Your SlideShare is downloading. ×
The pursuit of innovation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The pursuit of innovation

2,626

Published on

The pursuit of innovation.#bca4

The pursuit of innovation.#bca4

Published in: Technology
1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
2,626
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The pursuit of…innovation. Constantijn Seys (@seysconstantijn)
  • 2. - Intro - Pre launch - Post launch - Conclusion
  • 3. 1) Introduction * Broad concept (Rogers, E., 2003): An idea, a practice or an object that is perceived as something new. incremental disruptive Push vs pull
  • 4. Doblin typologie
  • 5. Drivers Innovations  always positive (cfr. DDT)
  • 6. 2) Pre-launch * Ideation * Concretise
  • 7.
    • Ideation
    • Analysis Creativity
  • 8. http:// bhamsmallbusiness .com/ Abstract or concrete? Evolve Convergence
  • 9. Ideas are worth… Ideas (eg. 100.000) Products (eg. 100) Successes (eg. 1) α   β
  • 10. Nokia Morph (nanotech)
  • 11.
    • Concretise
  • 12. Big vs small companies Culture AND structure Hotspots (Gratton, L.)
  • 13. Highly unpredictable You don’t have to be the first to win
  • 14. BUT don’t be late Business as usual vs sense of urgency
  • 15. Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).
  • 16. Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).
  • 17. Rogers & Moore 3) Post launch New types of innovations (curve ° ’60, now online etc )
  • 18. UTAUT (Venkatesh et al, 2003 ,p447).
  • 19. Launching (testmarket) Data driven Reinvention: monitor followers
  • 20. 4) Conclusion Elevator pitch Celebrate small successes Getting experimental (different sources; check @seysconstantijn)  types of innovation
  • 21. Iterate Feedback Scenarios
  • 22. Open innovation A routine (whole company) Chesbrough (2003).
  • 23. Question everything Opportunities are endless Get more ideas AND concretise.

×