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Quick Self Intro Oren Todoros New Media Guy, Loving what I do. Founder of Oren Todoros New Media Consulting Previously New Media Manager at modu mobile. Moved to Israel 7 years ago from Montreal, Canada. Proud father of 2 girls and our 3rd due in Dec.

New Media Guy, Loving what I do.

Founder of Oren Todoros New Media Consulting

Previously New Media Manager at modu mobile.

Moved to Israel 7 years ago from Montreal, Canada.

Proud father of 2 girls and our 3rd due in Dec.

Have You Heard?93% Social Media Users Expect a Brand to Have a Social Media Presence Online.

Have You Heard?It’s tough out there 10% unemployment rate Financial institutions collapsing Companies downsizing Consumer confidence down

10% unemployment rate

Financial institutions collapsing

Companies downsizing

Consumer confidence down

Be Relevant – It’s personal

Workshop OverviewEgo and Competitive Searching.Why Social Media is much bigger than FacebookBlogging and Where to BeginUnderstanding LinkedInTwitter & Facebook Updates SEO vs SEM (Pay Per Click)How to Know When It’s Working Target Market Research in Real Time.New Media Brand BuildingNetworking Like There’s No Tomorrow.Recap Q&ABut this is social, so ANYTHING can happen!

Social Networks in a NutshellSocial Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries….OK What!??

Traditional MediaLet’s back up.New MediaBlogsNewspapersYouTubeTelevisionRadioiTunes – PlaylistsCDsWeb Apps

We were LOUDand COOLtoo, once!!

Where people gather together to talk about things they’re passionate about.Social Networks Are… "Social media has permanently transformed the way people connect and share information. The brand that gets this, wins"

2/3 of the Global Internet Community Visit Social Networks.Social Networking 4TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..)Google Search is falling behind in delivering breaking news due to services such as Twitter.Professional Bloggers receive hundreds of PR pitches a day. Tip: Send them love letters not PR PitchesSocial Facts

Time spent on social networks is growing 3x faster than the rest of the Web.10% of All Internet Time is on Social Networks.If you are a fan of democracy, you will like social media, no more hierarchy due to user driven news and communities.Still Not Convinced?

Piecing The PuzzleLook, There I am!

There I am again!

Twitter? There too.

Yup, me On YouTube.

Here’s where I live.So how does it all fit?

Be Available, Be Interessting.

What do you do when your at a party?Entertain peopleHelp othersMeet, Shmooz and InteractInvite them to visit!What happens when you meet people?Word of mouthExpand your circle.Give them Chips and Dip! (on your blog)Social Media Party Principle

How often do you search your own name or brand? (Google Search, Blog, Video, Images)How well do you listen?How much do you care? Do you know what others are saying about you, your brand or your competitors?Search all the time and engage!Egosearching - What can I find out about you?

Blogs are dynamic websites that are organized by Blog Posts.Over time, the blog becomes a collection of posts reflecting your perspective.Each post becomes an individual discussion.News and information has become a 2 way street.RSS Feeds distribute your posts through the web. (more on this later)Blogging – Generate Exposure

A few words about WordpressA few words about BloggerAlternatives: Tumbler, Storylr, Posterous, Chi.mpSearch Engines LOVE blogs,Search Engines Depend On Textual Content Blogs - continued

It’s about identifying a need for your readers.Useful content keeps readers coming backBe consistent, blog every day / week.Connect with your readers. Dialog.Sorry: It won’t happen in a day.Go from 1 – 5 – 10 – Hundreds…Q. So what does a successful blog look like?A. A passionate one.Blogs - continued

Dissecting a successful blogEmail ListNavigationRSS FeedInteresting, Useful contentSocial LinksBlog posts turn passive readers into active participants. http://www.chrisbrogan.com/

Dominate Your Brand

Are you Linkedin?

Linkedin.com - Continued

More Professional NetworksTalkingBiznowBusiness services for the business community.Plaxo Connect your family and busienss network.Netparty Organize networking events.Ryze.com, - Communicate with others in your industry.Xing.com – Far more people from Europe and AsiaeCademy – strong focus on creating business connections.

Build your professional networkGet recommendations / recommendDiscover groups, join & participate.Meet industry influencers.Create targeted groups. Be an influencer.Complete your profile, including a picture.Remember it’s a Social Network. People want to connect, not be sold to…Linkedin.com Takeaways

“If Linkedin is about the people you know.Twitter is about the people you’d like to know.”Twitter “a micro-blog” started with a simple question:What are you doing? 45 million members later…20 million in the US.Twitter & Facebook

Twitter IntroDon't be scared of the amount of info coming your way!Engage, make new online friends, reply and retweet interesting stuffSpark conversations with new people every day.

