2. Purpose
Adress legal and ethical issues, such as
intellectual property, copyright, fair use, and
privacy policies that an organization must address
when implementing a modernized system
3. Government 2.0
Public sector use of social media
Facebook
Twitter
YouTube
Objective is to have a digital revolution that
ultimately changes how government
communicates and mobilizes the masses
4. Government 2.0 - Surge
“What we can now observe is a surge to use social
networking services in government: almost every
federal agency and department has at least one
Facebook organizational page and at least one
official Twitter account–many even have a dedicated
social media site which aggregates all their different
accounts (see for example cdc.gov/socialmedia)”
Source:
http://faculty.maxwell.syr.edu/iamergel/files/Gov2
0_Revisited_2010.pdf
5. Government 2.0 - Strategies
Push audiences to platform
Pull audiences to platform
Networking audiences through social
engagement
6. Government Social Media Strategy
Get people energized and onboard
Social media augments mediums already in used;
does not replace them
Get the message right that needs to be
communicated
Do not ignore a certain population through
technology practices and Web 2.0 strategy
