Social Networking for Business Development


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Whether it’s video, text, podcasting, webinars or an amalgamation of all of them remember that you’re in it to inspire your visitors to become active participants and remember to thank them when they do.

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Social Networking for Business Development

  1. 1. Engage<br />Share<br />Business Development on Social Networks<br />Meet<br />Teach<br />Listen<br />
  2. 2. Quick Self Intro<br /> Oren Todoros<br /><ul><li> New Media Guy, Loving what I do.
  3. 3. Founder of Oren Todoros New Media Consulting
  4. 4. Previously New Media Manager at modu mobile.
  5. 5. Moved to Israel 7 years ago from Montreal, Canada.
  6. 6. Proud father of 2 girls and our 3rd due in Dec.</li></li></ul><li>Have You Heard?<br />93% Social Media Users Expect a Brand to Have a Social Media Presence Online.<br />
  7. 7. Have You Heard?<br />It’s tough out there<br /><ul><li> 10% unemployment rate
  8. 8. Financial institutions collapsing
  9. 9. Companies downsizing
  10. 10. Consumer confidence down</li></li></ul><li>Be Relevant – It’s personal <br />
  11. 11. Workshop Overview<br />Ego and Competitive Searching.<br />Why Social Media is much bigger than Facebook<br />Blogging and Where to Begin<br />Understanding LinkedIn<br />Twitter & Facebook Updates  <br />SEO vs SEM (Pay Per Click)<br />How to Know When It’s Working <br />Target Market Research in Real Time.<br />New Media Brand Building<br />Networking Like There’s No Tomorrow.<br />Recap <br />Q&A<br />But this is social, so ANYTHING can happen!<br />
  12. 12. Social Networks in a Nutshell<br />Social Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries….<br />OK What!??<br />
  13. 13. Traditional Media<br />Let’s back up.<br />New Media<br />Blogs<br />Newspapers<br />YouTube<br />Television<br />Radio<br />iTunes – Playlists<br />CDs<br />Web Apps<br />
  14. 14. We were LOUDand COOLtoo, once!!<br />
  15. 15. Where people gather together to talk about things they’re passionate about.<br />Social Networks Are… <br />&quot;Social media has permanently transformed the way people connect and share information. The brand that gets this, wins&quot;<br />
  16. 16. 2/3 of the Global Internet Community Visit Social Networks.<br />Social Networking 4TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..)<br />Google Search is falling behind in delivering breaking news due to services such as Twitter.<br />Professional Bloggers receive hundreds of PR pitches a day. Tip: Send them love letters not PR Pitches<br />Social Facts<br />
  17. 17. Time spent on social networks is growing 3x faster than the rest of the Web.<br />10% of All Internet Time is on Social Networks.<br />If you are a fan of democracy, you will like social media, no more hierarchy due to user driven news and communities.<br />Still Not Convinced?<br />
  18. 18. Piecing The Puzzle<br />Look, There I am!<br />
  19. 19. There I am again!<br />
  20. 20. Twitter? There too.<br />
  21. 21. Yup, me On YouTube.<br />
  22. 22. Here’s where I live.<br />So how does it all fit?<br />
  23. 23. Be Available, Be Interessting.<br />
  24. 24. What do you do when your at a party?<br />Entertain people<br />Help others<br />Meet, Shmooz and Interact<br />Invite them to visit!<br />What happens when you meet people?<br />Word of mouth<br />Expand your circle.<br />Give them Chips and Dip! (on your blog)<br />Social Media Party Principle<br />
  25. 25. How often do you search your own name or brand? (Google Search, Blog, Video, Images)<br />How well do you listen?<br />How much do you care? <br />Do you know what others are saying about you, your brand or your competitors?<br />Search all the time and engage!<br />Egosearching - What can I find out about you?<br />
