The 7 Trends Changing Everything
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Now that the consumer is in control, now that we've made the shift from atoms to bits, now that computers are disappearing and we're all connected 24X7 everywhere we go, what's next? How has the world changed...and how will it change because of new technology? This presentation examines the 7 Trends that Are Changing Everything by looking at where we've been, where we are, and where we're going in the future.
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The 7 Trends Changing Everything
- 1. 1 Brand/New/World The 7 Trends That Are Changing Everything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 2. 2 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 3. 3 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 4. 4 #1 The Consumer is in control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 5. 5 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 6. Power to the people… 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 7. 7 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 8. 8 #2 Atoms -> Bits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 9. Divide? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 10. 10 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 11. 11 #3 My Time -> Realtime 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 12. 12 “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 13. 13 #4 Centralization is dead 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 14. 14 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 15. 15 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 16. 16 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 17. 17 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 18. 18 #5 The future is always on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 19. * 63% of 18-27 year olds text message * 31% of 28-39 year olds text message * 18% of 40-49 year olds text message source: pew internet & american life project 50% of 10-18 year olds have their own mobile phone Source:GfK NOP Technology 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 20. 20 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 21. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 22. 22 #6 Death to the desktop 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 23. 23 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 24. 24 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 25. 25 #7 Welcome to the global conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 26. 26 Characteristics of Social Media ๏ Two-way ๏ Many-to-many ๏ Informal ๏ Personal ๏ Interactive ๏ Open* *I’m going to fudge on this a bit. ๏ Continuous ๏ Collaborative 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 27. connections 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 28. Consumer Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 29. 29 “there are inherent limits to our understanding and predicting the future at all levels of complexity” Ziauddin Sardar Chaos: A Graphic Guide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 30. 30 Carton’s Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 31. 31 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 32. 32 Carton’s Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 33. 33 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 34. 34 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 35. 35 Carton’s Law 3: Brands are Collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 36. 36 “Chaos is a friend of mine.” Bob Dylan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 37. 37 fries! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
- 38. 38 Text Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com