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Brand/New/World
The 7 Trends That Are Changing Everything




                   225 e. redwood street baltimore, md...
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    August 15, 1971


      225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
3                  A (somewhat incomplete) Timeline of Social Media
                                                      ...
4




#1


The Consumer is in control



       225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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    225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Power to the people…




        225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
7




    225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
8




#2


     Atoms -> Bits



     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Divide?




          225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
10




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
11




#3


     My Time -> Realtime



        225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
12




“Mommy, why can’t I pause the TV?”

          225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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#4


     Centralization is dead



         225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
14

Viral Transmission

                                                                                   Virus




     ...
15
TB Transmission




                  225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
16

High School Dating




                     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
17

 Graph of The Internet




                   225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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#5


     The future is always on



          225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
* 63% of 18-27 year olds text message
                   * 31% of 28-39 year olds text message
                   * 18% of...
20




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
21




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
22




#6


     Death to the desktop



         225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
23




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
24




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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#7


Welcome to the global conversation




         225 e. redwood street baltimore, md 21202 410.837.5555 www.idfi...
26

Characteristics of Social Media



๏ Two-way
๏ Many-to-many
๏ Informal
๏ Personal
๏ Interactive
๏ Open*
              ...
connections




        225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
Consumer


Broadcast
  Media

                                                             Telemarketing
                 ...
29
“there are inherent limits to our understanding and
  predicting the future at all levels of complexity”
              ...
30




                                  Carton’s Law:

 What Works Best Online is What Can Only Work Online




         ...
31




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
32




                                       Carton’s Law 2:

     Technology Changes Quickly, People Change Slowly




 ...
33




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
34




     225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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                              Carton’s Law 3:


     Brands are Collaborations




        225 e. redwood street ba...
36



                                       “Chaos is a friend of mine.”         Bob Dylan




     225 e. redwood street...
37



fries!




         225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
38




                                              Text


Let’s Talk!
sean.carton@idfive.com




                225 e. r...
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The 7 Trends Changing Everything

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Now that the consumer is in control, now that we've made the shift from atoms to bits, now that computers are disappearing and we're all connected 24X7 everywhere we go, what's next? How has the world changed...and how will it change because of new technology? This presentation examines the 7 Trends that Are Changing Everything by looking at where we've been, where we are, and where we're going in the future.

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  • Transcript of "The 7 Trends Changing Everything"

    1. 1. 1 Brand/New/World The 7 Trends That Are Changing Everything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    2. 2. 2 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    3. 3. 3 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    4. 4. 4 #1 The Consumer is in control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    5. 5. 5 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    6. 6. Power to the people… 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    7. 7. 7 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    8. 8. 8 #2 Atoms -> Bits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    9. 9. Divide? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    10. 10. 10 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    11. 11. 11 #3 My Time -> Realtime 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    12. 12. 12 “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    13. 13. 13 #4 Centralization is dead 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    14. 14. 14 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    15. 15. 15 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    16. 16. 16 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    17. 17. 17 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    18. 18. 18 #5 The future is always on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    19. 19. * 63% of 18-27 year olds text message * 31% of 28-39 year olds text message * 18% of 40-49 year olds text message source: pew internet & american life project 50% of 10-18 year olds have their own mobile phone Source:GfK NOP Technology 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    20. 20. 20 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    21. 21. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    22. 22. 22 #6 Death to the desktop 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    23. 23. 23 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    24. 24. 24 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    25. 25. 25 #7 Welcome to the global conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    26. 26. 26 Characteristics of Social Media ๏ Two-way ๏ Many-to-many ๏ Informal ๏ Personal ๏ Interactive ๏ Open* *I’m going to fudge on this a bit. ๏ Continuous ๏ Collaborative 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    27. 27. connections 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    28. 28. Consumer Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    29. 29. 29 “there are inherent limits to our understanding and predicting the future at all levels of complexity” Ziauddin Sardar Chaos: A Graphic Guide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    30. 30. 30 Carton’s Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    31. 31. 31 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    32. 32. 32 Carton’s Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    33. 33. 33 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    34. 34. 34 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    35. 35. 35 Carton’s Law 3: Brands are Collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    36. 36. 36 “Chaos is a friend of mine.” Bob Dylan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    37. 37. 37 fries! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    38. 38. 38 Text Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
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