  26. 26. Blogs are dynamic websites that are organized by Blog Posts.<br />Over time, the blog becomes a collection of posts reflecting your perspective.<br />Each post becomes an individual discussion.<br />News and information has become a 2 way street.<br />RSS Feeds distribute your posts through the web. (more on this later)<br />Blogging – Generate Exposure<br />
  27. 27. A few words about Wordpress<br />A few words about Blogger<br />Alternatives:<br /> Tumbler, Storylr, Posterous,<br />Search Engines LOVE blogs,<br />Search Engines Depend On Textual Content <br />Blogs - continued<br />
  28. 28. It’s about identifying a need for your readers.<br />Useful content keeps readers coming back<br />Be consistent, blog every day / week.<br />Connect with your readers. Dialog.<br />Sorry: It won’t happen in a day.<br />Go from 1 – 5 – 10 – Hundreds…<br />Q. So what does a successful blog look like?<br />A. A passionate one.<br />Blogs - continued<br />
  29. 29. Dissecting a successful blog<br />Email List<br />Navigation<br />RSS Feed<br />Interesting, Useful content<br />Social Links<br />Blog posts turn passive readers into active participants. <br /><br />
  30. 30. Dominate Your Brand<br />
  31. 31. Are you Linkedin?<br />
  32. 32. - Continued<br />
  33. 33. More Professional Networks<br />TalkingBiznowBusiness services for the business community.<br />Plaxo Connect your family and busienss network.<br />Netparty Organize networking events.<br />, - Communicate with others in your industry.<br /> – Far more people from Europe and Asia<br />eCademy – strong focus on creating business connections.<br />
  34. 34. Build your professional network<br />Get recommendations / recommend<br />Discover groups, join & participate.<br />Meet industry influencers.<br />Create targeted groups. Be an influencer.<br />Complete your profile, including a picture.<br />Remember it’s a Social Network. People want to connect, not be sold to…<br /> Takeaways<br />
  35. 35. “If Linkedin is about the people you know.<br />Twitter is about the people you’d like to know.”<br />Twitter “a micro-blog” started with a simple question:<br />What are you doing? <br />45 million members later…<br />20 million in the US.<br />Twitter & Facebook<br />
  36. 36. Twitter Intro<br />Don&apos;t be scared of the amount of info coming your way!<br />Engage, make new online friends, reply and retweet interesting stuff<br />Spark conversations with new people every day.<br />
  37. 37. Twitter Basics<br /><ul><li>140 Characters to communicate
  38. 38. The ability to follow others
  39. 39. All people to follow you
  40. 40. Market Research
  41. 41. Communication Stream
  42. 42. Network locally and Intl.
  43. 43. Sync your blog posts
  44. 44. Breaking News
  45. 45. Not Just Tweeting
  46. 46. Polls
  47. 47. Images
  48. 48. Video
  49. 49. RSS Feeds</li></li></ul><li>Twitter Not So Basics<br /><ul><li>Creating Lists
  50. 50. Organize People
  51. 51. Follow Lists
  52. 52. Meet more people</li></ul>A word on<br />A word on TweetDeck<br />
  53. 53. Share The Important Stuff<br />Anabellepimient<br />GMblogs<br />Oprah<br />2drinksbehind<br />I wasbjust in a plane crash!<br />HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURY<br />We are the last generation of people who are disconnected<br />
  54. 54. So How Many Ways Can People Interact Online?<br />Searching Content<br />Reading <br />Content<br />Posting<br />Content<br />
  55. 55. Set objectives first.<br />Blogs without a strategy wither and die. Transactions, Leads, Conv…<br />Don’t be afraid to experiment. Video, Audio, Text, etc… <br />Build a roadmap to engagement.<br />Find your voice. <br />Corporate vs Personalor Both?! <br />Examine the costs and benefits<br />Define an editorial policy.<br />Decrease support calls?<br />Transparency is a must<br />The Good, The Bad and the Ugly!<br />A good marketer listens to what is said<br />Complaints, Compliments, Problems, Questions, Crisis, Competitor<br />Social Media Strategy<br />
