TEAMCoalitionMeetingMinutesJune2016

TEAM COALITION MEMBERSHIP MEETING
JUNE 30, 2016
ARAMARK CORPORATE HEADQUARTERS
PHILADELPHIA, PA
MINUTES
1
ATTENDANCE
1. Kevin Abernathy, TEAM Coalition
2. Ariadne Bonano, Major League Baseball
3. Kevin Bruder, TEAM Chairman (ended term at meeting), International Association
of Venue Managers
4. Mark Camillo, Contemporary Services Corporation
5. Suzanne Cosgrove, Constellation Brands (via conference call)
6. Joy Dubost, Beer Institute
7. Julianne Duss, Aramark
8. Jerry Freed, Delaware North
9. John Huff, TEAM Training Committee Chairman, Live Nation (via conference call)
10. Jordan Jiloty, TEAM 3rd Vice Chairman – Secretary (started term as 2nd Vice
Chairman, Treasurer at meeting), NASCAR
11. Craig Keyser, HERO Campaign (strategic partner)
12. Dan Klenetsky, NASCAR
13. Abeer Klosk, National Basketball Association
14. Mel Lee, Major League Baseball
15. Ann Marie Lynch, National Hockey League (via conference call)
16. Jackson Magnini, TEAM Coalition
17. Sanjeev Midha, Aramark
18. Carl Mittleman, TEAM 2nd Vice Chairman – Treasurer (started term as Vice
Chairman at meeting), Aramark
19. Mary Mycka, Stadium Managers Association
20. Rishi Nigam, Americrown (via conference call)
21. Alex Ozenberger, TEAM Coalition
22. Jill Pepper, TEAM Coalition
23. Kathleen Petrones, Legends
24. Suzie Raven, National Association of Broadcasters
25. Rebecca Spicer, National Beer Wholesalers Association
26. Shannon Vafiadou, Major League Soccer
27. Christy Verbosky, TEAM Coalition
28. Diane Wagner, MillerCoors
29. Debbie Weir, MADD (strategic partner)
30. Dennis Wharton, TEAM Marketing Committee Chair, National Association of
Broadcasters
31. Ray Whitworth, TEAM Vice Chairman (started term as Chairman at meeting),
Major League Soccer
32. Mary Wilfert, National Collegiate Athletic Association

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33. Michelle Young, TEAM Coalition
34. Katja Zastrow, Anheuser-Busch
MEMBERS, SUPPORTERS & STRATEGIC PARTNERS NOT REPRESENTED
 Russ Simon, Director-at-Large, Venue Solutions Group
 Brown-Forman
 HEINEKEN USA
 NFL
 Spectra
 NHTSA
 Governors’ Highway Safety Association (GHSA)
 RADD
 International Association of Chiefs of Police (IACP)
 National Sheriffs’ Association (NSA)
ELECTIONS & PRIZE WINNERS
 New slate of officers for TEAM Coalition
o Ray Whitworth, MLS, starts his term as Chairman
o Carl Mittleman, Aramark, moves to Vice-Chairman
o Jordan Jiloty, NASCAR, moves to 2nd Vice-Chairman, Treasurer
o John Huff, Live Nation, moves to 3rd Vice-Chairman, Secretary
o Kevin Bruder, IAVM, Immediate Past Chairman
o Rishi Nigam, Americrown, elected Chairman of the Training Committee
o Jim McGreevy, Beer Institute, re-elected as Chairman of the Membership
Committee
 NBA All-Star Game 2017 Responsibility Has Its Rewards (RHIR) sweepstakes grand
prize winner: Houston Rockets Designated Driver for the Season
 NHL All-Star Game 2017 RHIR sweepstakes grand prize winner: Boston Bruins DD
for the Season
 NHL Regular Season Game 2017 RHIR sweepstakes first prize winner: Chicago
Blackhawks DD for the Season
TRAINING
 Representatives from each member organization are being filmed for a NEW
training introduction video
o 10 representatives were filmed at the membership meeting
o 14 more are needed

