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Vocius E245 final presentation Presentation Transcript

  • 1. voci.us
    building communities around news
  • 2. Team Members
    • Dan Berenholtz
    • 3. Venkat Dinavahi
    • 4. Evelyn Larrubia
    • 5. Thomas Kong
  • Initial Idea
    • Centralized online platform to discuss news events
    • 6. Smart, informed audience
    • 7. Use social media identity
    • 8. Comment on any story
    • 9. News media as key partners
  • Business Model Canvas # 1
    Users
    -Providing central place for individuals to connect with other readers about news stories
    News Partners
    -Taking away burden of policing comments
    -Enabling communication among their readers
    -Driving traffic
    Advertisers
    -Financial
    News Sites
    -Talking to Users and Large News Sites
    -Finding AI developer
    -Drafting Mockups
    -Developing Site
    Co-creation
    -Multi-sided platform
    -The web
    -Social Networks
    -News Sites
    -Partnerships w/ News Sites
    -Large user base
    -Human Resources
    -CPM Ad revenue
    -Fixed Costs
    -Variable Costs
  • 10. What We Did
    • Surveyed users
    • 11. Interviewed users
    • 12. Talked to six large newspapers and chains
    • 13. Executives
    • 14. Editors
    • 15. Legal Staff
    • 16. Started drawing mockups and building the site
    • 17. What is the MVP?
    • 18. Drupal vs. Ning. Vs. Wordpress
  • What We Found
    News consumers
    • Want to engage in dialogue
    • 19. Lack of civility prevents engagement
    • 20. Want real identities
    Large news sites
    • Fed up with trash talk
    • 21. Hesitant to drive traffic off their sites
    • 22. Not legally responsible for readers’ posts
    • 23. Slow to change
  • 24. Business Model Canvas # 2
    Users
    -Engaging in high-level conversations about news articles with like-minded individuals and friends
    -Bookmarking articles
    News Partners
    -Demographic data
    -More eyeballs due to viral elements
    -Shared ad revenue
    Advertisers
    -Reaching educated, high-income individuals
    -Developing site
    -Talking to small News sites
    -Testing viral features
    -Talking to users
    -News Sites
    (waiting on Stanford Review’s decision)
    -Co-creation
    -Multi-sided platform
    -The web
    -Social Networks
    -Potentially News Sites
    -Email
    -Peer-to-peer invitations
    -Large user base
    -Human Resources
    -Potentially news partnerships
    -CPM Ad revenue
    -Web site programming, design, and maintenance;
    salaries related to business activities and site monitoring
  • 25. What We Did
    • Talked to smaller news sites
    • 26. Mountain View Voice
    • 27. The Modesto Bee
    • 28. The Daily Herald
    • 29. The Stanford Review
    • 30. The Stanford Daily
    • 31. Talked to more users
    • 32. Ethnographic studies of face-to-face conversations
    • 33. Tested moderation
    • 34. Continued building site
    • 35. MVP completed
    • 36. Improved UI
    • 37. Analytics
  • What We Found
    Users
    • Like the mockups
    • 38. Slow to migrate to new platforms
    • 39. More likely to share than discuss articles
    • 40. Moderation created more robust conversations
    Small news sites
    • Interested in leveraging social media
    • 41. Interested in demographic data
    • 42. Slow to make decisions
    • 43. Have deficient IT infrastructures
  • 44.
  • 45. Business Model Canvas # 3
    Users
    -Engaging in high-level conversations about news articles with like-minded individuals and friends
    -Bookmarking articles
    News Partners
    -Demographic data
    -More eyeballs due to viral elements
    -Shared ad revenue
    Advertisers
    -Reaching educated, high-income individuals
    -Brainstorming ways to become less reliant on news sites
    -Continuing site development
    -Testing viral features
    -News Sites*
    (Stanford Review rejects partnership)
    (Stanford Daily wants to be involved)
    *We are exploring ways to become less reliant on news partnerships
    -Co-creation
    -Multi-sided platform
    -The web
    -Social Networks
    -Potentially News Sites
    -Email
    -Peer-to-peer invitations
    -Large user base
    -Human Resources
    -Potentially news partnerships
    -CPM Ad revenue
    -Web site programming, design, and maintenance;
    salaries related to business activities and site monitoring
  • 46. Conclusion
    • News partnerships are a slow process
    • 47. Don’t want users to leave their site
    • 48. Are slow to make decisions
    • 49. Users are not engaged
    • 50. Empty room effect
    • 51. Potential solutions
    • 52. Focus on a niche community
    • 53. Recommend active conversations
    • 54. Technology
    • 55. Was Drupal necessary?
    • 56. Focus on testing community, not features
  • The End