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CIC CAO Conference Presentation

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Sean Carton (idfive) and Roger Casey's (Rollins College) presentation from the 2009 Chief Academic Officer's Institute.

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CIC CAO Conference Presentation

  1. 1. 1 CIC Institute for Chief Academic Officers November 10, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  2. 2. 1 Cheap, Fast, and Out of Control Social Media, Recruitment, and Reputation Management CIC Institute for Chief Academic Officers November 10, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  3. 3. 2 Joining the Conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  4. 4. 3 Let’s talk about Louise... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  5. 5. 4 09-28-2009, 12:35 PM #47 Northstarmom Got a quick reply from the provost that although Rollins' health center isn't open on weekends, the students' health Senior Member insurance covers visits to the Urgent Care Clinic that's right outside the campus. Also learned that the administration has posted flyers around campus including under students' doors telling students what to do if they Join Date: Aug 2004 have H1N1 symptoms. Posts: 14,940 Will be following up about this with S, who for various reasons -- including mentoring freshmen and having roommates who have been peer counselors-- should be well aware of the options for handing illnesses. I guess even the most mature and thoughtful students can lack knowledge/sense when it comes to being sick. Reply www.collegeconfidential.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  6. 6. 4 09-28-2009, 12:35 PM #47 Northstarmom Got a quick reply from the provost that although Rollins' health center isn't open on weekends, the students' health Senior Member insurance covers visits to the Urgent Care Clinic that's right outside the campus. Also learned that the administration has posted flyers around campus including under students' doors telling students what to do if they Join Date: Aug 2004 have H1N1 symptoms. Posts: 14,940 Will be following up about this with S, who for various reasons -- including mentoring freshmen and having roommates who have been peer counselors-- should be well aware of the options for handing illnesses. I guess even the most mature and thoughtful students can lack knowledge/sense when it comes to being sick. Reply www.collegeconfidential.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  7. 7. 5 Cat patrols Facebook... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  8. 8. 6 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  9. 9. 7 Sean Carton, idfive 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  10. 10. 8 August 15, 1971 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  11. 11. 9 The 7 big trends that are changing everything ๏ The consumer is in control ๏ The move from atoms to bits ๏ Moving from real time to MY time ๏ The end of centralization ๏ The future is always on ๏ The end of the desktop ๏ Welcome to the global conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  12. 12. 10 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  13. 13. 11 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  14. 14. 12 “Mommy, why can’t I pause the TV?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  15. 15. Prospect Broadcast Media Telemarketing Mobile Web Social Media Email Direct Print Mail 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  16. 16. 14 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  17. 17. 15 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  18. 18. connections 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  19. 19. 17 Welcome to the Now World Order 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  20. 20. 18 What is “social media” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  21. 21. 19 Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  22. 22. 20 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  23. 23. 21 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  24. 24. 21 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  25. 25. 22 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  26. 26. 23 social media Participant or data n atio in form Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  27. 27. 24 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  28. 28. 25 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  29. 29. 26 Social Media, Recruitment, & Communication 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  30. 30. 27 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  31. 31. 28 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  32. 32. 29 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  33. 33. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  34. 34. 31 source: http://belanger.wordpress.com/2007/06/28/the-ebb-and-flow-of-social-networking/ 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  35. 35. study of social studentPOLL media and college choice  Joint study with studentPOLL and CollegeBoard.  Online survey administered to senior registrants for the SAT  Email invitation in third week of October to a random sample sample of about 34,000 registrants  960 surveys completed  Findings weighted to represent socioeconomic, racial, income of registrant population 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  36. 36. Demographics of sample Gender  Male 44.5%  Female 55.5 Race  Asian/Indian 10.2%  African American 12.3%  Hispanic/Latino 15.2%  Caucasian/Middle Eastern 55.7%  Other/No Answer 6.5% Income  < $50,000 19.8%  50,000 - < 100,000 22.5%  >= 100,000 21.3%  DK/NA/REF 36.3% 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  37. 37. Use of SNS nearly universal  Nine out of every ten college-bound students visits social networking sites  African Americans are more likely (97%) than Hispanics (86%) or Whites (88%) to visit SNS  84 percent have a personal page or profile on a social networking site  African Americans are more likely (93%) than whites (84%) to have SNS profile page  Lack of time (46 percent) and parental veto (28 percent) chief obstacle to those without profiles on sites 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  38. 38. Facebook and MySpace dominate SNS world  Facebook and MySpace are by far the most used sites.  79 percent have profile on Facebook, 69 percent on MySpace  Profiles lower than 10 percent on all other sites  Asians (87%), Whites (86%) and African Americans (73%) are more likely to have a Facebook page than are Hispanics (55%). Hispanics (88%) are more likely than Asians (60%) or Whites (65%) to have a MySpace page.  Facebook the most often visited site (60 percent) with MySpace far behind (38 percent)  Asians (69%) and Whites (also 69%) were more likely than African Americans (46%) and Hispanics (31%) to visit Facebook. Hispanics (68%) and African Americans (52%) are more likely than Asians (24%) or Whites (29%) to visit MySpace. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  39. 39. Figure 1: Percent attending one of the following they first heard about on a social networkin An event sponsored by a college you're interested in 7% An event related to college admission 9% A political event 13% A study group or study session 18% A sporting event 31% A concert/musical event 40% A party or other social gathering 56% 0% 9% 19% 28% 37% 47% 56% 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  40. 40. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  41. 41. 38 source: Annenberg School Digital Futures Report 2007 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  42. 42. 39 Teens and social networking 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  43. 43. 40 Teens and Communication 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  44. 44. 41 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  45. 45. 41 The point: ๏ They’re connected all the time ๏ They like to talk ๏ News spreads faster than ever ๏ They consume and create 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  46. 46. 42 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  47. 47. 43 How memes get made 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  48. 48. 44 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  49. 49. 45 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  50. 50. 46 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  51. 51. 47 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  52. 52. 