seoservicesinaustralia.org

2.  The best way to find the most effective
keywords for free is through Google Adwords
Keyword Tool.
It can be accessed at
https://adwords.google.com/select/KeywordToolE
Kindly login using your Google Account for a
unrestricted usage to the keyword tool.

4.  Avoid Single Word Keywords Single word
keywords are not only prohibitively
competitive for most websites to rank well,
but they also tend to generate much less
effective traffic than more targeted key
phrases containing multiple words. This is
because the single word keywords are too
broad, and they are too competitive. Most
SEO won't touch single-word terms for this
reason.

5.  Two to Four Word Phrases Perform Best The
best keywords are two to four word phrases
that accurately describe what you offer using
everyday language that searchers are likely to
type in, and which aren't so competitive that
you have no chance of getting on the front
page. Two and three word phrases are not
only easier to rank for, they send you much
higher quality traffic.

6.  Power of Long Tail Keywords A long tail keyword
is a very targeted search phrase that contains 3
or more words. It often contains a head term,
which is a more generic search term 1 or 2 words
in length. Long tail keywords are more specific,
which means visitors that land on your website
from a long tail search term are more qualified.
And since the content on your landing page is
more relevant to the searcher, a greater
percentage of that traffic is likely to convert into
sales.

7.  Avoid Terms that are Unpopular If you pick
unpopular keywords, your effort could be
wasted. Ranking #1 on terms that nobody is
searching for is just as bad as ranking #300 for
terms that everybody is searching for. You can't
get the traffic if people aren't using your search
terms, no matter how well you're ranked. That
doesn't mean you should avoid optimizing for
lesser-used keywords at all. As long as a rare
keyword search brings in some qualified traffic,
then it's useful to your business.

8.  Check out Your Competitors Finally, research
your competition and view their meta tags to
see which keywords they are using. This is a
great way to quickly list down the most
commonly used keywords for your type of
business.

9.  Addition Reading
 We suggest you read the following articles for
further help in keyword research.
SEOmoz:
http://www.seomoz.org/beginners-guide-to-seo/keyw
Improve the Web:
http://improvetheweb.com/how-to-conduct-your-key
Search Engine People:
http://www.searchenginepeople.com/blog/keyw
ord-research-how-to.html

10. Paid Keyword Research Services
Num Company Pricing Free Trial
1. Wordtracker
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3. Rank Tracker
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4. WordZe
$38.98 /
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30 days
5. Keyword Spy
$89.95 /
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