Green Marketing: 5 Ingredients to Creating Buzz Online

Green Marketing: Creating Buzz Online Daniel Schutzsmith Digital Strategist @schutzsmith

School of VISUAL ARTS

What Made Me Get Into This?

Monday August 29, 2005

The New Economy

People Planet Proﬁt

Buzz Marketing Ingredients A few key ingredients that must be present for a web campaign to be truly successful in achieving its goals.

Ground Breaking. It has not been done before. We’re not reinventing the wheel, we’re making an entirely diﬀerent type of way to travel. Put ideas together in new ways.

http://www.ﬂickr.com/photos/chumpboy/

Cool. It has to be something that pop culture can latch on to. It’s gotta be cool to be seen with it. The campaign must be so hot agencies want to steal it.

Spread Correctly. Choose the right online spaces, media buys, and techniques to use and keep the campaign’s message consistent in tone and frequency.

YOUR BRAND

Believable. People don’t want to be sold or lied to, but if you make something they can believe in, they’ll buy it, donate, love it, and live it. We all want to believe.

Simple. Keep it simple and ensure the message has the ability to grow. The bigger the message gets, the harder it is for people to pay attention. KISS :)

Most Importantly... HAVE FUN!

Thank You! Questions, Ideas, and Comments: Daniel Schutzsmith Digital Strategist daniel@schutzsmith.com http://daniel.schutzsmith.com twitter: @schutzsmith

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Green Marketing: 5 Ingredients to Creating Buzz Online

by Daniel Schutzsmith on Dec 05, 2009

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