Liberating Social Networking Tools For Km Aiim Info360 Mnolan


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Review of the hidden benefits of Social Networking tools for KM enterprise solutions. Explanation of why business users should use social tools in the enterprise. Why Search is a great tool for connecting employees, networking.

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Liberating Social Networking Tools For Km Aiim Info360 Mnolan

  1. 1. Liberating Social Networking Tools for Knowledge Management<br />Mark Nolan<br />March, 22 2011<br />Info360, AIIM Conference, Washington D.C. <br />
  2. 2. Agenda<br /><ul><li>Why KM?
  3. 3. What do we mean by “Tools”
  4. 4. Why Social?
  5. 5. Anecdotes and Ideas
  6. 6. The Design Challenge
  7. 7. Developing a Plan</li></ul>2<br />
  8. 8. Why KM?<br />
  9. 9. KM Goals<br />Empower employees to leverage the implicit information of the enterprise for competitive advantage <br />Right information at the right time<br />Aligned with business objectives<br />Provide a readiness capability<br />Maintain provenance and discoverability of information.<br />Easy access and contribution to a domain<br />Widespread recognition of leadership, value of contributions to the enterprise<br />
  10. 10. What do we mean by Social Networking Tools?<br />…and how are they relevant to Knowledge Management?<br />
  11. 11. Do we mean…<br />Web 2.0, 3.0 tools<br />What about…???<br /><ul><li>Blogs?
  12. 12. Wikis?
  13. 13. Widgets?
  14. 14. Online communities?
  15. 15. Mobile apps?
  16. 16. Cloud services?</li></ul>Email?<br />Discussion Boards?<br />Lists?<br />Search?<br />
  17. 17. How do we choose the tools we need?<br />
  18. 18. Why Social? <br />Understanding what constituents are gathering…and how they organize it…<br />
  19. 19. Why Social? <br />Interpretation<br />
  20. 20. Useful uses of tools<br />Connecting the dots<br />Communication<br />Creating the Record<br />Anecdotes and Ideas<br />
  21. 21. Anecdotes<br />Example: Richard R. Schrock, NobelLecture December 8, 2005<br />
  22. 22. Anecdotes<br />3. Communities of Interest, Events, <br />
  23. 23. Anecdotes<br />2. Example: Major Manufacturer’s Knowledge Councils<br />
  24. 24. Ideas<br />How do we leverage social networking tools?<br />
  25. 25. Ideas<br />Tool’s Application<br /><ul><li> Manager’s tool – Micro blogging
  26. 26. Product Research tool – Blogs
  27. 27. Knowledge bases -- Discussion boards, Wikies
  28. 28. Program assessments, lessons learned --Team blogs, workspaces</li></ul>Contribution and productivity<br /><ul><li>Access through Email
  29. 29. Access through Mobile devices
  30. 30. Search citations and references</li></li></ul><li>…and don’t forget Search<br />
  31. 31. Network through Results<br />Social Networking based on relevancy of results<br />Colleague targeting via search<br />Just in time searching<br />Usage Profiling<br />
  32. 32. Assessment<br />Why do they matter?<br />
  33. 33. Content Requirements 2002<br />
  34. 34. “Chunked” Content<br />Chunked Content<br />20<br />
  35. 35. Content is being “chunked” on a nominal basis<br />
  36. 36. Content is being “tagged” on a nominal basis<br />
  37. 37. But browsers are becoming predictive…<br />Provide sources, results based on behavior<br />Populate variables based information consumption habits<br />Day to Day Activities are …<br />
  38. 38. What’s Changing?<br />
  39. 39. Emerging Trends<br />
  40. 40. Leadership<br />IT Support<br />Awareness<br />Developing the Plan<br />
  41. 41. Framing the Design Challenge<br />Discovery<br />Contribution & Sharing (Tagging)<br />Expertise & SME Identification<br />Access & Availability<br />Relevant & Useful<br />Contextual Meaning<br />Provenance & Authority<br />
  42. 42. Build Relationships and Network<br />Observe and Identify Trends Among Groups<br />Where is the disequilibrium in information exchange?<br />
  43. 43. Explore Context<br />Develop Insights Into a the target community’s needs, information consumption habits, use and reuse of information?<br />Define:<br /><ul><li> Goals/Tasks
