1. “Why do I even care?”
designing for the skeptical user & for your
community growth
Pete Simon
Sears Holdings

3. ( Zeta Homepage )

4. ( homepage overlay )

6. ( homepage overlay )

7. ( path blocked pic)

8. “ Why do I care? ”

9. Our goals
Sell stuff
Help customers with their goals
Increase traffic
Increase sign-ups
Build brand advocacy
Increase positive indicators
Provide a usable experience
Be consistent with our brand
Their goals
Find stuff
Buy stuff

11. “The unexamined life is not worth living”

12. ( hmmmm )

14. ( kids in a class raising hands )

15. ( new banner on zeta homepage )

17. ( peep exposure on search page )

18. 1. Know the goals
2. Effectively communicate your value
3. Make it easy to join

19. “Why do I care?”

20. Questions?
Pete Simon
pete.simon@searshc.com
@pete_simon