The pursuit of innovation

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The pursuit of innovation

  1. The pursuit of…innovation. Constantijn Seys (@seysconstantijn)
  2. - Intro - Pre launch - Post launch - Conclusion
  3. 1) Introduction * Broad concept (Rogers, E., 2003): An idea, a practice or an object that is perceived as something new. incremental disruptive Push vs pull
  4. Doblin typologie
  5. Drivers Innovations  always positive (cfr. DDT)
  6. 2) Pre-launch * Ideation * Concretise
  7. <ul><li>Ideation </li></ul><ul><li>Analysis Creativity </li></ul>
  8. http:// bhamsmallbusiness .com/ Abstract or concrete? Evolve Convergence
  9. Ideas are worth… Ideas (eg. 100.000) Products (eg. 100) Successes (eg. 1) α   β
  10. Nokia Morph (nanotech)
  11. <ul><li>Concretise </li></ul>
  12. Big vs small companies Culture AND structure Hotspots (Gratton, L.)
  13. Highly unpredictable You don’t have to be the first to win
  14. BUT don’t be late Business as usual vs sense of urgency
  15. Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).
  16. Rogers & Moore 3) Post launch Rogers (2003); Moore (1999).
  17. Rogers & Moore 3) Post launch New types of innovations (curve ° ’60, now online etc )
  18. UTAUT (Venkatesh et al, 2003 ,p447).
  19. Launching (testmarket) Data driven Reinvention: monitor followers
  20. 4) Conclusion Elevator pitch Celebrate small successes Getting experimental (different sources; check @seysconstantijn)  types of innovation
  21. Iterate Feedback Scenarios
  22. Open innovation A routine (whole company) Chesbrough (2003).
  23. Question everything Opportunities are endless Get more ideas AND concretise.

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