1. HYPERLINK quot;
http://sawaal.ibibo.com/tv-and-radio/what-trp-ratings-253815.htmlquot;
What are TRP ratings?<br />The most common method for measuring the impact of mass media advertising is the use of the rating point rp or the more accurate target rating point trp. These two measures refer to the percentage overall ratings points, but delivered strong target rating points in the desired demographic....TRP stands for Television Rating Points. Its a kind of scale or measurement that indicates the popularity of a channel<br />What is the methods of TRP rating? <br />A television program or a commercial, sent over the air, on a cable system, or direct from a satellite is available for viewing by millions of viewers.How does one know how many of those millions are actually viewing a particular programme? Unlike a newspaper or a magazine, where the publisher can count how many copies are sold, there is no direct way to know exactly how many people are watching any given programme.Hence, indirect measuring techniques based on the statistical sampling theory, called Television Audience Measurement (TAM) are used.Technically speaking, TAM is a specialised branch of media research, dedicated to quantifying and qualifying detailed TV audience information.In India, the TAM is commonly referred to as TRP or Television Ratings Points. Generally, when used for the broadcast medium, one rating point equals 1 per cent of the given population group. <br />WHAT are TRPs and how a tv channel earn from them?<br />rating....A television rating system or TRP is a method of giving television viewers an idea of the suitability of a television program for children and/or adults. This is arrived by viewership of a preferred and seen by dem...this is how TRPs are determined..actually it has a lot of errors..and der r speculations dat mostly TRPs are rigged.....well surabhi, A television rating system or TRP is a method<br />media effectiveness<br />There is strong evidence that mass media, particularly entertainment broadcast media, have<br />played a significant role in a number of countries in bringing about changes in reproductive<br />behavior and in promoting adoption of other health measures. Radio and television soap operas<br />in Ethiopia, India, Kenya, Mexico, St. Lucia, and Tanzania have been documented by<br />independent research in their massive effects on audience attitudes and behavior with regard to<br />HIV/AIDS avoidance and use of family planning (1, 2, 3, 4, 5 and 6).<br />One of the advantages of using serial dramas, as opposed to documentaries or single-episode<br />dramas, is that they allow time for the audience to form bonds with the characters and allow<br />characters to evolve in their thinking and behavior with regard to various issues at a gradual and<br />believable pace in response to problems that have been well illustrated in the story line. Just as<br />important, entertainment programs forge emotional ties to audience members that influence<br />values and behaviors more forcefully than the purely cognitive information provided in<br />documentaries. In addition, the emotional context of a melodrama improves retention of lessons<br />learned by the audience, in much the same way that we remember the deta<br />