Shardul Mehta: Entrepreneurial digital product management leader

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Shardul Mehta: Entrepreneurial digital product management leader

  1. 1. Shardul MehtaEntrepreneurial Digital Product Management Leader• 17 years developing and launching digital products and services• Repeated start-up success, built teams from the ground up• Champion of lean product development processes• Passionate advocate for delivering world class customer experiences• “Change agent” leadership, forward thinking concepts and strategies
  2. 2. Value to Organization Product Management Leader SHARDUL MEHTAProduct Management & Product Marketing Innovation  Leadership • Energetic evangelist, thought leader and team builder • Strategic thinker adept at executing tactically • Proven ability to lead, innovate and launch software products that delight customers and drive business results • Customer-driven development focus to maximize product/market fit • Have launched numerous game changing products • Results-oriented with an entrepreneurial “get it done” attitude Leadership Product Management Innovation & Product Marketing Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 2
  3. 3. Product Management Product Management Leader SHARDUL MEHTAPlanning Development  Product Marketing  Launch • Customer Discovery & Research • Market & Competitive Research • Product Roadmaps • Product Definition • Product Development • Go-to-Market Planning Leadership • Positioning & Messaging • Sales Readiness & Enablement Product • Commercialization Management Innovation & Product • Product Portfolio Management Marketing Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 3
  4. 4. Customer Research Product Management SHARDUL MEHTATarget Segments Customer Discovery  Buyer Personas • Identify target customer segments and early adopters • Garner customer feedback and define new feature sets • Customer interviews, surveys and focus groups • Usability studies • Profile buyer personas and the buying process Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 4
  5. 5. Market & Competitive Research Product Management SHARDUL MEHTAMarket trends Competitive Positioning  Identify Opportunities • Industry research and analysis, market size and growth trends • Qualitative and quantitative analysis • SWOT analysis • Channel research and analysis • Define positioning across various vertical markets • Market definition • Identify competitive feature gaps Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 5
  6. 6. Product Development Product Management SHARDUL MEHTAProduct Definition UX Design  Agile • New product development processes (NPD) • Product requirements and market requirements (PRDs/MRDs) • Use cases, user scenarios and user profiles • User experience design and usability • Iterative and rapid design and development • SDLC and agile (SCRUM) • User stories • Features prioritization and product backlog • Release management Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 6
  7. 7. Product Marketing Product Management SHARDUL MEHTAMarket Launch Sales Readiness & Enablement  Commercialization • Buyer personas and unique value propositions • Go-to-market planning • Market positioning • Unified messaging that highlights unique selling propositions • Product fact sheets • Product demonstrations • Competitive briefs • Program effectiveness • Event planning and readiness • Win/Loss analysis Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 7
  8. 8. Product Portfolio Management Product Management SHARDUL MEHTAAlignment Portfolio Balance  Value Maximization • Product investment alignment against strategic business priorities • Product investment mix: new vs. existing products • Portfolio balance via risk vs. reward, short-term vs. long-term, across markets, business arenas, technologies, etc. • Resource allocation optimization against key business objectives • Pipeline resource balance against resource availability • Organizational structure and governance models • Stage-Gate and product go/kill Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 8
  9. 9. Leadership Product Management Leader SHARDUL MEHTAPlanning Execution  People Communication • Vision Creation and Articulation • Results Focused Strategic Planning • Goal Oriented Execution • Customer Advocacy • Thought Leadership • Change Agent Leadership • Lead-By-Example • Communication At All Levels Product • Focus on Always Learning Management Innovation & Product Marketing Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 9
  10. 10. Strategic Planning Leadership SHARDUL MEHTABusiness Planning Product Strategy  Resource Allocation Performance Optimization • Oriented toward developing a vision of the future • Business case analysis • Business plan creation • Establish product strategy, key objectives and R&D roadmap • Build-buy-partner • Go-to-market strategy, launch goals, and development milestones • Organize resources – people, financial, partners • Measure progress and results • Internalize lessons learned for improved performance Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 10
