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Ford @ BlogWorld Expo

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Scott Monty
Scott Monty

Ford is at BlogWorld Expo in 2010 and we're showing the all-new 2012 Ford Focus, as well as giving people a chance to win $100,000 and 10 Ford Focuses to give away to people who help them win Focus Rally America. Casting calls are open for this interactive show from Ford and the creators of The Amazing Race. See where and how you can participate at http://www.focusrally.com

BusinessSportsAutomotive
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Ford @ BlogWorld Expo 2010
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Focus Rally: America How It Works Six teams rally across America in the new Focus over the course of 5 weeks At the end of each stage a challenge will await them #2) Follow Become fans & followers of Rally teams & comment on activities #3) Participate Actively play-along in challenges, supporting your favorite team Content is shared through the web and broadcast #1) Watch View on Hulu, TV integrations & syndicated channels Consumers engage with content in 3 ways Using the Focus and its features, teams complete each stage of the rally for time and accumulated points
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Ford @ BlogWorld Expo

  • 1. Ford @ BlogWorld Expo 2010
  • 2. Fiesta Movement 6.2 million views 750,000 views 40 million impressions 132,000 handraisers 83% new to Ford 30% under 25
  • 3.  
  • 5.  
  • 6.  
  • 7.  
  • 8.
  • 9. Brian McClary Digital Marketing Ford Motor Company
  • 10.
  • 11.  
  • 13.
  • 14. Jeff Eggen Brand & Content Alliances Ford Motor Company
  • 15.  
  • 16. Focus Rally: America How It Works Six teams rally across America in the new Focus over the course of 5 weeks At the end of each stage a challenge will await them #2) Follow Become fans & followers of Rally teams & comment on activities #3) Participate Actively play-along in challenges, supporting your favorite team Content is shared through the web and broadcast #1) Watch View on Hulu, TV integrations & syndicated channels Consumers engage with content in 3 ways Using the Focus and its features, teams complete each stage of the rally for time and accumulated points
  • 17. TV Programming Mobile Social/UGC Interactive TV Content Sites Distributed Engagement Channel – Content Aggregation Shared Content Platform across all distribution channels Focus Rally: America Focus Rally: America Content Distribution
  • 18.  
  • 19.  

Editor's Notes

  1. The all-new Ford Focus http://facebook.com/FordFocus
  2. Success seen from the Fiesta Movement http://chapter1.fiestamovement.com
  3. Some examples of Ford’s social media presence
  4. The reveal of the 2011 Ford Explorer on http://facebook.com/FordExplorer
  5. In addition to the public, the industry pundits took notice.
  6. Better impact than a Super Bowl ad.
  7. The all-new Ford Focus http://facebook.com/FordFocus
  8. http://facebook.com/FordFocus
  9. http://www.focusrally.com Apply online or participate in casting calls in: New York City, Houston, Austin, Tampa, Boston, Orlando, Devner, Seattle, Chicago