UB21 Presentation: Digital Beyond The Hype

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  • UB21 Presentation: Digital Beyond The Hype

    1. 1. 1 digital: beyond the hype10.04.2011
    2. 2. 2“The future is already here--it’s just not very evenly distributed.” William Gibson
    3. 3. 3 Gartner Group “Hype Cycle” http://3.bp.blogspot.com/_tWgSlpwB5zc/TSFCNyjoonI/AAAAAAAAC9A/ND5neOEMTnc/s1600/Hype%2Bcycle.jpg
    4. 4. 4
    5. 5. 5The Internet: nearly everyone, nearly everywhere
    6. 6. 6defining digitalcommunications, commerce, and culture 3.0
    7. 7. 7 connectingdisintermediating decoupling remixing processing
    8. 8. 8 connecting
    9. 9. 9Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    10. 10. 10 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    11. 11. 11 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    12. 12. 11 “mass media” Receiver a ta n or d r m atio info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    13. 13. 12 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    14. 14. 13 social media Participant or data n rm atio info Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    15. 15. 14Social Media:technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    16. 16. 15 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003postal servicePersia, 550BC The Palace Wikipedia radio ARPANET twitter 1994 2001 1891 1969 2006 The WELL Facebook 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    17. 17. oral 16 tradition printing telegraph radio TV Internet media reach backchannel disruptionaudience response reach 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com time
    18. 18. 17disintermediating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    19. 19. 18 p t c smith, 1483
    20. 20. 19 c c c p p t d c p c c factory worker, 1860 c
    21. 21. 20 c c c p t c c digital creator, 2010 c c
    22. 22. 21 $5,972 $3,497 $59,704 smith, 1483 factory worker, 1860 web designer, 2010 all salary numbers adjusted to 2010 dollars
    23. 23. 22 decoupling
    24. 24. 23
    25. 25. 24
    26. 26. 25 remixing
    27. 27. 26 miles davis, France, 1967
    28. 28. 27
    29. 29. 28
    30. 30. 29 this changes everything...
    31. 31. 30
    32. 32. 31
    33. 33. 31
    34. 34. 32 processing
    35. 35. 33 http://www.krcadinac.com/turing.html
    36. 36. 34
    37. 37. 35
    38. 38. 36
    39. 39. 37
    40. 40. 38
    41. 41. 39why now?changes in communication, commerce, and culture
    42. 42. 40source: http://www.bullcitymutterings.com/2009_11_01_archive.html
    43. 43. 41Total US Music Sales Source: http://money.cnn.com/2010/02/02/news/companies/napster_music_industry/
    44. 44. 42
    45. 45. 43Global e-Book Sales Figures http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures
    46. 46. 44 Advertising budget priorities shifting.... source: http://www.netx.com/blog/displayads/display-advertising/
    47. 47. 45 Advertising Spending Forecast
    48. 48. 46 Local advertising spending Local advertising spending shifting to digitalsource: http://theadzdr.com/2010/03/local-online-advertising/
    49. 49. 47 source: http://lifehacker.com/5482227/what-do-you-buy-online-vs-in- stores
    50. 50. 48 DRAFTdigital: impact
    51. 51. 49“Mommy, why can’t I pause the TV?” Ava, age 5
    52. 52. 50
    53. 53. 50
    54. 54. 1. Control is shifting51
    55. 55. 52
    56. 56. 53 http://www.newyorker.com/humor/issuecartoons/2011/05/16/cartoons_20110509#slide=1
    57. 57. 54
    58. 58. 55
    59. 59. 2. We’re moving from atoms to bits 56
    60. 60. 57
    61. 61. 58 However... “ For the 79% of Americans who are online, in addition to Americans ages 18-39, the internet ranks as a top source of information for most of the local subjects studied in the survey.”
    62. 62. 59 “The
old
model
of
journalism
involved
news
 organizations
taking
revenue
from
one
 social
transaction
—
the
selling
of
real
 estate,
cars
and
groceries
or
job
hunting,
for
 example,
—
and
using
it
to
monitor
civic
life
 —
covering
city
councils
and
zoning
 commissions
and
conducting
watchdog
 investigations.”
    63. 63. 3. We’re moving from real time to my time 60
    64. 64. 61
    65. 65. 4. We’re routing around 62hierarchies