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o TEAM will reach out to all member leagues and Live Nation for new crowd
footage for the video
 Online training
o Julianne asked about pricing
o Jill said that we typically invoice as manuals are ordered. For online
exams, we will need to provide a link to that trainer and then invoice
based upon use. We would do so monthly to avoid surprises.
 Venue audits
o League by league, team by team, venue by venue
o What organizations are working in the venues
o What alcohol management training is being used
o What alcohol service policies are in place
o Will be used to grow training and possibly membership
MEMBERSHIP DEVELOPMENT
 Ray Whitworth, MLS, will be presenting at a soccer conference in the UK and he
will share the TEAM Coalition model
 Potential international opportunity for TEAM
 Events like the Phoenix Open (with Brown-Forman), Copa America Centenario
(with Anheuser-Busch) and the Indianapolis 500 (with MillerCoors) are great ways
for TEAM to expand our efforts to reach new audiences and potential member
organizations
MEMBER UPCOMING PREMIERE EVENTS
 MLB:
o 2016 MLB All-Star Game: July 12, 2016, Petco Park, San Diego, CA
o 2017 MLB All-Star Game: July 11, 2017, Marlins Park, Miami, FL
o 2018 MLB All-Star Game: July 10, 2018, Nationals Park, Washington, DC
 MLS:
o 2016 MLS All-Star Game: July 28, 2016, Avaya Stadium, MLS All-Stars vs.
Arsenal
 NHL:
o World Cup of Hockey: September 17 – October 1, 2016, Air Canada
Centre, Toronto, includes Fan Fest
o 2016 Tim Hortons NHL® Heritage ClassicTM: October 23, 2016, Investors
Group Field, Winnipeg, Edmonton Oilers® vs. Winnipeg JetsTM
o 2017 NHL® Centennial Classic: January 1, 2017, BMO Field, Toronto,
Detroit Red Wings® vs. Toronto Maple LeafsTM

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o 2017 Bridgestone NHL Winter Classic®: January 2, 2017, Busch Stadium, St.
Louis, Chicago Blackhawks® vs. St. Louis BluesTM
o 2017 NHL® All-Star Weekend: January 28-29, 2017, Staples Center, Los
Angeles
o 2017 Coors Light NHL Stadium SeriesTM: February 25, 2017, Heinz Field,
Pittsburgh, Philadelphia Flyers® vs. Pittsburgh Penguins®
 NFL:
o International Series
 Week 4: October 2, 2016, Colts @ Jaguars, Wembley Stadium
 Week 7: October 23, 2016, Giants @ Rams, Twickenham
 Week 8: October 30, 2016, Redskins @ Bengals, Wembley Stadium
 Week 11: November 21, 2016, Texans @ Raiders, Estadio Azteca,
Mexico
o 2017 Pro Bowl: January 29, 2017, Camping World Stadium, Orlando, FL
o Super Bowl LI: February 5, 2017, NRG Stadium, Houston, TX
o Super Bowl LII: February 2018, U.S. Bank Stadium, Minneapolis, MN
o Super Bowl LIII: February 2019, Mercedes-Benz Stadium, Atlanta, FL
o Super Bowl LIV: February 2020, New Miami Stadium, Miami Gardens, FL
o Super Bowl LV: February 2021, New Rams’ Stadium, Inglewood, CA
 NBA:
o October 9, 2016: Mercedes-Benz Arena, Shanghai, Rockets vs. Pelicans
o October 12, 2016: LeSports Center, Beijing, Rockets vs. Pelicans
o Mexico City and London games for 2016-2017 season are TBD
o 2017 NBA All-Star Game: February 19, 2017, Time Warner Cable Arena,
Charlotte, NC
o 2018 NBA All-Star Game: February 2018, Staples Center, Los Angeles
RAISE ONE MILLION ARMS (ROMA) CAMPAIGN
 2016 Results
o 122,384 pledges
o 4 activations with Brown-Forman specific to ROMA
 Goals for 2017
o 2017 planning will start much earlier than 2016
o Provide sample social media content for all active sports leagues/ Live
Nation venues
o Have all member organizations encourage their employees to
participate, similar to what Constellation Brands, MillerCoors and HEINEKEN
USA did in 2016