48 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  53. 53. 49 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  54. 54. 50 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  55. 55. 51 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  56. 56. 52 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  57. 57. 53 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  58. 58. 53 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  59. 59. 54 Where are they talking about you? (and what are they saying?) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  60. 60. 55 It’s not just Facebook/Myspace 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  61. 61. 56 it ain’t silly...it matters 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  62. 62. Forbes magazine explaining the scientific methodology for their college rankings survey: the staff at CCAP gathered data from a variety of sources. They based 25% of the rankings on 4 million student evaluations of courses and instructors, as recorded on the Web site RateMyProfessors.com. Another 25% is based on post- graduate success, equally determined by enrollment-adjusted entries in Who's Who in America, and by a new metric, the average salaries of graduates reported by Payscale.com. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  63. 63. 58 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  64. 64. 58 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  65. 65. 58 Video “University of Arizona Pool Party” “Cornell Drunk” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  66. 66. 59 Comments 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  67. 67. 60 Ratings 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  68. 68. Flickr 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  69. 69. 62 Out of control 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  70. 70. 62 Out of control ๏ You can’t control this. Period. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  71. 71. 62 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  72. 72. 62 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  73. 73. 62 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  74. 74. 62 Out of control ๏ You can’t control this. Period. Get over it. ๏ It’s about what you say about yourself and what they say about you. ๏ Cognitive Dissonance is bad...unless you’re doing it on purpose. ๏ The good news/bad news: more media = less attention ๏ Stop thinking linearly: think “play” (or, if you have to talk to your boss, call it “testing” or “experimenting”) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  75. 75. 63 Online Brand Management 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  76. 76. 64 fries! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  77. 77. 65 brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  78. 78. 65 Institution brand Constituents 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  79. 79. 66 Doing it right 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  80. 80. 67 (but recent research indicates only 15% of “viral” media passed on) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  81. 81. 68 Doing it wrong... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  82. 82. 69 ...then again... 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  83. 83. 70 There’s nowhere to hide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  84. 84. 70 There’s nowhere to hide ๏ Memes travel...or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  85. 85. 70 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  86. 86. 70 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  87. 87. 70 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  88. 88. 70 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  89. 89. 70 There’s nowhere to hide ๏ Memes travel...or not ๏ Honesty will out ๏ Your brand is your experience....like it or not ๏ Forget about “crafting” anything ๏ Embrace your detractors ๏ BE HONEST 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  90. 90. 71 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  91. 91. 72 Reputation = Brand 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  92. 92. 73 The brand doesn’t make the institution, the institution makes the brand. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  93. 93. 74 The Communications Ecosystem 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  94. 94. 75 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  95. 95. 76 Carton’s Law: What Works Best Online is What Can Only Work Online 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  96. 96. 77 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  97. 97. 78 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  98. 98. 79 Carton’s Law 2: Technology Changes Quickly, People Change Slowly 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  99. 99. 80 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  100. 100. 81 Carton’s Law 3: Brands are collaborations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  101. 101. 82 Dealing With It 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  102. 102. 83 Managing the Conversation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  103. 103. 83 Managing the Conversation ๏ Plan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  104. 104. 83 Managing the Conversation ๏ Plan ๏ Monitor 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  105. 105. 83 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  106. 106. 83 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  107. 107. 83 Managing the Conversation ๏ Plan ๏ Monitor ๏ Evaluate ๏ Engage 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  108. 108. 84 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  109. 109. 85 5 Questions to Ask When Developing A Social Media Strategy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  110. 110. 85 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  111. 111. 85 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  112. 112. 85 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  113. 113. 85 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  114. 114. 85 5 Questions to Ask When Developing A Social Media Strategy 1.Why are we doing this? 2.How does it fit into our institutional mission and strategic plans? 3.Who is going to maintain it? 4. How are we going to pay for it? 5.What are we going to do less of? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  115. 115. 86 Reputation Tracking Resources ๏ www.trackur.com ๏ www.whostalkin.com ๏ search.twitter.com ๏ www.blogsearchengine.com ๏ www.rapleaf.com ๏ www.blogpulse.com ๏ blogsearch.google.com ๏ www.monitter.com ๏ www.boardreader.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  116. 116. 87 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  117. 117. 87 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  118. 118. 87 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  119. 119. 87 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  120. 120. 88 The Truth is Out There 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  121. 121. 89 Engage? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  122. 122. 90 Lessons of Generation TXT 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  123. 123. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  124. 124. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  125. 125. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  126. 126. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  127. 127. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  128. 128. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  129. 129. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  130. 130. 90 Lessons of Generation TXT ๏ Things have changed. Drastically. ๏ New technology, new mindset. ๏ Show, don’t tell. ๏ More information is better...they’re going to find it out anyway. ๏ Accountability is a must. ๏ Authenticity is a given. “Three Under a Tree” ain’t gonna work anymore. ๏ It’s about the experience. ๏ Think individuals, not audiences 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  131. 131. 91 The Now Generation 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  132. 132. 92 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  133. 133. 92 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
  134. 134. 93 Let’s Talk! sean.carton@idfive.com rcasey@rollins.edu 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

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