2012 Copyright Search Engine Academy
  • 3. Presenter Colleen Wright  Started Response Interactive LLC in 2007  Was an In-House Marketing Professional from 1989 to 2006  Now work with Small to Medium size businesses Colleen Wright  Two Business Administration Degrees Online Marketing Strategist  Marketing  Advertising Management  Increased sales and leads dramatically for numerous companies over career  Personally trained over 150 people in online marketing since 2007 through Search Engine Academy Northwest © 2012 Copyright Search Engine Academy
  • 4. © 2012 Copyright Search Engine Academy
  • 5. What is TweetMeme? TweetMeme is a service which aggregates popular links on Twitter and ranks by popularity. © 2012 Copyright Search Engine Academy
  • 6. What is TweetMeme? You can easily subscribe to a variety of categories on the TweetMeme website through RSS feeds and Twitter accounts.http://help.tweetmeme.com/2009/04/09/twitter-feeds/ © 2012 Copyright Search Engine Academy
  • 7. What is TweetMeme? RSS feeds to which you can subscribe http://help.tweetmeme.com/2009/04/09/rss-feeds/ © 2012 Copyright Search Engine Academy
  • 8. Why TweetMeme? The real power for blog and website owners is the TweetMeme button you can install on your website or blog. © 2012 Copyright Search Engine Academy
  • 9. Why TweetMeme? The main benefits of TweetMeme:  Your visitors can quickly and easily retweet your stories straight from your website.  In addition to easily allowing your blog post or page to be retweeted; TweetMeme provides a live count of how many times your post/page has been retweeted. © 2012 Copyright Search Engine Academy
  • 10. Why TweetMeme?  The TweetMeme Retweet button is standard in retweeting - used by some of the biggest websites in the world including: Te c h C r u n c h and hundreds of other massive brands, in total it is installed on over 250,000 websites around the globe. © 2012 Copyright Search Engine Academy
  • 11. Why TweetMeme? Pete Cashmore of Mashable.com says: "The Tweetmeme button is a fantastic way for our readers to engage with our stories and signals which posts are a hit with the Twitter community. The button has been a valuable addition to our site and consistently drives reader engagement." © 2012 Copyright Search Engine Academy
  • 12. Setting up the TweetMeme Button Be sure to change the twitter handle to your own or everything will come from @tweetmeme © 2012 Copyright Search Engine Academy
  • 13. Setting up the TweetMeme Button Add your API key if you have an account with a URL shortener site © 2012 Copyright Search Engine Academy
  • 14. Setting up the TweetMeme Button Choose how long the tweet should be so you can leave room for additional retweets © 2012 Copyright Search Engine Academy
  • 15. TweetMeme Takeaways  Includes support for Twitter’s Tweet button  Live count of tweets from Twitter  Can change the source from which you retweet, e.g. "RT @yourname "  Easy installation and customization  Now buttons have quicker loading times  Better integration, allowing custom titles, hashtags and a URL shortner  No Longer defaults to "RT @tweetmeme"  Control the length of the tweets (through the new spaces parameter)  Hashtag support (which are automatically taken from your post tags)  Ability to control the length of the tweets © 2012 Copyright Search Engine Academy
  • 16. © 2012 Copyright Search Engine Academy
  • 17. What is Social Mention? Social Mention is a free social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information © 2012 Copyright Search Engine Academy
  • 18. What is Social Mention? Social Mention allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the webs social media landscape in real- time © 2012 Copyright Search Engine Academy
  • 19. What is Social Mention?Social Mention monitors 100+ social media properties directlyincluding: © 2012 Copyright Search Engine Academy
  • 20. What is Social Mention? Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and an API. © 2012 Copyright Search Engine Academy
  • 21. What is Social Mention?You can performa quick search… © 2012 Copyright Search Engine Academy
  • 22. What is Social Mention? …or an advanced search. © 2012 Copyright Search Engine Academy
  • 23. Why Social Mention? Social Mention is:  A free tool  Easy to use  Easy to interpret  Allows data downloads © 2012 Copyright Search Engine Academy
  • 24. What Does Social Mention Measure? Social Mention measures:  Strength  Sentiment  Passion  Reach  Keywords  Top Users  Trends © 2012 Copyright Search Engine Academy
  • 25. What Does Social Mention Measure? Strength Phrase mentions within the last 24 hours divided by total possible mentions © 2012 Copyright Search Engine Academy
  • 26. What Does Social Mention Measure? Sentiment The ratio of mentions that are generally positive to those that are negative © 2012 Copyright Search Engine Academy
  • 27. What Does Social Mention Measure? Passion The measure of the likelihood that people are talking about you repeatedly © 2012 Copyright Search Engine Academy
  • 28. What Does Social Mention Measure? Reach The number of unique authors referencing your brand divided by the total number of mentions © 2012 Copyright Search Engine Academy
  • 29. What Does Social Mention Measure? Keywords Helps you identify if messaging in Social Media is on topic or off topic. © 2012 Copyright Search Engine Academy
  • 30. What Does Social Mention Measure? Top Users Discover your evangelists and reward them for being loyal. © 2012 Copyright Search Engine Academy
  • 31. What Does Social Mention Measure? Trends Capitalize on trends to plan your short- term social media campaigns by tying your company, products and services into trending topics on the web. © 2012 Copyright Search Engine Academy
  • 32. Social Mention Pros and Cons Pros:  It’s free  Tracks 81 different social media networks.  Provides top keyword trends.  Allows timeframe selection (All Time, Last Hour, Last 12 Hours, Last Day, Last Week, Last month) for viewing the data.  Allows exports of data to CSV.  Identifies the top users conversing about a brand or keyword theme. © 2012 Copyright Search Engine Academy
  • 33. Social Mention Pros and Cons Cons:  Difficult to quickly to analyze and assess the reach of the brand  Hard to determine the extent of the conversation around a keyword theme  Accuracy in question  Full of advertisements  Can’t dig into sentiment to get information regarding the mention http://www.outridersearch.ca/2011/03/free-social-monitoring-tools/ © 2012 Copyright Search Engine Academy
  • 34. Social Mention Takeaways  It’s Free  Helps you identify top conversers of your brand  Data search is real-time  Monitors over 100 Social Media Platforms  Allows you to set up social media alerts  Aggregates trend data © 2012 Copyright Search Engine Academy
  • 35. Upcoming SEA Classes  Leveraging LinkedIn, Facebook and Twitter  Tomorrow! February 16th Live in Portland OR  Go to www.seotrainingnw.com to register  Ultimate Seo Mastery Workshop  February 27th through March 2nd Live in Oakland CA  Go to http://www.searchengineacademy.com/dates.aspx to register and view complete class listings from all over the globe. © 2012 Copyright Search Engine Academy
  • 36. Questions?© 2012 Copyright Search Engine Academy
  • 37. Thank you!© 2012 Copyright Search Engine Academy