JUNE 30, 2016
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o In-venue videoboard recognition of program
o Broadcast recognition of program
o ESPN support/endorsement of program
DESIGNATED DRIVER / RESPONSIBLE FAN PLEDGE
 Commonly understood definition of the pledge to be a Designated Driver
o Person pledging is over 21 (or legal drinking age in Canada)
o Promise to not drink alcohol at the event
o Promise to ensure a safe ride home for friends and family
 Responsible Fan concept/pledge/message in use on a case-by-case basis
o Examples of where this pledge/message is used
 MLB All-Star Game FanFest booth; NBA All-Star Centre Court/Jam
Session booth; NFL Experience booth; NCAA Men’s Final Four
Tourney Town booth; NHL All-Star Fan Fair booth
 No soft drink coupon given
 Fans of all ages autograph responsibility wall and smile for
souvenir photo
 All NASCAR activations: no soft drink coupon given
 MLS Cascadia Responsibility Challenge:
 Supporters who post on social media earn extra points for
their favorite club in multi-club competition
 Separate from designated driver pledge
 Corona Extra boxing activations
 Data given for souvenir photo is entry for a chance to win
prizes
o Pledge components
 For fans over 21
 Pledge is to not drive drunk if they plan to drink
 Always use a designated driver
 For fans under 21
 No alcohol until you turn 21
 Buckle up – every trip, every time
 When you turn 21, if you choose to drink, you never drive
drunk

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 Regular season designated driver programs are creeping toward responsible fan
programs
o Some sports teams are incorporating the responsible fan pledge into their
designated driver program. They may be a function of how competitive
the teams are. They want to do all they can to increase their participation
numbers in order to win Designated Driver Challenges and/or be
recognized as one of the top teams/Clubs in the league for designated
drivers at the end of the season
o Staffers at the DD booth are signing up guests with a drink in hand as long
as the guest agrees that they won’t drive home
o Printed designated driver pledge forms may not always include the line
about agreeing not to drink alcohol at the event.
o Teams are reporting their total count of responsible pledges – designated
driver + responsible fan – as their designated driver count
o It could be that a future “Designated Driver for the Season,” winner of the
Responsibility Has Its Rewards sweepstakes, will not be someone who
pledged to stay sober and get his/her friends home safely. It could be that
our RHIR winner is someone who was drinking and promised not to drive
drunk.
 TEAM Coalition proposes to be the entity that will gather all the
requirements/requests of all member organizations regarding how the program
should work in each and every venue
o Partners involved will decide how the program works for each venue
o Chicago Bears at Soldier Field with Aramark and Miller Lite may only allow
those over 21 who pledge not to drink and who promise to drive friends
home safely to participate
o Chicago Cubs at Wrigley Field with Levy Restaurants and Budweiser may
allow those over 21 who agree to never drive drunk to participate
whether or not they choose to drink at the game
o San Jose Earthquakes, Memphis Grizzlies and New England
Revolution/Patriots do not have an alcohol partner for their programs.
They may choose to allow 18 year olds (legal adults) pledge as
designated drivers even though they are not old enough to drink
 Challenges
o For TEAM:
 How to accurately count the pledges for league wide standings
 RHIR finalists may need to be labeled as “Responsible Fan of the
Season,” not “Designated Driver of the Season”