  11. 11. Tactical Execution Leadership SHARDUL MEHTAAction Plans Project Management  Communication • Goal-oriented execution of strategic plans • Identify critical milestones in achievement of goals • Measurement of weekly and milestone progress • Manage risk and establish mitigations and contingencies • Ensure tactical activities aligned to long-term objectives • Team leadership and executive level communication Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 11
  12. 12. People Management Leadership SHARDUL MEHTATeam Building Empowerment  People Development  Drive Results • Recruit and train direct reports • Guide, mentor, coach team members to maximize their own potential • Empower with responsibility and accountability • Clearly articulate performance goals and expectations • Active feedback and engagement • Recognize and reward great work • Say thank you. A lot. Then say it again • Lead teams to maximize performance and achieve results Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 12
  13. 13. Presentation & Communication Leadership SHARDUL MEHTAExecutive & Cross-Organizational Relationship Building  Passionate & Rational • Communication based on: - Knowledge – research, analysis, experience - Passion – energetic, persuasive - “We are one team” – consensus building, buy-in, team approach - Desire to win – “get it done” attitude, goal-oriented, results-focused • Executive level presentations and communications • Stakeholder and team communications • Relationship building and cross-organizational buy-in • Thought leadership via in-person, email, presentations, blogs and social media channels Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 13
  14. 14. Innovation Product Management Leader SHARDUL MEHTANew Product Innovation Startup Formation & Acceleration  Intrapreneurship • Entrepreneur and intrapreneur • Self-starter • Creative, innovative, futuristic • Passionate • Dissatisfied with the status quo • Persistent Leadership • Open-minded, flexible, adaptable • Extreme focus and big energy Product • Focus on learning Management Innovation & Product Marketing Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 14
  15. 15. Startup Formation Innovation SHARDUL MEHTAStartup Vision Lean Startup  Customer Validation • Ideation, conceptualization • Vision formation • Customer discovery and validation • Concept development and testing • Identify early adopters • Minimal Viable Product (MVP) and problem/solution fit • Prototyping and pilot market • Validated learning Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 15
  16. 16. Startup Acceleration Innovation SHARDUL MEHTABusiness Modeling Product/Market Fit  Scale & Optimization • Business Model Canvas, Lean Canvas • Financial modeling: pricing and revenue, cost drivers and levers • Early adopter retention and beach-head establishment • Agile development and continuous deployment • Features pipeline management • Planning for scale and optimization • Continued focus on validated learning • Get paid! Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 16
  17. 17. Intrapreneurship Innovation SHARDUL MEHTAStrategic Alignment of Idea Incubation  Organizational Navigation • Idea fit with triangle of needs: customer’s, company’s and intrapreneur’s • Organizational navigation to attract supporters and build consensus • Recruit and maintain sponsors • Attract, recruit and build a high-performing team • Milestone and stage-based based business planning • “Pre-selling” • Scaling to structured development process • Organizational operationalization • Tolerance for risks, mistakes and failures Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 17
  18. 18. Summary Product Management Leader SHARDUL MEHTAProduct Management & Product Marketing Innovation  Leadership • Personal Leadership Philosophies and Principles: - Build solutions that solve real problems for customers. Deliver an unforgettable experience, and the profits will follow. - Lead by example, with vision, purpose, passion and perseverance. Before you can command others, you must be in command of yourself. - Integrity inspires trust – honesty, sincerity, candor in all actions. - Invest in people: hire the best, trust them as experts in their domains, empower them to do their best, identify their strengths, help them maximize their potential, and thank them relentlessly. - Do things right, plan ahead, be flexible. Contact me: shardulmehta@hotmail.com Twitter: @shardulmehta Shardul Mehta – Entrepreneurial Digital Product Management Leader | Page 18

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