App Store SEO: Google Play (Android) vs Apple App Store
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App Store SEO: Google Play (Android) vs Apple App Store

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Organic search visibility for Google Play Apps higher than iOS Apps ...

Organic search visibility for Google Play Apps higher than iOS Apps

In summary, at this time, it feels like vying for discoverability in the Google Play store search is a good investment. Our goal is to help developers track and improve search rankings to grow their businesses. Our vast data does enable us to decode some of the unknown patterns but there’s much more to figure out in terms of search engine biases (revenue bias, social signals, ratings added, reviews entered, download velocity etc). It would benefit the app eco system if all the platforms were more transparent about their search ranking algorithms.

1) Google Play Store offers more search result accessibility for Apps

a) More results per page: Google Play store displays 7 to 8 apps per search result page across both smartphones & tablets. iPhone displays 1 result/page and iPad displays 6 results/page.

b) Easy to access deeper search results: Google Play store search result pages can scroll endlessly, allowing a user to get to rank # 25 with one flick of the finger in a second. With iOS6, each search results page takes more work and is slower to generate. Fyi, for our visibility score calculation, we assume that the loss of accessibility from one search result page to the next is 5% for Google Play versus 10% for iOS App Store.

c) Google Play offers better visibility: The combination of more apps per page & easier to access pages results in greater visibility for an App in the Google Play Store given a specific keyword & search rank

2) Google Play Store Search returns more search results

a) Bigger Index of Apps: For several “head” keywords, the number of actual search results returned inside Google Play exceeds that of iOS, even though there are more apps in total for iOS.

b) Query expansion with synonyms: Given a search query, Google Play’s search technology seems to “expand” the query and return additional results for synonyms of the original keyword entered, and as a result, the number of actual search results returned inside Google Play exceeds that of iOS.

c) Spelling correction: When certain search queries are misspelled, Google Play’s search technology seems to correct this spelling, and as a result, the number of actual search results returned inside Google Play exceeds that of iOS


3) Investing in Google Play market soon may yield great results

a) Less competition: Developers seem to be investing more resources to upgrade their iOS apps more frequently than Android Apps

b) More monetization imminent: Where Google Play lacks in end-user credit card registrations, it may make up for in carrier reverse billing. Our customers who build & market apps for the Japanese mobile markets tell us that they make more money with carrier billing than credit cards, possibly because users have fewer security concerns.


4) Search Engine Optimization & App Store Optimization in Google Play is easier

a) Keyword changes are not subject t

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  • Please Try to this versione http://www.mediafire.com/?0gzqt2facju41n1

    1. Google Play Store App HerunterladenJEDER weiß, dass. Aber insgesamt bin ich sehr zufrieden mit diesem google play store app herunterladen , Wie jemand sagenkann,. Dies ist das erste Mal, wenn Sie feststellen, dass ich war begeistert, diese google play store app herunterladen erhalten. .Denken SIE Daran, dass ist eine wirklich tolle Idee. Aber wenn die zellulären App Designern über ihre preferrable Grundlage fürzelluläre Anwendungen, rund 75% der Designer werden gebeten sagten, sie würden iOS als Grundlage für die Entwicklung neuerProgramme über Android os bevorzugen aber gewöhnlich nicht. Es ist eine gute Sache und google Perform Shop App Jemandcan Sagen, dass. Ist gut zu wissen, dass als iPhone führt zu spielen eine andere
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  • I am searching many document of SEO on Appsoter and Google play!
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  • There are more Android Devices then there are apple. Android is #1..
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    App Store SEO: Google Play (Android) vs Apple App Store App Store SEO: Google Play (Android) vs Apple App Store Presentation Transcript

    • App Store seo: comparinggoogle play store with Apple App Store By searchman.com Vs march 18, 2013 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 1
    • Recap: search is the biggest driver of app discovery Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 2
    • Google play: More apps per Search results page 1 app per page 7-8 apps per page iphone Google play 3 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved.
    • Google play: Easier to access Deeper search results25 flicks to access app #25 1 flick to access App #25 Flick Flick iphone Google play 4 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved.
    • Google play accessibility: more results for less effort 5
    • Google play: returning many more search resultsn Google Might be using synonyms to expand queries and recall Query iPhone Google Play restaurants 8,853 apps 17,321 apps hotels 6,751 13,888 fashion 4,372 11,515 poker 2,254 6,155 camera 11,263 19,897 shopping 7,956 14,003 news 14,612 20,018 US store search results for March 17, 2013 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 6
    • Google Play: spell checker might be working bettern Example: 100x more results when you misspell “calendar” iphone Google play 7 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved.
    • Spell checker: Number of search results returned Misspelled Query iPhone Google Play resteraunt 1 app 10,523 apps hotwls 0 15,630 fasion 4,537 11,127 pocker 2,648 16,890 camara 862 20,574 shoping 8,231 14,411 newz 9 19,316 US store search results for March 17, 2013 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 8
    • Google Play: less competition than ios app store?n Similar # of new apps launched per dayn Far fewer developers updating their apps…it’s less competitiveNew apps / day App updates/day #apps 0 500 1K 1.5K 2K 2.5K 3K *US store daily average for the period Feb 18 to March 10, 2013 Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 9
    • But What about Google Play Monetization?n Apple has credit card info. Google has tried carrier billingn In japan, Carrier billing accelerated Monetization Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 10
    • SEO for Google Play vs. Apple App store n  No Review Process for google play – can update keywords often n  No need for tags or “secret” itunes keywords in Google Play n  Descriptions count and are important in Google Play Elements iOS App Store Google Play Keyword App Name Keywords High High Relevancy (Apple suggests <35 length) to Search Tags High Not needed Engine (Secret iTunes Keywords) (100 characters, Algorithm including commas) Description Keywords Unclear Yes Keywords in in-store reviews Black Box & 3rd party app review sites Quantitative Downloads (total, velocity) factors that Ratings (ave, total, velocity) may affect Black box search Revenue (total, velocity) rankings Social Signal (FB, TW, G+) Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 11
    • Summary: google play store seo is a good investment1.  User sees more results per page2.  easier for users to access lower ranked results3.  synonyms & spelling correction à more apps get found4.  Fewer developers updating apps- it’s less competitive5.  carrier billing may improve google play monetization6.  Search engine optimization for google play is easier A.  No approvals needed – update keywords as often as needed B.  No tags (i.e. secret itunes keywords) are needed C.  Descriptions count Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 12
    • How searchman can help you grow in google play?1.  Track your performance in google play daily A.  Visibility score – see how discoverable you are B.  Search rank tracking C.  Competitor tracking2.  Improve your keywords regularly A.  Research and store keywords in “notepad” B.  Borrow keywords from competing apps C.  Automatically Get re-prioritized keywords in < 30 seconds3.  Update “meta-data” often. Seo is not a “fire and forget” weapon4.  Rinse. Repeat. Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 13
    • Thanks for your time more in-depth guides at searchman.com/how-it-works/ Search the App Store on SearchMan it’s more productive than hanging out on Facebook Copyright 2011-2013 SearchMan & AppGrooves Corp. All Rights Reserved. 14