voci.us<br />building communities around news<br />
Team Members<br /><ul><li>Dan Berenholtz
Venkat Dinavahi
Evelyn Larrubia
Thomas Kong</li></li></ul><li>Initial Idea<br /><ul><li>Centralized online platform to discuss news events
Smart, informed audience
Use social media identity
Comment on any story
News media as key partners</li></li></ul><li>Business Model Canvas # 1<br />Users<br />-Providing central place for indivi...
What We Did<br /><ul><li>Surveyed users
Interviewed users
Talked to six large newspapers and chains
Executives
Editors
Legal Staff
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Vocius E245 final presentation

  1. 1. voci.us<br />building communities around news<br />
  2. 2. Team Members<br /><ul><li>Dan Berenholtz
  3. 3. Venkat Dinavahi
  4. 4. Evelyn Larrubia
  5. 5. Thomas Kong</li></li></ul><li>Initial Idea<br /><ul><li>Centralized online platform to discuss news events
  6. 6. Smart, informed audience
  7. 7. Use social media identity
  8. 8. Comment on any story
  9. 9. News media as key partners</li></li></ul><li>Business Model Canvas # 1<br />Users<br />-Providing central place for individuals to connect with other readers about news stories<br />News Partners<br />-Taking away burden of policing comments<br />-Enabling communication among their readers<br />-Driving traffic<br />Advertisers<br />-Financial <br />News Sites<br />-Talking to Users and Large News Sites<br />-Finding AI developer<br />-Drafting Mockups<br />-Developing Site<br />Co-creation<br />-Multi-sided platform<br />-The web<br />-Social Networks<br />-News Sites<br />-Partnerships w/ News Sites<br />-Large user base<br />-Human Resources<br />-CPM Ad revenue<br />-Fixed Costs<br />-Variable Costs<br />
  10. 10. What We Did<br /><ul><li>Surveyed users
  11. 11. Interviewed users
  12. 12. Talked to six large newspapers and chains
  13. 13. Executives
  14. 14. Editors
  15. 15. Legal Staff
  16. 16. Started drawing mockups and building the site
  17. 17. What is the MVP?
  18. 18. Drupal vs. Ning. Vs. Wordpress</li></li></ul><li>What We Found<br />News consumers<br /><ul><li>Want to engage in dialogue
  19. 19. Lack of civility prevents engagement
  20. 20. Want real identities</li></ul>Large news sites<br /><ul><li>Fed up with trash talk
  21. 21. Hesitant to drive traffic off their sites
  22. 22. Not legally responsible for readers’ posts
  23. 23. Slow to change</li></li></ul><li>
  24. 24. Business Model Canvas # 2<br />Users<br />-Engaging in high-level conversations about news articles with like-minded individuals and friends<br />-Bookmarking articles<br />News Partners<br />-Demographic data<br />-More eyeballs due to viral elements<br />-Shared ad revenue<br />Advertisers<br />-Reaching educated, high-income individuals<br />-Developing site<br />-Talking to small News sites<br />-Testing viral features<br />-Talking to users<br />-News Sites<br />(waiting on Stanford Review’s decision)<br />-Co-creation<br />-Multi-sided platform<br />-The web<br />-Social Networks<br />-Potentially News Sites<br />-Email<br />-Peer-to-peer invitations<br />-Large user base<br />-Human Resources<br />-Potentially news partnerships<br />-CPM Ad revenue<br />-Web site programming, design, and maintenance; <br />salaries related to business activities and site monitoring<br />
  25. 25. What We Did<br /><ul><li>Talked to smaller news sites
  26. 26. Mountain View Voice
  27. 27. The Modesto Bee
  28. 28. The Daily Herald
  29. 29. The Stanford Review
  30. 30. The Stanford Daily
  31. 31. Talked to more users
  32. 32. Ethnographic studies of face-to-face conversations
  33. 33. Tested moderation
  34. 34. Continued building site
  35. 35. MVP completed
  36. 36. Improved UI
  37. 37. Analytics</li></li></ul><li>What We Found<br />Users<br /><ul><li>Like the mockups
  38. 38. Slow to migrate to new platforms
  39. 39. More likely to share than discuss articles
  40. 40. Moderation created more robust conversations</li></ul>Small news sites<br /><ul><li>Interested in leveraging social media
  41. 41. Interested in demographic data
  42. 42. Slow to make decisions
  43. 43. Have deficient IT infrastructures</li></li></ul><li>
  44. 44.
  45. 45. Business Model Canvas # 3<br />Users<br />-Engaging in high-level conversations about news articles with like-minded individuals and friends<br />-Bookmarking articles<br />News Partners<br />-Demographic data<br />-More eyeballs due to viral elements<br />-Shared ad revenue<br />Advertisers<br />-Reaching educated, high-income individuals <br />-Brainstorming ways to become less reliant on news sites<br />-Continuing site development<br />-Testing viral features<br />-News Sites*<br />(Stanford Review rejects partnership)<br />(Stanford Daily wants to be involved)<br />*We are exploring ways to become less reliant on news partnerships<br />-Co-creation<br />-Multi-sided platform<br />-The web<br />-Social Networks<br />-Potentially News Sites<br />-Email<br />-Peer-to-peer invitations<br />-Large user base<br />-Human Resources<br />-Potentially news partnerships<br />-CPM Ad revenue<br />-Web site programming, design, and maintenance; <br />salaries related to business activities and site monitoring<br />
  46. 46. Conclusion<br /><ul><li>News partnerships are a slow process
  47. 47. Don’t want users to leave their site
  48. 48. Are slow to make decisions
  49. 49. Users are not engaged
  50. 50. Empty room effect
  51. 51. Potential solutions
  52. 52. Focus on a niche community
  53. 53. Recommend active conversations
  54. 54. Technology
  55. 55. Was Drupal necessary?
  56. 56. Focus on testing community, not features</li></li></ul><li>The End<br />
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