1. Design Stackup
December 2014
Nir Rachmel, @nirkale

2. Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A

3. Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A

4. About Yext
“As a business with a physical location, I’d like to have all my information
to appear correctly on every website”

6. “Where’s the closest pharmacy? Is it open now?”

8. “Hmm… I’m sure I’ve seen something on 7th ave”

9. “Maybe I’ll find it on Bing?”

11. Have you ever thought who and how does
information get entered into
online directories?

12. Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A

13. Key design challenges 1/4
Maintaining consistency
vs
Fast pace and growth

14. Key design challenges 2/4
Engineering focused
vs
Design focused

15. Key design challenges 2/5

16. Key design challenges 3/4
Small business customer
vs
Enterprise senior manager

17. Key design challenges 4/4
Front-end developer
vs
Software engineer

18. One more thing…

19. Yext in the numbers
300 employees
100k sq. feet of space
$500M evaluation
~50 engineers

20. Yext in the numbers
How many designers?

21. Yext in the numbers

22. Yext in the numbers

23. Yext in the numbers

24. Yext in the numbers

25. Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A

26. Our solutions 1/4
A very well-defined design and development workflow

27. Our solutions 1/4

28. Our solutions 1/4

29. Our solutions 1/4

30. Our solutions 2/4
Building rapport, internal education

31. Our solutions 2/4
• Using my engineering background
• Share your work
• Willingness to listen
• Compliments can go a long way
• Embed in the engineering teams

32. Our solutions 3/4
Breaking consistency

33. Our solutions 4/4
Stay true to your values
(Don’t forget to spend time defining them!)

34. Oh, and of course.
We’re hiring!

35. Thank you!
@nirkale
nrachmel@yext.com