NetBase, the Social Intelligence Company, has released a new survey revealing the conflicting consumer awareness and attitudes about social media listening. The survey of 1,062 U.S. adult consumers, ages 18–55+, conducted by the J.D. Power Panel, found that while 51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media. The findings are included in an e-book titled, “Social Listening vs. Digital Privacy, a Consumer Study: Your Practical Guide for How to Engage Consumers Based on Their Attitude Toward Privacy.”

1. Social Listening vs. Digital Privacy
Findings from NetBase-J.D. Power and Associates
Consumer Survey in December 2012

2. Survey Methodology
• J.D. Power and Associates Power Panel
 Online survey of 1,062 U.S. consumers
• Respondents were ages 18-55+
• Conducted December 2012
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3. To Read the Full Study—Download the eBook
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4. Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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5. 32% of Consumers Have No Idea That
Companies are Listening
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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6. Consumers Expect Companies to Take the Social
Voice Seriously
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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7. ... As Long as It’s Not Perceived as Eavesdropping
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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8. Baby Boomers More Likely to Have Privacy
Concerns
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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9. Consumers Now Expect Companies to Be
Telepathic
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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10. Consumer Expectations are Full of Double
Standards
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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11. Most Time Spent on Social Networking Sites,
But Other Social Activity Also Affected
General Usage of Web Tools by Age Group
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
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12. So … What’s a Company To Do?
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