  56. 56. Case Study (1)<br />Launched two corporate blogs<br />
  57. 57. Over the 1st five months, they achieved steady growth in the audience for each blog. By testing design, editorial content, plug-ins and posting frequency.<br />Then they joined Twitter…<br /> Case Study (2)<br />
  58. 58. An account was open that corresponds with each blog. @B2BonlineMktg - @Whatworks<br />They followed Key Players in the B2B industry<br />Searching for relevant discussions<br />@B2BonlineMktgat 5,138 followers<br />@Whatworks at 3,404 followers<br /> Case Study (3)<br />
  59. 59. Social Graph<br />
  60. 60. CEO on Twitter<br />Funny, helpful and trustworthy<br />Many employees are Tweeting<br />$1 million in Twitter Related sales<br />Also on Facebook and Blogs<br />Aquired by<br />Zappos<br />
  61. 61. Turned user feedback into a social network<br />15,000 Followers<br />Employees dedicated to community<br />Generated $3 Million sales @DellOutlet<br />Critical relationship builder. <br />Dell <br />
  62. 62. Will it Blend?<br />
  63. 63. World’s leading social network<br />4 Billion minutes spent on FB every day<br />50% Americans log in once a day<br />55.7% Females, 42.2% Males (single guys take note)<br />Facebook population growing at a phenomenal pace.<br />If Facebook were a country, it would be 8th most populated pace in the world.<br />Why Facebook Matters<br />
  64. 64. Facebook Knobs & Buttons<br />
  65. 65. Facebook Knobs & Buttons<br />Fan Pages: Free public pages controlled by you, to an extent.<br />
  66. 66. If you’re not searching, you don’t know what your missing.<br />Never expect people to find you/brand. Connect.<br />Invite people to visit your blog, Twitter, linkedin.<br />Your profile reflects you. 1st Impressions count.<br />Build your Fan Page early. Make it useful.<br />Be there, before your competitor is.<br />Facebook users are visual creatures.<br />Enrich your status with images & video<br />Facebook Takeaways<br />
  67. 67. Hellotxt<br /><br /><br />Save time managing your status update for all your social networks.<br />Social Broadcasting<br />Status Listening<br /><ul><li>Hellotxt
  68. 68. FriendFeed
  69. 69. Google Blog / Alerts</li></ul>Filter out the noise and listen to your audience.<br />
  70. 70. Social doesn’t only happen online<br />
  71. 71. Social doesn’t only happen online<br />
  72. 72.<br /><ul><li>Promote your Meetup
  73. 73. Meet new people
  74. 74. Exchange contact info
  75. 75. Discuss Post meeting
  76. 76. Invite more people</li></li></ul><li>Social Media Takes Time, Technology & People<br />It’s Not Free.<br />From ROI to ROV (Return on Value)<br />Gaining Readers<br />Followers, Advocates & Comments.<br />Google Analytics A new best friend.<br />Radian6 Listen, measure and engage<br />Long Tail builds up your search results.<br />Good content, over time, builds traffic.<br />Measuring Success – Reality check<br />
  77. 77.<br /><br /><br />Honorable Mentions <br />
  78. 78. Care<br />Interact, A LOT<br />Be ready for change, Social networks come and go.<br />Get involved early<br />Understand your visitor stats<br />Oh, by the way…<br />Your competitors already know all this.<br />Workshop Quick Takes<br />
  79. 79. Social Networks Replaces Emails<br />Web Users are Mobilizing (Thanks iPhone)<br />Crowdsourcing Growing as Budgets Plummet<br />More Rich “LIVE” Media at a Higher Quality. <br />“Social Media” will be known as Good Business<br />Trends to watch in 2010<br />
  80. 80. THANK YOU !!<br /> Oren Todoros<br /><br /><br />