Twitter Basics140 Characters to communicateThe ability to follow othersAll people to follow youMarket ResearchCommunication StreamNetwork locally and Intl.Sync your blog postsBreaking NewsNot Just TweetingPollsImagesVideoRSS Feeds

140 Characters to communicate

The ability to follow others

All people to follow you

Market Research

Communication Stream

Network locally and Intl.

Sync your blog posts

Breaking News

Not Just Tweeting

Polls

Images

Video

RSS Feeds

Twitter Not So BasicsCreating ListsOrganize PeopleFollow ListsMeet more peopleA word on Listorious.comA word on TweetDeck

Creating Lists

Organize People

Follow Lists

Meet more people

Share The Important StuffAnabellepimientGMblogsOprah2drinksbehindI wasbjust in a plane crash!HI TWITTERS . THANK YOU FOR A WARM WELCOME. FEELING REALLY 21st CENTURYWe are the last generation of people who are disconnected

So How Many Ways Can People Interact Online?Searching ContentReading ContentPostingContent

Set objectives first.Blogs without a strategy wither and die. Transactions, Leads, Conv…Don’t be afraid to experiment. Video, Audio, Text, etc… Build a roadmap to engagement.Find your voice. Corporate vs Personalor Both?! Examine the costs and benefitsDefine an editorial policy.Decrease support calls?Transparency is a mustThe Good, The Bad and the Ugly!A good marketer listens to what is saidComplaints, Compliments, Problems, Questions, Crisis, CompetitorSocial Media Strategy

Business.com Case Study (1)Launched two corporate blogs

Over the 1st five months, they achieved steady growth in the audience for each blog. By testing design, editorial content, plug-ins and posting frequency.Then they joined Twitter…Business.com Case Study (2)

An account was open that corresponds with each blog. @B2BonlineMktg - @WhatworksThey followed Key Players in the B2B industrySearching for relevant discussions@B2BonlineMktgat 5,138 followers@Whatworks at 3,404 followersBusiness.com Case Study (3)

Business.com Social Graph

CEO on TwitterFunny, helpful and trustworthyMany employees are Tweeting$1 million in Twitter Related salesAlso on Facebook and BlogsAquired by Amazone.comZappos

Turned user feedback into a social network15,000 FollowersEmployees dedicated to communityGenerated $3 Million sales @DellOutletCritical relationship builder. Dell

Will it Blend?

World’s leading social network4 Billion minutes spent on FB every day50% Americans log in once a day55.7% Females, 42.2% Males (single guys take note)Facebook population growing at a phenomenal pace.If Facebook were a country, it would be 8th most populated pace in the world.Why Facebook Matters

Facebook Knobs & Buttons

Facebook Knobs & ButtonsFan Pages: Free public pages controlled by you, to an extent.

If you’re not searching, you don’t know what your missing.Never expect people to find you/brand. Connect.Invite people to visit your blog, Twitter, linkedin.Your profile reflects you. 1st Impressions count.Build your Fan Page early. Make it useful.Be there, before your competitor is.Facebook users are visual creatures.Enrich your status with images & videoFacebook Takeaways

HellotxtPing.fmTubemogul.comSave time managing your status update for all your social networks.Social BroadcastingStatus ListeningHellotxtFriendFeedGoogle Blog / AlertsFilter out the noise and listen to your audience.

Hellotxt

FriendFeed

Google Blog / Alerts

Social doesn’t only happen online

Social doesn’t only happen online

Meetup.comPromote your MeetupMeet new peopleExchange contact infoDiscuss Post meetingInvite more people

Promote your Meetup

Meet new people

Exchange contact info

Discuss Post meeting

Invite more people

Social Media Takes Time, Technology & PeopleIt’s Not Free.From ROI to ROV (Return on Value)Gaining ReadersFollowers, Advocates & Comments.Google Analytics A new best friend.Radian6 Listen, measure and engageLong Tail builds up your search results.Good content, over time, builds traffic.Measuring Success – Reality check

http://www.marketingsherpa.comhttp://www.communityspark.comhttp://www.ted.comHonorable Mentions

CareInteract, A LOTBe ready for change, Social networks come and go.Get involved earlyUnderstand your visitor statsOh, by the way…Your competitors already know all this.Workshop Quick Takes

Social Networks Replaces EmailsWeb Users are Mobilizing (Thanks iPhone)Crowdsourcing Growing as Budgets PlummetMore Rich “LIVE” Media at a Higher Quality. “Social Media” will be known as Good BusinessTrends to watch in 2010

THANK YOU !! Oren TodorosOrento@gmail.comwww.orentodoros.com