  44. 44. Work environment
  45. 45. Motivation, selection process
  46. 46. Context of use – how they are going to use the information they find, i.e., plan a research project, write a strategic assessment</li></li></ul><li>AudienceMessage<br />Management<br />Tech Leaders<br /><ul><li>Advantage
  47. 47. People
  48. 48. Processes
  49. 49. Partnership
  50. 50. Services
  51. 51. Strategy
  52. 52. How it fulfills the overarching corporate strategy
  53. 53. Efficiency
  54. 54. Effectiveness
  55. 55. Communicate mission, priorities, accomplishments </li></li></ul><li>It starts with questions…<br />
  56. 56. 6 Essential Questions<br />
  57. 57. Plan<br />Determine information priority for access to information; what knowledge are employees seeking?<br />Cluster information domain according to use not department<br />Identify the disequilibrium in knowledge; what is the information exchange? E.g. “Newbie needs help…”<br />Determine enterprise hubs: What system is best suited as a destination point? How easily can it be shared?<br />HR, R&D, Centers of Excellence, Product Mgmt.<br />How to motivate, incentivized employee ownership, contribution, recognition<br />Determine your options to start by what will have the highest impact on the quality of the system<br />What matrices are will determine success?<br />
  58. 58. Plan<br />What are the key gaps your organization faces in leveraging collaboration tools?<br />Do you know the organization's functional information access requirements by priority?<br />How relevant are the current information systems to employees? <br />Are there traditional gaps these new capabilities can address? e.g. participation, acknowledgement, <br />Are there gaps in the KM that these new tools won’t solve? e.g. adoption, use<br />Is there a common understanding of the value or Wiki, Blogs, Tweets in your organization?<br />Is there an established etiquette? Is it recognized and used?<br />
  59. 59. Plan<br />Rank: Prioritization of information<br />Chunk: Limited text entry<br />Smart Folders: System tagging<br />Browser activity: Use values<br />Determine relevancy of enterprise systems to employees<br />Test: <br />Use for new initiatives<br />Recap of successful initiatives<br />
  60. 60. Socialize application of tool<br />Show & Tell (milk and cookies 3:00 pm)<br />Choose your language wisely; don’t use social networking if it is not an acceptable practice at work<br />Project potential use of networking tool<br />Focus on one tool and do not use the term social networking if it carries some stigma<br />Illustrate use if you cannot program an example<br />Communicate value (WIIFMe)<br />Offer a definition, purpose for the tool<br />If certain tools are taboo, change the name, but offer an explanation for how the tool is different<br />Solicit participants to set up a pilot<br />
  61. 61. Recommendations<br />Research what works; pilot a use cases to determine a design fit for purpose between two organizations<br />Align the pilot with a business initiative; top down directive<br />Select the development of a new initiative, the target purpose of KM in the organization<br />Determine interdependencies among two business groups<br />Identify a scope that can be executed and analyzed in 1 quarter (less than three months)<br />Be prepared to provide IT with a design, the rationale, and a plan<br />Nominally, an out of the box configuration will not give you the solution you need<br />Be prepared to explain why and what your priorities are<br />
  62. 62. References<br />End<br />
  63. 63. References<br />Information Design work 2000 to 2010<br />“Watercooler: Exploring an Organizatoin Through Enterpirse Social Media, Michael J. Brzozowski, HP Labs, Palo Alto, CA<br />
  64. 64. Photos & Images<br />Information Design work 2000 to 2010<br />“Watercooler: Exploring an Organizatoin Through Enterpirse Social Media, Michael J. Brzozowski, HP Labs, Palo Alto, CA<br />Images, Michael Mahoney, Senior User Experience Architect, MicroLink LLC<br />