Web Redesign by the Numbers - A site redesign shouldn't be about making the new website "prettier." Instead, by using web analytics and
online marketing best practices, guide your website redesign in order to produce optimal conversions and revenue. Make sense of the who, what, when where, why, and how of your site to create a new, highly-optimized site.
Insurers' journeys to build a mastery in the IoT usage
AMA in the AM-An Analytical Approach to Web Redesign & Overhaul 022311
1. AMA in the AM: An Analytical Approach to Website Redesign and OverhaulThe Baltimore Chapter of the American Marketing AssociationJanuary (snowed out!) February 2011 1 aka Web Redesign by the Numbers Sharon Mostyn AVP - Ecommerce, 1st Mariner Bank @SharonMostyn and @1stMarinerBank
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3. The company sources loans through a retail channel of 14 loan offices as well as consumer direct operations headquartered in Baltimore2 @sharonmostyn or @1stmarinerbank
7. Time To Poll The Audience! 1.) How many of you have redesigned a website? 2.) How many are redesigning your site in 2011? 3.) How many used web analytics to guide your redesign? 6 @sharonmostyn or @1stmarinerbank 4.) How would you rate your analytics setup at present? Source: Flickr, GarethR 2388116302
23. Numbers To Know: Visitors Demographics Source: Alexa, Dec. 2010 10 @sharonmostyn or @1stmarinerbank
24. Numbers To Know: Visitors Visits (vs. Visitors) New vs. Returning Loyalty (Repeat Visits) Source: Google Analytics, Dec. 2010 11 @sharonmostyn or @1stmarinerbank
25. Numbers To Know: Visitors Geographic Distribution 12 @sharonmostyn or @1stmarinerbank
26. Numbers To Know: Goals Goals: Sales, Leads, Forms, White Paper Downloads, etc. 13
27. Numbers To Know: Goals and How They Convert to Goals Keywords 14 @sharonmostyn or @1stmarinerbank
39. Helps prioritize pages when redesigning siteSource: Google Analytics, Dec. 2010 16 @sharonmostyn or @1stmarinerbank
40. Numbers To Know: Timing Re-launch during slow period in order to minimize risk if/when something unexpected happens. Re-launch or test during slow hours. Don’t re-launch during your busy months. 17 @sharonmostyn or @1stmarinerbank
41. Numbers To Know: Traffic Sources Blog = #1 Referring Source Source: Hubspot, Aug. 2009 18
42. Numbers To Know: Clickstream Source: Alexa, Dec. 2010 19 @sharonmostyn or @1stmarinerbank
43. Numbers To Know: Competition How does your audience compare? Source: Alexa, Dec. 2010 20 @sharonmostyn or @1stmarinerbank
51. Numbers To Know: Technical Operating System, Browser, Version Watch for Mobile and iPad 22 @sharonmostyn or @1stmarinerbank
52. Numbers To Know: Technical Screen Resolution and Colors (16-bit, 24-bit, 32-bit) 23 @sharonmostyn or @1stmarinerbank
53. Numbers To Know: Technical Flash Versions and Java Support 24 @sharonmostyn or @1stmarinerbank
54. Website Redesign Numbers To Know: Visitors Goals Pages Timing Traffic Sources Clickstream Competition Technical 25 @sharonmostyn or @1stmarinerbank
55. Questions? Thank you! For more details, contact: Sharon Mostyn By Day: AVP, Ecommerce 1st Mariner Bank Twitter: @1stMarinerBank Email: smostyn@1stmarinerbank.com Websites: http://www.1stMarinerBank.com http://www.VAMortgage.com Evenings and Weekends: Jack of All Trades, Mom of Two Motherhood, Marketing, & Medical Mayhem Twitter: @SharonMostyn Email: asw11@sharonmostyn.com Website: http://sharonmostyn.com 26 @sharonmostyn or @1stmarinerbank
Editor's Notes
Why are website visitors important? Because more visitors mean more people to convert to leads and sales.Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in those search engines.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz19N2lcqBE