![Redesign Questions To Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/2c-web-redesign-by-the-numbers-110105161557-phpapp01/75/web-redesign-by-the-numbers-7-2048.jpg?cb=1669939752)
![Redesign Questions To Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/2c-web-redesign-by-the-numbers-110105161557-phpapp01/75/web-redesign-by-the-numbers-8-2048.jpg?cb=1669939752)
![Numbers To Know: Pages In-Page Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Google Analytics, Dec. 2010](https://image.slidesharecdn.com/2c-web-redesign-by-the-numbers-110105161557-phpapp01/75/web-redesign-by-the-numbers-15-2048.jpg?cb=1669939752)
![Numbers To Know: Bounces Bounces – Visit ONLY 1 Page of Your Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/2c-web-redesign-by-the-numbers-110105161557-phpapp01/75/web-redesign-by-the-numbers-20-2048.jpg?cb=1669939752)
![Website Redesign Numbers To Know: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/2c-web-redesign-by-the-numbers-110105161557-phpapp01/75/web-redesign-by-the-numbers-24-2048.jpg?cb=1669939752)
![Questions? Sharon Mostyn By Day: AVP, Ecommerce 1 st Mariner Bank Twitter: @1stMarinerBank Email: [email_address] Websites: http://www.1stMarinerBank.com http://www.VAMortgage.com Evenings and Weekends: Jack of All Trades, Mom of Two Motherhood, Marketing, & Medical Mayhem Twitter: @SharonMostyn Email: [email_address] Website: http://sharonmostyn.com Thank you! For more details, contact:](https://image.slidesharecdn.com/2c-web-redesign-by-the-numbers-110105161557-phpapp01/75/web-redesign-by-the-numbers-25-2048.jpg?cb=1669939752)
Web Redesign by the Numbers
•2 likes•655 views
Report
Share
Download to read offline
Using web analytics and online marketing best practices to redesign your website for optimal conversions and revenue. Experience level: Beginner, Intermediate, Advanced Target audience: Affiliates/Publishers, Merchants/Advertisers Niche/vertical: Analytics Sharon Mostyn, Assistant Vice President, eCommerce, 1st Mariner Bank (Twitter @sharonmostyn)
More Related Content
What's hot
What's hot(20)
Viewers also liked
Viewers also liked(7)
Similar to Web Redesign by the Numbers
Similar to Web Redesign by the Numbers(20)
More from Affiliate Summit
More from Affiliate Summit(20)
Recently uploaded
Recently uploaded(20)
Web Redesign by the Numbers
- 1. Affiliate Summit West 2011 Web Redesign by the Numbers Sharon Mostyn AVP - Ecommerce, 1 st Mariner Bank @SharonMostyn and @1stMarinerBank
- 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 3. Time To Poll The Audience! 1.) How many of you have redesigned a website? 2.) How many are redesigning your site in 2011? 3.) How many used web analytics to guide your redesign?
- 9. Numbers To Know: Visitors Demographics Source: Alexa, Dec. 2010
- 10. Numbers To Know: Visitors New vs. Returning Loyalty (Repeat Visits) Visits (vs. Visitors) Source: Google Analytics, Dec. 2010
- 11. Numbers To Know: Visitors Geographic Distribution
- 12. Numbers To Know: Goals Goals: Sales, Leads, Forms, White Paper Downloads, etc.
- 13. Numbers To Know: Goals Keywords and How They Convert to Goals
- 14. Numbers To Know: Pages Pages aka “Top Content”
- 16. Numbers To Know: Timing Re-launch during slow period in order to minimize risk if/when something unexpected happens. Don’t re-launch during your busy months. Re-launch or test during slow hours.
- 17. Numbers To Know: Traffic Sources Blog = #1 Referring Source Source: Hubspot, Aug. 2009
- 18. Numbers To Know: Clickstream Source: Alexa, Dec. 2010
- 19. Numbers To Know: Competition How does your audience compare? Source: Alexa, Dec. 2010
- 21. Numbers To Know: Technical Operating System, Browser, Version Watch for Mobile and iPad
- 22. Numbers To Know: Technical Screen Resolution and Colors (16-bit, 24-bit, 32-bit)
- 23. Numbers To Know: Technical Flash Versions and Java Support
- 25. Questions? Sharon Mostyn By Day: AVP, Ecommerce 1 st Mariner Bank Twitter: @1stMarinerBank Email: [email_address] Websites: http://www.1stMarinerBank.com http://www.VAMortgage.com Evenings and Weekends: Jack of All Trades, Mom of Two Motherhood, Marketing, & Medical Mayhem Twitter: @SharonMostyn Email: [email_address] Website: http://sharonmostyn.com Thank you! For more details, contact:
- 26. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Editor's Notes
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MjA3NDAwMjE0NA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
- Why are website visitors important? Because more visitors mean more people to convert to leads and sales . Why are inbound links important? Because they signal authority to search engines , thus increasing your chances of getting found in those search engines. Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz19N2lcqBE
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MjA3NDAwMjE0NA If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: