Green Marketing: 5 Ingredients to Creating Buzz Online

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What makes an online campaign successful? How can a green business, social movement, or good cause gain support and participation in a media saturated world? Here are 5 ingredients to online marketing that I have seen are necessary to make a campaign a true success.

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Green Marketing: 5 Ingredients to Creating Buzz Online

  1. 1. Green Marketing: Creating Buzz Online Daniel Schutzsmith Digital Strategist @schutzsmith
  2. 2. School of VISUAL ARTS
  3. 3. What Made Me Get Into This?
  4. 4. Monday August 29, 2005
  5. 5. The New Economy
  6. 6. People Planet Profit
  7. 7. Buzz Marketing Ingredients A few key ingredients that must be present for a web campaign to be truly successful in achieving its goals.
  8. 8. Ground Breaking. It has not been done before. We’re not reinventing the wheel, we’re making an entirely different type of way to travel. Put ideas together in new ways.
  9. 9. http://www.flickr.com/photos/chumpboy/
  10. 10. http://www.flickr.com/photos/chumpboy/
  11. 11. Cool. It has to be something that pop culture can latch on to. It’s gotta be cool to be seen with it. The campaign must be so hot agencies want to steal it.
  12. 12. http://www.flickr.com/photos/chumpboy/
  13. 13. Spread Correctly. Choose the right online spaces, media buys, and techniques to use and keep the campaign’s message consistent in tone and frequency.
  14. 14. YOUR BRAND
  15. 15. http://www.flickr.com/photos/chumpboy/
  16. 16. http://www.flickr.com/photos/chumpboy/
  17. 17. http://www.flickr.com/photos/chumpboy/
  18. 18. http://www.flickr.com/photos/chumpboy/
  19. 19. http://www.flickr.com/photos/chumpboy/
  20. 20. http://www.flickr.com/photos/chumpboy/
  21. 21. http://www.flickr.com/photos/chumpboy/
  22. 22. http://www.flickr.com/photos/chumpboy/
  23. 23. http://www.flickr.com/photos/chumpboy/
  24. 24. http://www.flickr.com/photos/chumpboy/
  25. 25. http://www.flickr.com/photos/chumpboy/
  26. 26. Believable. People don’t want to be sold or lied to, but if you make something they can believe in, they’ll buy it, donate, love it, and live it. We all want to believe.
  27. 27. http://www.flickr.com/photos/chumpboy/
  28. 28. http://www.flickr.com/photos/chumpboy/
  29. 29. Simple. Keep it simple and ensure the message has the ability to grow. The bigger the message gets, the harder it is for people to pay attention. KISS :)
  30. 30. http://www.flickr.com/photos/chumpboy/
  31. 31. Most Importantly... HAVE FUN!
  32. 32. Thank You! Questions, Ideas, and Comments: Daniel Schutzsmith Digital Strategist daniel@schutzsmith.com http://daniel.schutzsmith.com twitter: @schutzsmith

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