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Liberating Social Networking Tools For Km Aiim Info360 Mnolan


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Review of the hidden benefits of Social Networking tools for KM enterprise solutions. Explanation of why business users should use social tools in the enterprise. Why Search is a great tool for …

Review of the hidden benefits of Social Networking tools for KM enterprise solutions. Explanation of why business users should use social tools in the enterprise. Why Search is a great tool for connecting employees, networking.

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  • 1. Liberating Social Networking Tools for Knowledge Management
    Mark Nolan
    March, 22 2011
    Info360, AIIM Conference, Washington D.C.
  • 2. Agenda
    • Why KM?
    • 3. What do we mean by “Tools”
    • 4. Why Social?
    • 5. Anecdotes and Ideas
    • 6. The Design Challenge
    • 7. Developing a Plan
  • 8. Why KM?
  • 9. KM Goals
    Empower employees to leverage the implicit information of the enterprise for competitive advantage
    Right information at the right time
    Aligned with business objectives
    Provide a readiness capability
    Maintain provenance and discoverability of information.
    Easy access and contribution to a domain
    Widespread recognition of leadership, value of contributions to the enterprise
  • 10. What do we mean by Social Networking Tools?
    …and how are they relevant to Knowledge Management?
  • 11. Do we mean…
    Web 2.0, 3.0 tools
    What about…???
    Discussion Boards?
  • 17. How do we choose the tools we need?
  • 18. Why Social?
    Understanding what constituents are gathering…and how they organize it…
  • 19. Why Social?
  • 20. Useful uses of tools
    Connecting the dots
    Creating the Record
    Anecdotes and Ideas
  • 21. Anecdotes
    Example: Richard R. Schrock, NobelLecture December 8, 2005
  • 22. Anecdotes
    3. Communities of Interest, Events,
  • 23. Anecdotes
    2. Example: Major Manufacturer’s Knowledge Councils
  • 24. Ideas
    How do we leverage social networking tools?
  • 25. Ideas
    Tool’s Application
    • Manager’s tool – Micro blogging
    • 26. Product Research tool – Blogs
    • 27. Knowledge bases -- Discussion boards, Wikies
    • 28. Program assessments, lessons learned --Team blogs, workspaces
    Contribution and productivity
    • Access through Email
    • 29. Access through Mobile devices
    • 30. Search citations and references
  • …and don’t forget Search
  • 31. Network through Results
    Social Networking based on relevancy of results
    Colleague targeting via search
    Just in time searching
    Usage Profiling
  • 32. Assessment
    Why do they matter?
  • 33. Content Requirements 2002
  • 34. “Chunked” Content
    Chunked Content
  • 35. Content is being “chunked” on a nominal basis
  • 36. Content is being “tagged” on a nominal basis
  • 37. But browsers are becoming predictive…
    Provide sources, results based on behavior
    Populate variables based information consumption habits
    Day to Day Activities are …
  • 38. What’s Changing?
  • 39. Emerging Trends
  • 40. Leadership
    IT Support
    Developing the Plan
  • 41. Framing the Design Challenge
    Contribution & Sharing (Tagging)
    Expertise & SME Identification
    Access & Availability
    Relevant & Useful
    Contextual Meaning
    Provenance & Authority
  • 42. Build Relationships and Network
    Observe and Identify Trends Among Groups
    Where is the disequilibrium in information exchange?
  • 43. Explore Context
    Develop Insights Into a the target community’s needs, information consumption habits, use and reuse of information?
    • Goals/Tasks
    • 44. Work environment
    • 45. Motivation, selection process
    • 46. Context of use – how they are going to use the information they find, i.e., plan a research project, write a strategic assessment
  • AudienceMessage
    Tech Leaders
  • It starts with questions…
  • 56. 6 Essential Questions
  • 57. Plan
    Determine information priority for access to information; what knowledge are employees seeking?
    Cluster information domain according to use not department
    Identify the disequilibrium in knowledge; what is the information exchange? E.g. “Newbie needs help…”
    Determine enterprise hubs: What system is best suited as a destination point? How easily can it be shared?
    HR, R&D, Centers of Excellence, Product Mgmt.
    How to motivate, incentivized employee ownership, contribution, recognition
    Determine your options to start by what will have the highest impact on the quality of the system
    What matrices are will determine success?
  • 58. Plan
    What are the key gaps your organization faces in leveraging collaboration tools?
    Do you know the organization's functional information access requirements by priority?
    How relevant are the current information systems to employees?
    Are there traditional gaps these new capabilities can address? e.g. participation, acknowledgement,
    Are there gaps in the KM that these new tools won’t solve? e.g. adoption, use
    Is there a common understanding of the value or Wiki, Blogs, Tweets in your organization?
    Is there an established etiquette? Is it recognized and used?
  • 59. Plan
    Rank: Prioritization of information
    Chunk: Limited text entry
    Smart Folders: System tagging
    Browser activity: Use values
    Determine relevancy of enterprise systems to employees
    Use for new initiatives
    Recap of successful initiatives
  • 60. Socialize application of tool
    Show & Tell (milk and cookies 3:00 pm)
    Choose your language wisely; don’t use social networking if it is not an acceptable practice at work
    Project potential use of networking tool
    Focus on one tool and do not use the term social networking if it carries some stigma
    Illustrate use if you cannot program an example
    Communicate value (WIIFMe)
    Offer a definition, purpose for the tool
    If certain tools are taboo, change the name, but offer an explanation for how the tool is different
    Solicit participants to set up a pilot
  • 61. Recommendations
    Research what works; pilot a use cases to determine a design fit for purpose between two organizations
    Align the pilot with a business initiative; top down directive
    Select the development of a new initiative, the target purpose of KM in the organization
    Determine interdependencies among two business groups
    Identify a scope that can be executed and analyzed in 1 quarter (less than three months)
    Be prepared to provide IT with a design, the rationale, and a plan
    Nominally, an out of the box configuration will not give you the solution you need
    Be prepared to explain why and what your priorities are
  • 62. References
  • 63. References
    Information Design work 2000 to 2010
    “Watercooler: Exploring an Organizatoin Through Enterpirse Social Media, Michael J. Brzozowski, HP Labs, Palo Alto, CA
  • 64. Photos & Images
    Information Design work 2000 to 2010
    “Watercooler: Exploring an Organizatoin Through Enterpirse Social Media, Michael J. Brzozowski, HP Labs, Palo Alto, CA
    Images, Michael Mahoney, Senior User Experience Architect, MicroLink LLC