Nascumc 072610

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Sean Carton's presentation to the 2010 NASCUMC conference: "Cheap, Fast, and Out of Control."

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  • This is the day that the US went off the Gold Standard. It’s essentially the day that the world became an information economy, an economy based on data rather than stuff. All of a sudden money went from representing a physical-world commodity to representing what we said (and/or agreed) it represented. Everything that’s happening right now-- from the economy to the internet-- is a direct line on the vector of this change.



























































































































  • Nascumc 072610

    1. 1. 1 July 26, 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    2. 2. 1 Cheap, Fast, and Out of Control Social Media, Recruitment, and Reputation Management July 26, 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    3. 3. 2 “Monkey Business Illusion” video removed due to copyright restrictions To view the video, go to http://www.youtube.com/watch?v=IGQmdoK_ZfY 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    4. 4. 3 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    5. 5. 4 The 7 big trends that are changing everything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    6. 6. 4 The 7 big trends that are changing everything ๏ The consumer is in control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    7. 7. 4 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    8. 8. 4 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    9. 9. 4 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    10. 10. 4 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    11. 11. 4 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on ๏ The end of the desktop 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    12. 12. 4 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on ๏ The end of the desktop ๏ Welcome to the global conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    13. 13. 5 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    14. 14. 6 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    15. 15. 7 “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    16. 16. Prospect Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    17. 17. 9 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    18. 18. 10 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    19. 19. connections 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    20. 20. 12 What is “social media” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    21. 21. 13 Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    22. 22. 14 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    23. 23. 15 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    24. 24. 15 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    25. 25. 16 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    26. 26. 17 social media Participant or data n atio in form Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    27. 27. 18 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    28. 28. 19 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    29. 29. 20 Social Media, Recruitment, & Communication 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    30. 30. 21 Social Media Matters: 50% of Forbes college rankings based on social media sources. the staff at CCAP gathered data from a variety of sources. They based 25% of the rankings on 4 million student evaluations of courses and instructors, as recorded on the Web site RateMyProfessors.com. Another 25% is based on post-graduate success, equally determined by enrollment-adjusted entries in Who's Who in America, and by a new metric, the average salaries of graduates reported by Payscale.com. source: Roger Casey, Provost Rollins College 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    31. 31. 22 Secret Shoppers ๏ application first contact: 25% of private colleges, 34.5% of public colleges ๏ 76% college bound seniors use facebook ๏ 81% use social media for “official” and unofficial info on colleges ๏ 24% took a school “off the list” because of web site Source: Noel-Levitz “2010 E-Recruiting Practice and Trends” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    32. 32. 23 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    33. 33. 24 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    34. 34. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    35. 35. 26 source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/ 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    36. 36. Figure 1: Percent attending one of the following they first heard about on a social networkin An event sponsored by a college you're interested in 7% An event related to college admission 9% A political event 13% A study group or study session 18% A sporting event 31% A concert/musical event 40% A party or other social gathering 56% 0% 9% 19% 28% 37% 47% 56% source: studentPOLL/College Board Survey 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    37. 37. source: studentPOLL/College Board Survey 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    38. 38. 29 source: Annenberg School Digital Futures Report 2007 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    39. 39. 30 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    40. 40. 30 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    41. 41. 31 Multi-channel communicators Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    42. 42. 32 HOWEVER... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    43. 43. 33 Ages of Mobile Social Media Users 13-17 : 7% 18-24 : 16% 25-34 : 34% 35-54 : 36% 55-64 : 5% 65+ : 2% source: Nielsen, December 2009 Facebook: It’s not “the kids” •400 Million Active Users •50% over 35 •26.8 under 24 •Older users stay longer source: New York Times, March 2010 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    44. 44. 34 How memes get made 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    45. 45. 35 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    46. 46. 36 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    47. 47. 37 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    48. 48. 38 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    49. 49. 39 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    50. 50. 40 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    51. 51. 41 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    52. 52. 42 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    53. 53. 43 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    54. 54. 44 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    55. 55. 45 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    56. 56. 45 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    57. 57. 46 Where are they talking about you? (and what are they saying?) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    58. 58. 47 It’s not just Facebook/Myspace 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    59. 59. 48 it ain’t silly...it matters (and it has an impact) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    60. 60. 49 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    61. 61. 49 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    62. 62. 49 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    63. 63. 50 Comments 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    64. 64. 51 Ratings 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    65. 65. Flickr 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    66. 66. 53 Out of control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    67. 67. 53 Out of control ๏ You can’t control this. Period. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    68. 68. 53 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    69. 69. 53 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    70. 70. 53 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    71. 71. 53 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention ๏ Stop thinking linearly: think “play” (or, if you have to talk to your boss, call it “testing” or “experimenting”) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    72. 72. 54 Online Brand Management 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    73. 73. 55 fries! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    74. 74. 56 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    75. 75. 56 Institution brand Constituents 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    76. 76. 57 Doing it right 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    77. 77. 58 (but recent research indicates only 15% of “viral” media passed on) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    78. 78. 59 Doing it wrong... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    79. 79. 60 ...then again... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    80. 80. 61 There’s nowhere to hide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    81. 81. 61 There’s nowhere to hide ๏ Memes travel...or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    82. 82. 61 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    83. 83. 61 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    84. 84. 61 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    85. 85. 61 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    86. 86. 61 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors ๏ BE HONEST 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    87. 87. 62 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    88. 88. 63 Reputation = Brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    89. 89. 64 The brand doesn’t make the institution, the institution makes the brand. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    90. 90. 65 The Communications Ecosystem 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    91. 91. 66 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    92. 92. 67 Carton’s Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    93. 93. 68 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    94. 94. 69 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    95. 95. 70 Carton’s Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    96. 96. 71 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    97. 97. 72 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    98. 98. 73 Carton’s Law 3: Brands are collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    99. 99. 74 Carton’s Law 4: People Don’t Interact With “Technology”, People Interact With People 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    100. 100. 75 Dealing With It 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    101. 101. 76 Managing the Conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    102. 102. 76 Managing the Conversation ๏ Plan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    103. 103. 76 Managing the Conversation ๏ Plan ๏ Monitor 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    104. 104. 76 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    105. 105. 76 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    106. 106. 76 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    107. 107. 77 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    108. 108. 78 5 Questions to Ask When Developing A Social Media Strategy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    109. 109. 78 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    110. 110. 78 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    111. 111. 78 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    112. 112. 78 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    113. 113. 78 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 5.What are we going to do less of? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    114. 114. 79 Reputation Tracking Resources ๏ www.trackur.com ๏ www.whostalkin.com ๏ search.twitter.com ๏ www.blogsearchengine.com ๏ www.rapleaf.com ๏ www.blogpulse.com ๏ blogsearch.google.com ๏ www.monitter.com ๏ www.boardreader.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    115. 115. 80 Source: Paul Adams http://www.slideshare.net/padday 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    116. 116. 81 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    117. 117. 81 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    118. 118. 81 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    119. 119. 81 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    120. 120. 82 Lessons of Generation TXT 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    121. 121. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    122. 122. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    123. 123. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    124. 124. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    125. 125. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    126. 126. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    127. 127. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    128. 128. 82 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. ๏ Think individuals, not audiences 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    129. 129. 83 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    130. 130. 83 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    131. 131. 84 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

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