Now that the consumer is in control, now that we've made the shift from atoms to bits, now that computers are disappearing and we're all connected 24X7 everywhere we go, what's next? How has the world changed...and how will it change because of new technology? This presentation examines the 7 Trends that Are Changing Everything by looking at where we've been, where we are, and where we're going in the future.
UiPath Community: Communication Mining from Zero to Hero
The 7 Trends Changing Everything
1. 1
Brand/New/World
The 7 Trends That Are Changing Everything
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2. 2
August 15, 1971
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3. 3 A (somewhat incomplete) Timeline of Social Media
not to scale
USENET
1979 listserv Napster flickr
1986 1999 2004
pneumatic post
1865
SecondLife
2003
postal service
Persia, 550BC
The Palace
radio ARPANET Wikipedia
1994 twitter
1891 1969 2001
The WELL Facebook 2006
1985 Friendster 2003
2002
@ MySpace YouTube
email
Third Voice 2003 2005
1966 BBS IRC 1999
1978 1988
telephone
del.icio.us
~1890
2003
telegraph
France, 1792 MUD1
Blogger
1978
1999
CompuServe MoveOn
1969 1998 digg
epinions 2004
1999
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4. 4
#1
The Consumer is in control
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5. 5
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
6. Power to the people…
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
7. 7
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8. 8
#2
Atoms -> Bits
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9. Divide?
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10. 10
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11. 11
#3
My Time -> Realtime
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12. 12
“Mommy, why can’t I pause the TV?”
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13. 13
#4
Centralization is dead
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14. 14
Viral Transmission
Virus
Virus Host Virus
Virus
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15. 15
TB Transmission
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16. 16
High School Dating
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17. 17
Graph of The Internet
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18. 18
#5
The future is always on
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19. * 63% of 18-27 year olds text message
* 31% of 28-39 year olds text message
* 18% of 40-49 year olds text message
source: pew internet & american life project
50% of 10-18
year olds have
their own
mobile phone
Source:GfK NOP Technology
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20. 20
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
21. 21
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
22. 22
#6
Death to the desktop
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23. 23
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
24. 24
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
25. 25
#7
Welcome to the global conversation
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26. 26
Characteristics of Social Media
๏ Two-way
๏ Many-to-many
๏ Informal
๏ Personal
๏ Interactive
๏ Open*
*I’m going to fudge on this a bit.
๏ Continuous
๏ Collaborative 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
27. connections
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28. Consumer
Broadcast
Media
Telemarketing
Mobile
Web Social
Media
Email
Direct
Print
Mail
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29. 29
“there are inherent limits to our understanding and
predicting the future at all levels of complexity”
Ziauddin Sardar Chaos: A Graphic Guide
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30. 30
Carton’s Law:
What Works Best Online is What Can Only Work Online
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31. 31
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
32. 32
Carton’s Law 2:
Technology Changes Quickly, People Change Slowly
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33. 33
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
34. 34
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
35. 35
Carton’s Law 3:
Brands are Collaborations
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36. 36
“Chaos is a friend of mine.” Bob Dylan
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37. 37
fries!
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38. 38
Text
Let’s Talk!
sean.carton@idfive.com
225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com