Get up to speed on the latest functions and products that set Pandora apart including Premium Access, Video Plus and Curator Tools.

1. PRODUCT INNOVATION AT PANDORA:
LISTENERS, ADVERTISERS & THE INDUSTRY

2. Pandora Confidential

3. Pandora Confidential

4. Pandora Confidential
Mood, Theme, Genre Playlists...
“Your Soundtrack” created from:
● 75+ machine learning algorithms
● Genomic audio content analysis
● Collaborative filtering
● Expert in-house curation team
● Familiarity and discovery
● Updates weekly
PERSONALIZED PLAYLISTS

5. Pandora Confidential
PREMIUM ACCESS: WHAT IS IT?
1. Drive to music via link
• Push and Email
2. Opt in: ad + listen 5. Return to ad-supported3. Watch video ad 4. Music plays + explore

6. Pandora Confidential

7. Pandora Confidential
PANDORA PREMIUM ACCESS:
INSTANT GRATIFICATION
EXTENDED SATISFACTION
AUDIENCE EXPOSURE

8. Pandora Confidential
PREMIUM ACCESS: WHY IT’S IMPORTANT
Increases Audience Increases Hours Increases Subs
+ +

9. Pandora Confidential
SHARING AND PREMIUM ACCESS

10. Pandora Confidential
+46K

11. Pandora Confidential
LinkFire and Premium Access
● Accessibility and reach
● Pre-Release links: advance campaign planning
● Performance: Transparent Data sharing
○ Clicks, Plays, Share and Collecting
○ Understand performance
LINKFIRE / LINK AGGREGATORS

12. Pandora Confidential

13. WHAT’S GOOD FOR THE
listener
advertiser
IS GOOD FOR THE

14. THE NEW VALUE EXCHANGE
AMPLIFIED SPONSORED
LISTENING
VIDEO PLUS PREMIUM ACCESS

15. HOW DO WE KNOW IT’S WORKING
78% CTR of coachmark
89% video reward rate
Premium Access
Session
15-second video ad
High Reward Rates Show
Desirability of Premium

16. AUDIO ADS
● Scaled programmatic marketplace
● Personalized ad experience
● Quality you can measure

17. Pandora Confidential

18. BREAK NEW MUSIC.
CONNECT WITH FANS.

22. ARTIST AUDIO
MESSAGES
SPEAK DIRECTLY TO YOUR
FANS AS THEY INTERACT WITH
YOUR MUSIC.
Personal, Promotional, Powerful

23. FEATURED
TRACKS
THE MOST POWERFUL WAY TO
FIND NEW FANS AND DRIVE
SPINS.
Accelerated Feedback & Discovery

24. PREMIUM ACCESS
DELIVER YOUR LATEST MUSIC
DIRECT TO FANS VIA FREE ON-
DEMAND.
Unlock access to directly to your
new release.

25. These simple yet powerful tools are
designed to help you achieve your goals.
Here are just a few creative ideas...

26. HOW DO I PROMOTE MY ALBUM?
● Post a “We’re in the studio…” Artist
Message & Share to Social
● Feature your Singles w/Artist Message
introductions
● Post an Artist Message w/Premium Access
link to album

27. HOW DO I PROMOTE MY TOUR?
● Post a tour announcement Artist Message &
Share to Social
● For each tour date post geo-targeted
Messages w/ticketing links
● Connect with fans before/after show by
sharing photos & stories

28. NEXT BIG SOUND
SMART, TIMELY AND
ACTIONABLE INSIGHTS.
Get your pHd in NBS and make
informed decisions based on data
from Pandora and social.

29. THE POSSIBILITIES
ARE ENDLESS.

30. SUBMIT YOUR
MUSIC AT
https://submit.pandora
.com/
CLAIM YOUR
AMP PROFILE
https://amp.pandora.c
om/claim-artist
VISIT NEXT
BIG SOUND
https://nextbigsound.c
om
VISIT AMP &
GET STARTED
https://amp.pandora.c
om/login
GET STARTED WITH AMP NOW!

31. AND COMING SOON...

32. CURATED
PROGRAMS
TELL YOUR STORY ALONGSIDE
PANDORA’S CATALOG OF MUSIC.
Assemble playlists & stations, add the
power of context through your voice.
Express your Curatorial Brand and
gain insights.

33. Without
context...
A playlist is
A playlist is
… just a list.

35. Context is
what turns
a list
into a
listening
experience.

36. Message From
Alexander Wang
Message From
Thom Yorke
Message From
Questlove
“Throughout the ’90s when I was
in school, growing up in the Bay
Area, hip-hop was a big influence
for me. I would go to the mall in
the Timbs and cargo jeans—that
definitely stemmed from all the
hip-hop music I was listening to…”
“It’s not this year’s music, it’s just
the music that comes out of my
walls at home.”
“Saying you ignored rap for 27
years is basically saying you’re
indifferent to the very black lives
you champion on your
platform…”
Hosted Programs unleash the infinite power of voice.

37. Hosted Programs unleash the infinite power of voice.What can you do with Hosted Programs?
“These are
the stories
behind the
songs on my
new album…”
“These are
the songs that
influenced me
because…”
“These are
the stories
behind the
songs I
produced…”
“These are
the stories
behind the
songs I wrote
that became
hits for other
artists…”
“These are
the songs I
warm up to
before the big
game…”
“These are
the songs I
chose for this
week’s
episode of my
television
show…”
“These are
the songs that
tell the story
of my latest
book...”
“These are
the songs you
can cook to
while making
this recipe of
mine…”
ARTISTS
LABELS
SONGWRITERS
PRODUCERS
INFLUENCERS
CELEBRITIES
AUTHORS
BRANDS

38. THANK YOU &
VISIT OUR ALL NEW
AMPLAYBOOK.COM!

39. Pandora Confidential