Vocius E245 final presentation
 

Vocius E245 final presentation

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Vocius E245 final presentation Vocius E245 final presentation Presentation Transcript

  • voci.us
    building communities around news
  • Team Members
    • Dan Berenholtz
    • Venkat Dinavahi
    • Evelyn Larrubia
    • Thomas Kong
  • Initial Idea
    • Centralized online platform to discuss news events
    • Smart, informed audience
    • Use social media identity
    • Comment on any story
    • News media as key partners
  • Business Model Canvas # 1
    Users
    -Providing central place for individuals to connect with other readers about news stories
    News Partners
    -Taking away burden of policing comments
    -Enabling communication among their readers
    -Driving traffic
    Advertisers
    -Financial
    News Sites
    -Talking to Users and Large News Sites
    -Finding AI developer
    -Drafting Mockups
    -Developing Site
    Co-creation
    -Multi-sided platform
    -The web
    -Social Networks
    -News Sites
    -Partnerships w/ News Sites
    -Large user base
    -Human Resources
    -CPM Ad revenue
    -Fixed Costs
    -Variable Costs
  • What We Did
    • Surveyed users
    • Interviewed users
    • Talked to six large newspapers and chains
    • Executives
    • Editors
    • Legal Staff
    • Started drawing mockups and building the site
    • What is the MVP?
    • Drupal vs. Ning. Vs. Wordpress
  • What We Found
    News consumers
    • Want to engage in dialogue
    • Lack of civility prevents engagement
    • Want real identities
    Large news sites
    • Fed up with trash talk
    • Hesitant to drive traffic off their sites
    • Not legally responsible for readers’ posts
    • Slow to change
  • Business Model Canvas # 2
    Users
    -Engaging in high-level conversations about news articles with like-minded individuals and friends
    -Bookmarking articles
    News Partners
    -Demographic data
    -More eyeballs due to viral elements
    -Shared ad revenue
    Advertisers
    -Reaching educated, high-income individuals
    -Developing site
    -Talking to small News sites
    -Testing viral features
    -Talking to users
    -News Sites
    (waiting on Stanford Review’s decision)
    -Co-creation
    -Multi-sided platform
    -The web
    -Social Networks
    -Potentially News Sites
    -Email
    -Peer-to-peer invitations
    -Large user base
    -Human Resources
    -Potentially news partnerships
    -CPM Ad revenue
    -Web site programming, design, and maintenance;
    salaries related to business activities and site monitoring
  • What We Did
    • Talked to smaller news sites
    • Mountain View Voice
    • The Modesto Bee
    • The Daily Herald
    • The Stanford Review
    • The Stanford Daily
    • Talked to more users
    • Ethnographic studies of face-to-face conversations
    • Tested moderation
    • Continued building site
    • MVP completed
    • Improved UI
    • Analytics
  • What We Found
    Users
    • Like the mockups
    • Slow to migrate to new platforms
    • More likely to share than discuss articles
    • Moderation created more robust conversations
    Small news sites
    • Interested in leveraging social media
    • Interested in demographic data
    • Slow to make decisions
    • Have deficient IT infrastructures
  • Business Model Canvas # 3
    Users
    -Engaging in high-level conversations about news articles with like-minded individuals and friends
    -Bookmarking articles
    News Partners
    -Demographic data
    -More eyeballs due to viral elements
    -Shared ad revenue
    Advertisers
    -Reaching educated, high-income individuals
    -Brainstorming ways to become less reliant on news sites
    -Continuing site development
    -Testing viral features
    -News Sites*
    (Stanford Review rejects partnership)
    (Stanford Daily wants to be involved)
    *We are exploring ways to become less reliant on news partnerships
    -Co-creation
    -Multi-sided platform
    -The web
    -Social Networks
    -Potentially News Sites
    -Email
    -Peer-to-peer invitations
    -Large user base
    -Human Resources
    -Potentially news partnerships
    -CPM Ad revenue
    -Web site programming, design, and maintenance;
    salaries related to business activities and site monitoring
  • Conclusion
    • News partnerships are a slow process
    • Don’t want users to leave their site
    • Are slow to make decisions
    • Users are not engaged
    • Empty room effect
    • Potential solutions
    • Focus on a niche community
    • Recommend active conversations
    • Technology
    • Was Drupal necessary?
    • Focus on testing community, not features
  • The End