    66. 66. 63
    67. 67. 64
    68. 68. 5. We’re always on, always connected 65
    69. 69. 66
    70. 70. 67 “Publicy
will
replace
privacy.
Privacy
will
appear
quaint,
like
wearing
gloves
and
 veils
in
church.”
—Stowe Boyd, social networks specialist, analyst, activist, blogger, futurist and researcher; president of Microsyntax.org, a non-profit and director of 301Works.org “Millennials
will
routinely
engage
in
ubiquitous
social
networking,
having
seen
 that
competitive
edge
it
brings
them
in
business
and
politics.
It
will
be
the
norm
 in
personal
relationships.
I
wish
I
could
keep
up
with
them.”
—Craig Newmark, founder and customer service representative, Craigslist, former software engineer and programmer at companies such as JustInTime Solutions, Bank of America and IBM “They
will
not
have
grown
out
of
being
ambient
broadcasters,
because
being
 ambient
broadcasters
will
have
become
the
norm
when
they
are
totally
in
 charge.”
—Jeff Branzburg, consultant with Teaching Matters, Inc. Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
    71. 71. 68
    72. 72. 69
    73. 73. 6. All media is now social70
    74. 74. 71
    75. 75. 72
    76. 76. 7. “Knowing” is now a group activity 73
    77. 77. 74
    78. 78. 75
    79. 79. 8. All jobs are now “digital” 76
    80. 80. 77 “The gross revenues of the third-party gaming services industry were approximately $3.0 billion in 2009, most of which was captured in the developing countries where these services were produced. In comparison, the global coffee market, on which many developing countries are highly dependent, was worth over $70 billion—but only $5.5 billion was captured by the developing countries that produced the coffee beans. This suggests that the virtual economy can have a significant impact on local economies despite its modest size.”
    81. 81. 78education nextteaching and learning in the digital age
    82. 82. 79 “In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day.” Source: How Much Information? 2009 Report on American Consumers. Bohn and Short, 2009
    83. 83. 80 “Students starting school this year may be part of the last generation for which ‘going to college’ means packing up, getting a dorm room, and listening to tenured professors, Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet.” A Virtual Revolution is Brewing for Colleges. Zephyr Teachout. September 13, 2009
    84. 84. 81 “While some may see at this the end of the great college era, it is, in reality, the beginning of an entirely new opportunity. Over the coming years we will be witnessing the grand transformation of colleges and universities.” Rethinking Colleges from the Ground Up. Thomas Frey. February 25th, 2011
    85. 85. 82
    86. 86. 83
    87. 87. 84
    88. 88. 85
    89. 89. 86
    90. 90. 87
    91. 91. 88 http://www.inside.iastate.edu/2004/1008/enrollment.shtml
    92. 92. 89 Source: National Association of Colleges and Employers Job Outlook 2011
    93. 93. 90 http://www.insideworkplacewellness.com/2011/03/ten-workplace-trends-that-are-impacting.html
    94. 94. 91 “It’s always been about the talent. And in the future, that will be even more critical as agencies will be staffed with a new breed of listeners, students of the human condition, data interpreters, and idea nurturers.” Lisa Donohue, CEO, Publicis Groupe’s Starcom USA (Advertising Age, “What the Media Agency of the Future Will Look Like,” September 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    95. 95. 92lifelongexperientialaccelerateddevelopmentalindividualnetworked
    96. 96. 93Approach to date* or or *with some exceptions
    97. 97. 94 Digital Analysts IP Computer Electronic Writers Designers Science Engineers Liberal Business Law Science Engineering Design Arts
    98. 98. 95 Technology enables people
    99. 99. 96 “You
aint
seen
nothing
yet.”
 —Fred Hapgood, technology author and consultant, moderator of the Nanosystems Interest Group at MIT in the 1990s, writes for Wired, Discover and other tech publications Quote Source: http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Future_of_Internet_%202010_social_relations.pdf
    100. 100. 97let’s talk!scarton@ubalt.edu

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