More Related Content Similar to Digital Analytics @ UAlberta (20) More from Tim Schneider (6) Digital Analytics @ UAlberta1. Digital Analytics at UAlberta
University of Alberta Campus Computing Symposium
May 9, 2013
Tim Schneider
Digital Analytics Manager
University Digital Strategy
4. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
5. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
10. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
11. Start Page Unique Pageviews Pageviews Unique Searches Search %
www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%
www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%
www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%
www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%
www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%
www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%
www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%
www.why.ualberta.ca 15,894 20,510 688 4.33%
www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%
www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%
www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%
May 1 - July 25, 2012
Searches starting from page
12. Start Page Unique Pageviews Pageviews Unique Searches Search %
www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%
www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%
www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%
www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%
www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%
www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%
www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%
www.why.ualberta.ca 15,894 20,510 688 4.33%
www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%
www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%
www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%
May 1 - July 25, 2012
Searches starting from page
15. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
20. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
21. Page Pageviews Unique Pageviews
Total Unique
Searches
Search Pct Starts
news.ualberta.ca/ 5,619 4,270 295 6.91%
students.ualberta.ca/ 8,624 6,883 465 6.76%
facultystaff.ualberta.ca/ 16,361 12,389 691 5.58%
events.ualberta.ca/ 2,633 1,915 88 4.6%
why.ualberta.ca/ 6,367 4,764 203 4.26%
campuslife.ualberta.ca/ 15,043 11,095 407 3.67%
faculties.ualberta.ca/ 134,469 95,119 3,018 3.17%
prospective.ualberta.ca/ 9,994 7,868 224 2.85%
April, 2013
12%
8.5%
22. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
23. “This year however, we have been required to
follow up via phone (which is a big drain on
resources) as many of our students can't find
where their email is. In the conversations
with them I had to walk them through going to
the ualberta.ca homepage then clicking on '
apps@ualberta.ca' to find their email
account.”
July, 2012
24. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
28. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
30. Collect DataCollect DataCollect DataCollect Data
Analyze Data / ReportAnalyze Data / ReportAnalyze Data / ReportAnalyze Data / Report
Find an issueFind an issueFind an issueFind an issue
Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight
Recommend SolutionRecommend SolutionRecommend SolutionRecommend Solution
FeedbackFeedbackFeedbackFeedback Improve “?”Improve “?”Improve “?”Improve “?”
Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics
40. The Big 3
• Apply - student
• Apply - careers
• Give