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The pursuit of innovation
 

The pursuit of innovation

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The pursuit of innovation.#bca4

The pursuit of innovation.#bca4

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    The pursuit of innovation The pursuit of innovation Presentation Transcript

    • The pursuit of…innovation. Constantijn Seys (@seysconstantijn)
    • - Intro - Pre launch - Post launch - Conclusion
    • 1) Introduction * Broad concept (Rogers, E., 2003): An idea, a practice or an object that is perceived as something new. incremental disruptive Push vs pull
    • Doblin typologie
    • Drivers Innovations  always positive (cfr. DDT)
    • 2) Pre-launch * Ideation * Concretise
      • Ideation
      • Analysis Creativity
    • http:// bhamsmallbusiness .com/ Abstract or concrete? Evolve Convergence
    • Ideas are worth… Ideas (eg. 100.000) Products (eg. 100) Successes (eg. 1) α   β
    • Nokia Morph (nanotech)
      • Concretise
    • Big vs small companies Culture AND structure Hotspots (Gratton, L.)
    • Highly unpredictable You don’t have to be the first to win
    • BUT don’t be late Business as usual vs sense of urgency
    • Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).
    • Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).
    • Rogers & Moore 3) Post launch New types of innovations (curve ° ’60, now online etc )
    • UTAUT (Venkatesh et al, 2003 ,p447).
    • Launching (testmarket) Data driven Reinvention: monitor followers
    • 4) Conclusion Elevator pitch Celebrate small successes Getting experimental (different sources; check @seysconstantijn)  types of innovation
    • Iterate Feedback Scenarios
    • Open innovation A routine (whole company) Chesbrough (2003).
    • Question everything Opportunities are endless Get more ideas AND concretise.