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Product innovation at Pandora Listeners Advertisers & the Industry

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Get up to speed on the latest functions and products that set Pandora apart including Premium Access, Video Plus and Curator Tools.

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Product innovation at Pandora Listeners Advertisers & the Industry

  1. 1. PRODUCT INNOVATION AT PANDORA: LISTENERS, ADVERTISERS & THE INDUSTRY
  2. 2. Pandora Confidential
  3. 3. Pandora Confidential
  4. 4. Pandora Confidential Mood, Theme, Genre Playlists... “Your Soundtrack” created from: ● 75+ machine learning algorithms ● Genomic audio content analysis ● Collaborative filtering ● Expert in-house curation team ● Familiarity and discovery ● Updates weekly PERSONALIZED PLAYLISTS
  5. 5. Pandora Confidential PREMIUM ACCESS: WHAT IS IT? 1. Drive to music via link • Push and Email 2. Opt in: ad + listen 5. Return to ad-supported3. Watch video ad 4. Music plays + explore
  6. 6. Pandora Confidential
  7. 7. Pandora Confidential PANDORA PREMIUM ACCESS: INSTANT GRATIFICATION EXTENDED SATISFACTION AUDIENCE EXPOSURE
  8. 8. Pandora Confidential PREMIUM ACCESS: WHY IT’S IMPORTANT Increases Audience Increases Hours Increases Subs + +
  9. 9. Pandora Confidential SHARING AND PREMIUM ACCESS
  10. 10. Pandora Confidential +46K
  11. 11. Pandora Confidential LinkFire and Premium Access ● Accessibility and reach ● Pre-Release links: advance campaign planning ● Performance: Transparent Data sharing ○ Clicks, Plays, Share and Collecting ○ Understand performance LINKFIRE / LINK AGGREGATORS
  12. 12. Pandora Confidential
  13. 13. WHAT’S GOOD FOR THE listener advertiser IS GOOD FOR THE
  14. 14. THE NEW VALUE EXCHANGE AMPLIFIED SPONSORED LISTENING VIDEO PLUS PREMIUM ACCESS
  15. 15. HOW DO WE KNOW IT’S WORKING 78% CTR of coachmark 89% video reward rate Premium Access Session 15-second video ad High Reward Rates Show Desirability of Premium
  16. 16. AUDIO ADS ● Scaled programmatic marketplace ● Personalized ad experience ● Quality you can measure
  17. 17. Pandora Confidential
  18. 18. BREAK NEW MUSIC. CONNECT WITH FANS.
  19. 19. ARTIST AUDIO MESSAGES SPEAK DIRECTLY TO YOUR FANS AS THEY INTERACT WITH YOUR MUSIC. Personal, Promotional, Powerful
  20. 20. FEATURED TRACKS THE MOST POWERFUL WAY TO FIND NEW FANS AND DRIVE SPINS. Accelerated Feedback & Discovery
  21. 21. PREMIUM ACCESS DELIVER YOUR LATEST MUSIC DIRECT TO FANS VIA FREE ON- DEMAND. Unlock access to directly to your new release.
  22. 22. These simple yet powerful tools are designed to help you achieve your goals. Here are just a few creative ideas...
  23. 23. HOW DO I PROMOTE MY ALBUM? ● Post a “We’re in the studio…” Artist Message & Share to Social ● Feature your Singles w/Artist Message introductions ● Post an Artist Message w/Premium Access link to album
  24. 24. HOW DO I PROMOTE MY TOUR? ● Post a tour announcement Artist Message & Share to Social ● For each tour date post geo-targeted Messages w/ticketing links ● Connect with fans before/after show by sharing photos & stories
  25. 25. NEXT BIG SOUND SMART, TIMELY AND ACTIONABLE INSIGHTS. Get your pHd in NBS and make informed decisions based on data from Pandora and social.
  26. 26. THE POSSIBILITIES ARE ENDLESS.
  27. 27. SUBMIT YOUR MUSIC AT https://submit.pandora .com/ CLAIM YOUR AMP PROFILE https://amp.pandora.c om/claim-artist VISIT NEXT BIG SOUND https://nextbigsound.c om VISIT AMP & GET STARTED https://amp.pandora.c om/login GET STARTED WITH AMP NOW!
  28. 28. AND COMING SOON...
  29. 29. CURATED PROGRAMS TELL YOUR STORY ALONGSIDE PANDORA’S CATALOG OF MUSIC. Assemble playlists & stations, add the power of context through your voice. Express your Curatorial Brand and gain insights.
  30. 30. Without context... A playlist is A playlist is … just a list.
  31. 31. Context is what turns a list into a listening experience.
  32. 32. Message From Alexander Wang Message From Thom Yorke Message From Questlove “Throughout the ’90s when I was in school, growing up in the Bay Area, hip-hop was a big influence for me. I would go to the mall in the Timbs and cargo jeans—that definitely stemmed from all the hip-hop music I was listening to…” “It’s not this year’s music, it’s just the music that comes out of my walls at home.” “Saying you ignored rap for 27 years is basically saying you’re indifferent to the very black lives you champion on your platform…” Hosted Programs unleash the infinite power of voice.
  33. 33. Hosted Programs unleash the infinite power of voice.What can you do with Hosted Programs? “These are the stories behind the songs on my new album…” “These are the songs that influenced me because…” “These are the stories behind the songs I produced…” “These are the stories behind the songs I wrote that became hits for other artists…” “These are the songs I warm up to before the big game…” “These are the songs I chose for this week’s episode of my television show…” “These are the songs that tell the story of my latest book...” “These are the songs you can cook to while making this recipe of mine…” ARTISTS LABELS SONGWRITERS PRODUCERS INFLUENCERS CELEBRITIES AUTHORS BRANDS
  34. 34. THANK YOU & VISIT OUR ALL NEW AMPLAYBOOK.COM!
  35. 35. Pandora Confidential

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