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o For sports teams and partners:
 Do they reward responsible drinkers with a soft drink just like they
reward designated drivers?
 Is there risk in allowing someone to pledge as a responsible drinker,
reward them and then discover that the person caused serious
harm to another guest?
 Does this risk differ if a person who pledged to be a designated
driver ends up violating that pledge later in the evening?
 Opportunities
o Before every season starts, TEAM works with teams/clubs and partners to
make sure DD program components are in place
o Communicating how the program should work, who may participate is
something that can be done in an organized manor with a little effort
from TEAM
o Wristbands have all but disappeared from the program
o Data collection is simply name, phone or email, date of birth and seat
location (only if a DD of the Game prize is being awarded)
 Urban locations
o What are fans thinking when they pledge to be designated drivers at
Madison Square Garden, TD Garden, Verizon Center and other urban
venues where less than 5% of guests actually drive to the venue?
o Are they actually driving home or agreeing to the concept of
being/always having a designated driver?
o These locations can be helpful as we determine how to best activate the
program given the location and partners involved
 Member comments
o Debbie Weir, MADD
 What is the meaning of “I promise not to drive drunk?” Car crashes
can happen at any BAC
 Designated Drivers should really be rewarded above and beyond
others who are drinking, but pledge not to drive drunk
 Non-drinking DD is always the message associated with the MADD
brand
 Suggested two programs – only DD into RHIR sweepstakes
 It would be very confusing to have some fans be the DD and others
approaching the same booth while drinking
o Julianne Duss, Aramark
 Every person has a different definition of responsible

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 It would be hard to leave that up to the employee to differentiate
 The program should be black and white
 Aramark would have to consult counsel as to the risk of expanding
the program scope
o Katja Zastrow, Anheuser-Busch
 Agreed that those who make the pledge to drink responsibly
should be rewarded.
 Soft drink reward (or some instant incentive) is critical
 Rewarding those who plan ahead and make safe/responsible
decisions is what we are all about
 We just need to find messages that make sense
o Diane Wagner, MillerCoors
 Agreed that there is a place for the responsible fan pledge, but she
was not prepared to see it at regular season, professional sports
designated driver program booths
 Personal accountability is greater for those who are actually serving
a designated driver as opposed to those who drink and then take
metro, taxi or Uber
 Before any program changes occur, legal counsel for partners,
concessionaires, teams and facilities should all be consulted
o Kevin Bruder, IAVM pointed that the Raise One Million Arms campaign is
aligned with the concept of recognizing responsible behavior, not
necessarily serving as the designated driver at that particular event that
night
 Digital Designated Driver
o Los Angeles Angels of Anaheim have the DD message and sign-up in their
Club app
 Katja asked how the DD program and app are promoted at Angel
Stadium. Is there signage?
 Kathleen Petrones said that the app is promoted heavily. No DD
carts are in the ballpark.
 Ariadne said that the MLB app is run by BAM. It’s customized for
each Club and content-driven.
o 6 Live Nation venues are using the TEAM iPad DD app this year.
Participation numbers are low.
o Minnesota Vikings will be the first NFL team to go 100% digital with their
designated driver program at U.S. Bank Stadium; partners are Aramark
and Miller Lite

JUNE 30, 2016
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MINUTES
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o Kathleen Petrones, Legends, said that they would like to go with digital
designated driver for the Rams at LA Memorial Coliseum
 Change/expand the definition to be more about the Designated Driver program
and less about the individual specifically serving as a the Designated Driver
o Suzanne Cosgrove explained that WRAP recently expanded their
definition of DD to include public/alternate forms of transportation.
o Diane Wagner told the group that at Miller Park, fans must show their
parking ticket to provide proof that they are the driver.
MADD TECHNOLOGY PRESENTATION
 3 goals for MADD
o High visibility
o Working with law enforcement
o Ignition interlock
 Debbie Weir shared that ignition interlocks have stopped 1.77 attempts to drive
drunk
 MADD is working to lobby for stronger ignition interlock laws
 TEAM Coalition is not involved in lobbying. But as a training program provider,
TEAM shares the current laws in place with our trainers. The MADD technology
report is a very helpful step in that direction.
 MADD is a partner in the Live Nation designated driver kiosk at Nikon at Jones
Beach Theater. That is one of the digital designated driver location for this
summer.

TEAMCoalitionMeetingMinutesJune2016

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TEAMCoalitionMeetingMinutesJune2016