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PRODUCT INNOVATION AT PANDORA:
LISTENERS, ADVERTISERS & THE INDUSTRY
Pandora Confidential
Pandora Confidential
Pandora Confidential
Mood, Theme, Genre Playlists...
“Your Soundtrack” created from:
● 75+ machine learning algorithms
● G...
Pandora Confidential
PREMIUM ACCESS: WHAT IS IT?
1. Drive to music via link
• Push and Email
2. Opt in: ad + listen 5. Ret...
Pandora Confidential
Pandora Confidential
PANDORA PREMIUM ACCESS:
INSTANT GRATIFICATION
EXTENDED SATISFACTION
AUDIENCE EXPOSURE
Pandora Confidential
PREMIUM ACCESS: WHY IT’S IMPORTANT
Increases Audience Increases Hours Increases Subs
+ +
Pandora Confidential
SHARING AND PREMIUM ACCESS
Pandora Confidential
+46K
Pandora Confidential
LinkFire and Premium Access
● Accessibility and reach
● Pre-Release links: advance campaign planning
...
Pandora Confidential
WHAT’S GOOD FOR THE
listener
advertiser
IS GOOD FOR THE
THE NEW VALUE EXCHANGE
AMPLIFIED SPONSORED
LISTENING
VIDEO PLUS PREMIUM ACCESS
HOW DO WE KNOW IT’S WORKING
78% CTR of coachmark
89% video reward rate
Premium Access
Session
15-second video ad
High Rewa...
AUDIO ADS
● Scaled programmatic marketplace
● Personalized ad experience
● Quality you can measure
Pandora Confidential
BREAK NEW MUSIC.
CONNECT WITH FANS.
ARTIST AUDIO
MESSAGES
SPEAK DIRECTLY TO YOUR
FANS AS THEY INTERACT WITH
YOUR MUSIC.
Personal, Promotional, Powerful
FEATURED
TRACKS
THE MOST POWERFUL WAY TO
FIND NEW FANS AND DRIVE
SPINS.
Accelerated Feedback & Discovery
PREMIUM ACCESS
DELIVER YOUR LATEST MUSIC
DIRECT TO FANS VIA FREE ON-
DEMAND.
Unlock access to directly to your
new release.
These simple yet powerful tools are
designed to help you achieve your goals.
Here are just a few creative ideas...
HOW DO I PROMOTE MY ALBUM?
● Post a “We’re in the studio…” Artist
Message & Share to Social
● Feature your Singles w/Artis...
HOW DO I PROMOTE MY TOUR?
● Post a tour announcement Artist Message &
Share to Social
● For each tour date post geo-target...
NEXT BIG SOUND
SMART, TIMELY AND
ACTIONABLE INSIGHTS.
Get your pHd in NBS and make
informed decisions based on data
from P...
THE POSSIBILITIES
ARE ENDLESS.
SUBMIT YOUR
MUSIC AT
https://submit.pandora
.com/
CLAIM YOUR
AMP PROFILE
https://amp.pandora.c
om/claim-artist
VISIT NEXT
...
AND COMING SOON...
CURATED
PROGRAMS
TELL YOUR STORY ALONGSIDE
PANDORA’S CATALOG OF MUSIC.
Assemble playlists & stations, add the
power of con...
Without
context...
A playlist is
A playlist is
… just a list.
Context is
what turns
a list
into a
listening
experience.
Message From
Alexander Wang
Message From
Thom Yorke
Message From
Questlove
“Throughout the ’90s when I was
in school, grow...
Hosted Programs unleash the infinite power of voice.What can you do with Hosted Programs?
“These are
the stories
behind th...
THANK YOU &
VISIT OUR ALL NEW
AMPLAYBOOK.COM!
Pandora Confidential
Product innovation at Pandora Listeners Advertisers & the Industry
Product innovation at Pandora Listeners Advertisers & the Industry
Product innovation at Pandora Listeners Advertisers & the Industry
Product innovation at Pandora Listeners Advertisers & the Industry
