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Design Stackup
December 2014
Nir Rachmel, @nirkale
Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A
Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A
About Yext
“As a business with a physical location, I’d like to have all my information 

to appear correctly on every web...
“Where’s the closest pharmacy? Is it open now?”
“Hmm… I’m sure I’ve seen something on 7th ave”
“Maybe I’ll find it on Bing?”
Have you ever thought who and how does
information get entered into
online directories?
Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A
Key design challenges 1/4
Maintaining consistency
vs
Fast pace and growth
Key design challenges 2/4
Engineering focused
vs
Design focused
Key design challenges 2/5
Key design challenges 3/4
Small business customer
vs
Enterprise senior manager
Key design challenges 4/4
Front-end developer
vs
Software engineer
One more thing…
Yext in the numbers
300 employees
100k sq. feet of space
$500M evaluation
~50 engineers
Yext in the numbers
How many designers?
Yext in the numbers
Yext in the numbers
Yext in the numbers
Yext in the numbers
Agenda
• About Yext
• Key design challenges
• Our solutions
• Q&A
Our solutions 1/4
A very well-defined design and development workflow
Our solutions 1/4
Our solutions 1/4
Our solutions 1/4
Our solutions 2/4
Building rapport, internal education
Our solutions 2/4
• Using my engineering background
• Share your work
• Willingness to listen
• Compliments can go a long ...
Our solutions 3/4
Breaking consistency
Our solutions 4/4
Stay true to your values
(Don’t forget to spend time defining them!)
Oh, and of course.
We’re hiring!
Thank you!
@nirkale
nrachmel@yext.com
121614 updated stackup yext dec 2014 nir rachmel v2
121614 updated stackup yext dec 2014 nir rachmel v2
121614 updated stackup yext dec 2014 nir rachmel v2
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121614 updated stackup yext dec 2014 nir rachmel v2

  1. 1. Design Stackup December 2014 Nir Rachmel, @nirkale
  2. 2. Agenda • About Yext • Key design challenges • Our solutions • Q&A
  3. 3. Agenda • About Yext • Key design challenges • Our solutions • Q&A
  4. 4. About Yext “As a business with a physical location, I’d like to have all my information 
 to appear correctly on every website”
  5. 5. “Where’s the closest pharmacy? Is it open now?”
  6. 6. “Hmm… I’m sure I’ve seen something on 7th ave”
  7. 7. “Maybe I’ll find it on Bing?”
  8. 8. Have you ever thought who and how does information get entered into online directories?
  9. 9. Agenda • About Yext • Key design challenges • Our solutions • Q&A
  10. 10. Key design challenges 1/4 Maintaining consistency vs Fast pace and growth
  11. 11. Key design challenges 2/4 Engineering focused vs Design focused
  12. 12. Key design challenges 2/5
  13. 13. Key design challenges 3/4 Small business customer vs Enterprise senior manager
  14. 14. Key design challenges 4/4 Front-end developer vs Software engineer
  15. 15. One more thing…
  16. 16. Yext in the numbers 300 employees 100k sq. feet of space $500M evaluation ~50 engineers
  17. 17. Yext in the numbers How many designers?
  18. 18. Yext in the numbers
  19. 19. Yext in the numbers
  20. 20. Yext in the numbers
  21. 21. Yext in the numbers
  22. 22. Agenda • About Yext • Key design challenges • Our solutions • Q&A
  23. 23. Our solutions 1/4 A very well-defined design and development workflow
  24. 24. Our solutions 1/4
  25. 25. Our solutions 1/4
  26. 26. Our solutions 1/4
  27. 27. Our solutions 2/4 Building rapport, internal education
  28. 28. Our solutions 2/4 • Using my engineering background • Share your work • Willingness to listen • Compliments can go a long way • Embed in the engineering teams
  29. 29. Our solutions 3/4 Breaking consistency
  30. 30. Our solutions 4/4 Stay true to your values (Don’t forget to spend time defining them!)
  31. 31. Oh, and of course. We’re hiring!
  32. 32. Thank you! @nirkale nrachmel@yext.com

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