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Social Listening vs. Digital Privacy
   Findings from NetBase-J.D. Power and Associates
         Consumer Survey in December 2012
Survey Methodology



• J.D. Power and Associates Power Panel
    Online survey of 1,062 U.S. consumers
• Respondents were ages 18-55+
• Conducted December 2012




                      2   |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
To Read the Full Study—Download the eBook




             3   |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

4    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
32% of Consumers Have No Idea That
Companies are Listening




                 Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

             5    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
Consumers Expect Companies to Take the Social
Voice Seriously




                  Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

              6    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
... As Long as It’s Not Perceived as Eavesdropping




                   Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

               7    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
Baby Boomers More Likely to Have Privacy
Concerns




                  Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

              8    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
Consumers Now Expect Companies to Be
Telepathic




                 Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

             9    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
Consumer Expectations are Full of Double
Standards




                   Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

              10    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
Most Time Spent on Social Networking Sites,
But Other Social Activity Also Affected




                                       General Usage of Web Tools by Age Group

                   Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012

              11    |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.
So … What’s a Company To Do?




             12   |   Confidential   |   © 2013 NetBase Solutions. All Rights Reserved Worldwide.

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Social Listening vs. Digital Privacy, a Study by NetBase & JD Power

  • 1. Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012
  • 2. Survey Methodology • J.D. Power and Associates Power Panel  Online survey of 1,062 U.S. consumers • Respondents were ages 18-55+ • Conducted December 2012 2 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 3. To Read the Full Study—Download the eBook 3 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 4. Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 4 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 5. 32% of Consumers Have No Idea That Companies are Listening Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 5 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 6. Consumers Expect Companies to Take the Social Voice Seriously Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 6 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 7. ... As Long as It’s Not Perceived as Eavesdropping Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 7 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 8. Baby Boomers More Likely to Have Privacy Concerns Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 8 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 9. Consumers Now Expect Companies to Be Telepathic Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 9 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 10. Consumer Expectations are Full of Double Standards Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 10 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 11. Most Time Spent on Social Networking Sites, But Other Social Activity Also Affected General Usage of Web Tools by Age Group Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 11 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 12. So … What’s a Company To Do? 12 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.

Editor's Notes

  1. Holiday Wrap Up: How Retailers Ranked