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Product innovation at Pandora Listeners Advertisers & the Industry Slide 1 Product innovation at Pandora Listeners Advertisers & the Industry Slide 2 Product innovation at Pandora Listeners Advertisers & the Industry Slide 3 Product innovation at Pandora Listeners Advertisers & the Industry Slide 4 Product innovation at Pandora Listeners Advertisers & the Industry Slide 5 Product innovation at Pandora Listeners Advertisers & the Industry Slide 6 Product innovation at Pandora Listeners Advertisers & the Industry Slide 7 Product innovation at Pandora Listeners Advertisers & the Industry Slide 8 Product innovation at Pandora Listeners Advertisers & the Industry Slide 9 Product innovation at Pandora Listeners Advertisers & the Industry Slide 10 Product innovation at Pandora Listeners Advertisers & the Industry Slide 11 Product innovation at Pandora Listeners Advertisers & the Industry Slide 12 Product innovation at Pandora Listeners Advertisers & the Industry Slide 13 Product innovation at Pandora Listeners Advertisers & the Industry Slide 14 Product innovation at Pandora Listeners Advertisers & the Industry Slide 15 Product innovation at Pandora Listeners Advertisers & the Industry Slide 16 Product innovation at Pandora Listeners Advertisers & the Industry Slide 17 Product innovation at Pandora Listeners Advertisers & the Industry Slide 18 Product innovation at Pandora Listeners Advertisers & the Industry Slide 19 Product innovation at Pandora Listeners Advertisers & the Industry Slide 20 Product innovation at Pandora Listeners Advertisers & the Industry Slide 21 Product innovation at Pandora Listeners Advertisers & the Industry Slide 22 Product innovation at Pandora Listeners Advertisers & the Industry Slide 23 Product innovation at Pandora Listeners Advertisers & the Industry Slide 24 Product innovation at Pandora Listeners Advertisers & the Industry Slide 25 Product innovation at Pandora Listeners Advertisers & the Industry Slide 26 Product innovation at Pandora Listeners Advertisers & the Industry Slide 27 Product innovation at Pandora Listeners Advertisers & the Industry Slide 28 Product innovation at Pandora Listeners Advertisers & the Industry Slide 29 Product innovation at Pandora Listeners Advertisers & the Industry Slide 30 Product innovation at Pandora Listeners Advertisers & the Industry Slide 31 Product innovation at Pandora Listeners Advertisers & the Industry Slide 32 Product innovation at Pandora Listeners Advertisers & the Industry Slide 33 Product innovation at Pandora Listeners Advertisers & the Industry Slide 34 Product innovation at Pandora Listeners Advertisers & the Industry Slide 35 Product innovation at Pandora Listeners Advertisers & the Industry Slide 36 Product innovation at Pandora Listeners Advertisers & the Industry Slide 37 Product innovation at Pandora Listeners Advertisers & the Industry Slide 38 Product innovation at Pandora Listeners Advertisers & the Industry Slide 39
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Product innovation at Pandora Listeners Advertisers & the Industry

