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FPRA: Cheap, Fast, and Out of Control

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Brand and reputation management in the age of social media.

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FPRA: Cheap, Fast, and Out of Control

  1. 1. 1 FPRA October 29, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  2. 2. 1 Cheap, Fast, and Out of Control Social Media, Recruitment, and Reputation Management FPRA October 29, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  3. 3. 2 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  4. 4. 3 The 7 big trends that are changing everything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  5. 5. 3 The 7 big trends that are changing everything ๏ The consumer is in control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  6. 6. 3 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  7. 7. 3 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  8. 8. 3 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  9. 9. 3 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  10. 10. 3 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on ๏ The end of the desktop 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  11. 11. 3 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on ๏ The end of the desktop ๏ Welcome to the global conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  12. 12. 4 “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  13. 13. 5 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  14. 14. 6 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  15. 15. Prospect Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  16. 16. 8 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  17. 17. 9 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  18. 18. connections 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  19. 19. 11 Social Media Explosion 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  20. 20. 12 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  21. 21. 13 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  22. 22. 14 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  23. 23. 15 source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/ 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  24. 24. 16 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  25. 25. 17 source: Annenberg School Digital Futures Report 2007 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  26. 26. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  27. 27. 19 How trends get made 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  28. 28. 20 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  29. 29. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  30. 30. 22 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  31. 31. 23 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  32. 32. 24 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  33. 33. 25 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  34. 34. 26 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  35. 35. 27 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  36. 36. 28 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  37. 37. 29 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  38. 38. 29 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  39. 39. 30 Where are they talking about you? (and what are they saying?) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  40. 40. 31 It’s not just Facebook/Myspace 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  41. 41. 32 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  42. 42. 33 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  43. 43. 34 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  44. 44. 35 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  45. 45. 36 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  46. 46. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  47. 47. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  48. 48. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  49. 49. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  50. 50. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  51. 51. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  52. 52. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  53. 53. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  54. 54. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  55. 55. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  56. 56. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  57. 57. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  58. 58. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  59. 59. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  60. 60. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  61. 61. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  62. 62. 37 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  63. 63. Critics 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  64. 64. 39 Out of control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  65. 65. 39 Out of control ๏ You can’t control this. Period. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  66. 66. 39 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  67. 67. 39 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  68. 68. 39 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  69. 69. 39 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention ๏ Don’t think “campaign,” think “play” (or, if you have to talk to your boss, call it “testing” or “experimenting”) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  70. 70. 40 Online Brand Management 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  71. 71. 41 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  72. 72. 41 Company brand Constituents 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  73. 73. 42 fries! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  74. 74. 43 Doing it right 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  75. 75. 44 (but recent research indicates only 15% of “viral” media passed on) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  76. 76. 45 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  77. 77. 46 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  78. 78. 47 Doing it wrong... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  79. 79. 48 ...then again... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  80. 80. 49 There’s nowhere to hide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  81. 81. 49 There’s nowhere to hide ๏ Memes travel...or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  82. 82. 49 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  83. 83. 49 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  84. 84. 49 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  85. 85. 49 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  86. 86. 49 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors ๏ BE HONEST 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  87. 87. 50 Reputation = Brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  88. 88. 51 Dealing With It 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  89. 89. 52 “there are inherent limits to our understanding and predicting the future at all levels of complexity” Ziauddin Sardar Chaos: A Graphic Guide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  90. 90. 53 Brand Management 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  91. 91. 53 Brand Management ๏ Plan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  92. 92. 53 Brand Management ๏ Plan ๏ Monitor 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  93. 93. 53 Brand Management ๏ Plan ๏ Monitor ๏ Evaluate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  94. 94. 53 Brand Management ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  95. 95. 53 Brand Management ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  96. 96. 54 Planning ๏ What’s our policy on engagement? ๏ Who is going to speak? ๏ What’s worthy of response? What’s not? ๏ Is it worth it to assign resources to this? ๏ Who makes the final decision? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  97. 97. 55 Reputation Tracking Resources ๏ www.trackur.com ๏ www.whostalkin.com ๏ search.twitter.com ๏ www.blogsearchengine.com ๏ www.rapleaf.com ๏ www.blogpulse.com ๏ blogsearch.google.com ๏ www.monitter.com ๏ www.boardreader.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  98. 98. 56 www.trackur.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  99. 99. 57 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  100. 100. 58 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  101. 101. 58 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  102. 102. 58 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  103. 103. 58 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  104. 104. 59 The Truth is Out There 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  105. 105. 60 Engage? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  106. 106. 61 5 Questions to Ask When Developing A Social Media Strategy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  107. 107. 61 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  108. 108. 61 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our overall marketing communications strategy? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  109. 109. 61 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our overall marketing communications strategy? 3.Who is going to maintain it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  110. 110. 61 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our overall marketing communications strategy? 3.Who is going to maintain it? 4. How are we going to pay for it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  111. 111. 61 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our overall marketing communications strategy? 3.Who is going to maintain it? 4. How are we going to pay for it? 5.What are we going to do less of? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  112. 112. 62 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  113. 113. 62 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  114. 114. 63 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

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