1. Rovio Entertainment
By: Shaoqing Zhu

2. Products!
• Games!
• Animations!
• Books!
• Toys!
• Even theme parks!

3. History
• In 2003, founded in Finland by three
college students, named Relude.
• In 2005, received first round investment
changed name to Rovio Mobile
• In Dec. 2009, Angry Birds released.
• In Mar 2011, receive 42 million VC funding
• In Jul 2011, purchased Kombo, an
animation company, changed its name to
Rovio Entertainment
• In Mar 2013, Toons.TV launched

4. Financial Info
• Valuation of 4.2 billon in 2013,
while 192 million in 2011
• 20 billion downloads of Angry
Birds by end of 2013
• 45% of 2012 revenue comes from
selling merchandise

5. Financial Info

6. What’s Hot?
• Toons.TV
• Angry Birds movie, expected at 2016
• New Racing Game: Angry Birds Go!
• Theme parks! Finland, UK, US
• https://www.youtube.com/watch?v=DruMDUJL_kE

7. Secret Sauce
• Mobile game creator to an
entertainment outfit
• Digital worlds integrated with
physical worlds
• Army of loyal Fans

8. Interest Story
• Be patient—Angry Birds was
the 52nd games of Rovio
• In 2008, before the launch of
Angry Birds, Rovio has only 12
employee left.

9. Competition
• FIND AN EXEMPLAR AND
DO SOMETHING
DIFFERENT
• Disney parlayed cartoons
into theme parks; Rovio is
pushing into everyday
life.

10. Prediction
• Success!
• Probably Another Disney?
• But still have a long way
to go

11. Question?