inTV - Harnessing the power of conversations - infographic

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Simple but elegant infographic, illustrating key findings of latest research. See full presentation for details

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inTV - Harnessing the power of conversations - infographic

  1. 1. Latest European Research >> HARNESSING THE POWER OF CONVERSATION Banks are most frequently discussed, although not always favourably Who are they talking to?.. Less than 5% use social media to discuss brands Friends & Family Colleagues 83% 30% 83% 26% Business Contacts Contacts via blogging / social media 12% 5% 6% 2% 100% Monthly Weekly Daily inTV viewer Non inTV viewer Which brands are most talked about? Good buzz or bad? 45% AF 38% 24% 70% BA 36% -30% -9% LH 35% 53% 17% Heard something interesting but what are you going to do about it? inTV viewer Non inTV viewer 35% 27% 23% 20% 20% 12% 14% 8% Taught them new things Triggered them to share Convinced them to Made them buy or about a certain product/brand information on product/brand choose a certain brand try a certain brand What makes a The multiplier effect brand champion? Conversations Brands mentioned Tone of voice about categories in conversations towards brands 33% 56% 8% monthly last conversation tone of voice 6% Connectors + 3% mavens + sales people = Fatter Likelihood to change Champions purchase funnel other people’s opinions +149% 36% 11%change positive inTV viewer Non inTV viewer champions actions for othersFor further information contactbelinda@bsbmedia.co.uk or any ofthe member channels:

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