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Get up to speed on the latest functions and products that set Pandora apart including Premium Access, Video Plus and Curator Tools.

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Product innovation at Pandora Listeners Advertisers & the Industry

  1. 1. PRODUCT INNOVATION AT PANDORA: LISTENERS, ADVERTISERS & THE INDUSTRY
  2. 2. Pandora Confidential
  3. 3. Pandora Confidential
  4. 4. Pandora Confidential Mood, Theme, Genre Playlists... “Your Soundtrack” created from: ● 75+ machine learning algorithms ● Genomic audio content analysis ● Collaborative filtering ● Expert in-house curation team ● Familiarity and discovery ● Updates weekly PERSONALIZED PLAYLISTS
  5. 5. Pandora Confidential PREMIUM ACCESS: WHAT IS IT? 1. Drive to music via link • Push and Email 2. Opt in: ad + listen 5. Return to ad-supported3. Watch video ad 4. Music plays + explore
  6. 6. Pandora Confidential
  7. 7. Pandora Confidential PANDORA PREMIUM ACCESS: INSTANT GRATIFICATION EXTENDED SATISFACTION AUDIENCE EXPOSURE
  8. 8. Pandora Confidential PREMIUM ACCESS: WHY IT’S IMPORTANT Increases Audience Increases Hours Increases Subs + +
  9. 9. Pandora Confidential SHARING AND PREMIUM ACCESS
  10. 10. Pandora Confidential +46K
  11. 11. Pandora Confidential LinkFire and Premium Access ● Accessibility and reach ● Pre-Release links: advance campaign planning ● Performance: Transparent Data sharing ○ Clicks, Plays, Share and Collecting ○ Understand performance LINKFIRE / LINK AGGREGATORS
  12. 12. Pandora Confidential
  13. 13. WHAT’S GOOD FOR THE listener advertiser IS GOOD FOR THE
  14. 14. THE NEW VALUE EXCHANGE AMPLIFIED SPONSORED LISTENING VIDEO PLUS PREMIUM ACCESS
  15. 15. HOW DO WE KNOW IT’S WORKING 78% CTR of coachmark 89% video reward rate Premium Access Session 15-second video ad High Reward Rates Show Desirability of Premium
  16. 16. AUDIO ADS ● Scaled programmatic marketplace ● Personalized ad experience ● Quality you can measure
  17. 17. Pandora Confidential
  18. 18. BREAK NEW MUSIC. CONNECT WITH FANS.
  19. 19. ARTIST AUDIO MESSAGES SPEAK DIRECTLY TO YOUR FANS AS THEY INTERACT WITH YOUR MUSIC. Personal, Promotional, Powerful
  20. 20. FEATURED TRACKS THE MOST POWERFUL WAY TO FIND NEW FANS AND DRIVE SPINS. Accelerated Feedback & Discovery
  21. 21. PREMIUM ACCESS DELIVER YOUR LATEST MUSIC DIRECT TO FANS VIA FREE ON- DEMAND. Unlock access to directly to your new release.
  22. 22. These simple yet powerful tools are designed to help you achieve your goals. Here are just a few creative ideas...
  23. 23. HOW DO I PROMOTE MY ALBUM? ● Post a “We’re in the studio…” Artist Message & Share to Social ● Feature your Singles w/Artist Message introductions ● Post an Artist Message w/Premium Access link to album
  24. 24. HOW DO I PROMOTE MY TOUR? ● Post a tour announcement Artist Message & Share to Social ● For each tour date post geo-targeted Messages w/ticketing links ● Connect with fans before/after show by sharing photos & stories
  25. 25. NEXT BIG SOUND SMART, TIMELY AND ACTIONABLE INSIGHTS. Get your pHd in NBS and make informed decisions based on data from Pandora and social.
  26. 26. THE POSSIBILITIES ARE ENDLESS.
  27. 27. SUBMIT YOUR MUSIC AT https://submit.pandora .com/ CLAIM YOUR AMP PROFILE https://amp.pandora.c om/claim-artist VISIT NEXT BIG SOUND https://nextbigsound.c om VISIT AMP & GET STARTED https://amp.pandora.c om/login GET STARTED WITH AMP NOW!
  28. 28. AND COMING SOON...
  29. 29. CURATED PROGRAMS TELL YOUR STORY ALONGSIDE PANDORA’S CATALOG OF MUSIC. Assemble playlists & stations, add the power of context through your voice. Express your Curatorial Brand and gain insights.
  30. 30. Without context... A playlist is A playlist is … just a list.
  31. 31. Context is what turns a list into a listening experience.
  32. 32. Message From Alexander Wang Message From Thom Yorke Message From Questlove “Throughout the ’90s when I was in school, growing up in the Bay Area, hip-hop was a big influence for me. I would go to the mall in the Timbs and cargo jeans—that definitely stemmed from all the hip-hop music I was listening to…” “It’s not this year’s music, it’s just the music that comes out of my walls at home.” “Saying you ignored rap for 27 years is basically saying you’re indifferent to the very black lives you champion on your platform…” Hosted Programs unleash the infinite power of voice.
  33. 33. Hosted Programs unleash the infinite power of voice.What can you do with Hosted Programs? “These are the stories behind the songs on my new album…” “These are the songs that influenced me because…” “These are the stories behind the songs I produced…” “These are the stories behind the songs I wrote that became hits for other artists…” “These are the songs I warm up to before the big game…” “These are the songs I chose for this week’s episode of my television show…” “These are the songs that tell the story of my latest book...” “These are the songs you can cook to while making this recipe of mine…” ARTISTS LABELS SONGWRITERS PRODUCERS INFLUENCERS CELEBRITIES AUTHORS BRANDS
  34. 34. THANK YOU & VISIT OUR ALL NEW AMPLAYBOOK.COM!
  35. 35. Pandora Confidential

Get up to speed on the latest functions and products that set Pandora apart including Premium Access, Video Plus and Curator Tools.

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