7 Do S And Dont S Of Green Marketing

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My slideshow on do's and dont's in Green marketing for the Pecha Kucha night in Brussels, 20th of Marsh 2009.

Published in: Business, Technology

7 Do S And Dont S Of Green Marketing

  1. 1. 7 do’s and dont’s for Green Marketing www.trinity‐planning.be

  2. 2. Ecology Equity Economy
  3. 3. Green Marke)ng is not about making  sustainable things look special, it is about  making them look normal 
  4. 4. Cut
out
and
keep
 1. The
sin
of
sugges7ve
pictures
 2. The
sin
of
the
hidden
trade
off
 3. The
sin
of
no
proof
 4. The
sin
of
vagueness
 5. The
sin
of
irrelevance
 6. The
sin
of
lesser
of
two
evils
 7. The
sin
of
fibbing

  5. 5. Cut
out
and
keep
 1. The
sin
of
sugges7ve
pictures
 2. The
sin
of
the
hidden
trade
off
 3. The
sin
of
no
proof
 4. The
sin
of
vagueness
 5. The
sin
of
irrelevance
 6. The
sin
of
lesser
of
two
evils
 7. The
sin
of
fibbing

  6. 6. Green Marke)ng is about connec)ng  Green Marke)ng is about connec)ng a cultural  the sustainable innova)on to a cultural  innova)on to the sustainable innova)on  innova)on 
  7. 7. #1  Show product performance 
  8. 8. #2  Show credible facts 
  9. 9. #3  Educate 
  10. 10. #4  Enable the right story 
  11. 11. #5  Embrace point of sales 
  12. 12. #6  Break rou)nes 
  13. 13. #7  Connect the right dots 
  14. 14. Thanks
for
your
aDen7on!
 www.trinity‐planning.be


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