Want to increase your odds of building a successful software product? Then it’s time to skip all the fluff that masquerades as getting product done – big requirements docs, slideware, fancy graphs, overblown GANTT charts – and actually build the real thing and get it to customers.
Pragmatic Marketing’s 2013 survey revealed that product managers spend over a month’s worth of time writing business cases. These business cases are filled with all sorts of clever analyses and highly assumptive 3- or 5-year projections to support significant upfront investment asks. Yet almost everyone feels writing a business case is a waste of time and hates it.
In this talk, using a real-life example, I’ll show you how you can utilize Lean Startup and Product Management techniques to validate a new product idea, bootstrap its launch, and generate momentum with both internal stakeholders and customers, and come out looking like a Product Hero!