Presentation exposed for the sharing lectures's day during the SicilyLab 2014 in Gioiosa Marea (ME) organized by nITro - New Information technology Research Office (www.nitrosaggio.com). Main topic: The Ring. The presentation collects a series of topic and researches developed within On/Off Magazine's editorial activities. Team: Saverio Massaro, Dario Pompei, Davide Motta (Editorial Staff - On/Off Magazine)

1. Community is the key
I m m a t e r i a l l o o p s e n a b l i n g
n e w d e s i g n m o d e l s

2. THE CRISIS
T h e s y s t e m i c c r i s i s t h a t we a r e l i v i n g f o r c e s u s t o
r e t h i n k t h e d e v e l o p m e n t s y s t e m .
I t i s n o t t o r e d i s c o v e r o l d f o r m s o f e x c h a n g e o r b a r t e r
a n d m a k e t h e m m o d e r n t h r o u g h t h e n e t w o r k , b u t o f a r e a l
e c o n o m i c s y s t e m , whose b a s i c p r i n c i p l e i s t h a t t h e v a l u e
o f a n o b j e c t ( o r s e r v i c e ) i s s e p a r a t e d f r o m t h e p r o p e r t y
a n d v a l u e d o n l y o n t h e b a s i s o f a c c e s s t o t h e s a m e .

3. SHARING ECONOMY
I n a w o r l d h e a d i n g t o w a r d s 9 b i l l i o n a n d a h a l f p e o p l e ( t h i s i s
t h e U N e s t i m a t e f o r 2 0 5 0 ) , t h e t r a n s i t i o n t o t h e S h a r i n g
E c o n o m y i s c r u c i a l f o r t h e s u s t a i n a b l e m a n a g e m e n t o f r e s o u r c e s .
T h e a d v e n t o f t h e m a s s o f t h e S h a r i n g E c o n o m y s e e m s t o b e a b l e
t o i n v o l v e p e o p l e f r o m m a n y d i f f e r e n t s o c i a l g r o u p s , t h r o u g h
t h e u s e o f d i g i t a l p l a t f o r m s t h a t b o r r o w t h e d e s i g n o f t h e
i n t e r a c t i o n o f s o c i a l n e t w o r k s a n d a s c h e d u l e t y p i c a l l y b u s i n e s s .
T h e t u r n i n g p o i n t c a m e w i t h t h e t e c h n o l o g i e s " m o b i l e " w i t h t h e
g e o r e f e r e n c i n g of resources and the ability to be updated in
r e a l t i m e o n t h e a v a i l a b i l i t y a n d l o c a t i o n o f t h e g o o d s o r
s e r v i c e s y o u i n t e n d t o u s e .

4. WE ARE PROSUMERS
P r o s u m e r w a s f i r s t l y d e f i n e d
i n 1 9 8 0 b y A l v i n T o f f l e r a s a
f u s i o n o f t h e w o r d s
p r o d u c e r and c o n s u m e r , i s
a c t u a l i n t h e d i g i t a l a g e .
T h e t r a n s i t i o n f r o m
c o n s u m e r t o p r o s u m e r is
a c c e l e r a t e d w i t h t h e a d v e n t
o f w e b 2 . 0 , t h r o u g h s o c i a l
n e t w o r k i n g , t h a t c o l l e c t s
U s e r ’ s G e n e r a t e d C o n t e n t s .

5. NEW social performativity

6. COLLECTIVE INTELLIGENCE
n e w c o m m u n i c a t i o n t e c h n o l o g i e s — e s p e c i a l l y t h e I n t e r n e t — n o w
a l l o w h u g e n u m b e r s o f p e o p l e a l l o v e r t h e p l a n e t t o w o r k
t o g e t h e r i n n e w w a y s .
T h e s u c c e s s e s o f s y s t e m s l i k e G o o g l e and W i k i p e d i a s ugge s t tha t
t h e t i m e i s n o w r i p e f o r m a n y m o r e s u c h s y s t e m s , a n d t h e g o a l i s
t o u n d e r s t a n d h o w t o t a k e a d v a n t a g e o f t h e s e p o s s i b i l i t i e s .

7. proactivism
D o n ’ t a s k t o y o u r c i t y w h a t i t c a n d o f o r y o u .
A s k t o y o u r s e l f w h a t y o u c a n d o f o r y o u r c i t y .
J . F . K e n n e d y

8. T o d a y , i f t w o p e o p l e k n o w t w o t h i n g s d i s t a n t c o m p l e m e n t a r y ,
t h r o u g h n e w t e c h n o l o g i e s , t h e y c a n r e a l l y g e t i n t o
c o m m u n i c a t i o n w i t h e a c h o t h e r , s h a r e t h e i r k n o w l e d g e , t o
c o o p e r a t e .
P . L e v y
crowdsourcing

9. dreamhamar

10. dreamhamar

11. crowdfunding
the main platforms

12. Puff! diaria

13. I Make Rotterdam

14. I Make Rotterdam

15. from objects
to services

16. Okobici

18. Shareable city
C i t i z e n s c o n n e c t e d a n d s e l f - o r g a n i z e d p r o m o t e a c t i v i t i e s ,
d y n a m i c s a n d new u r b a n s p a c e s t h a t d o n o t r e s p o n d t o t h e
t r a d i t i o n a l m a r k e t l o g i c .
D o m e n i c o d i s i e n a

19. “ A G R I C O L T U R E C A N T H U S B E T R A N S F O R M E D I N T O A P U B L I C S E R V I C E T H A T
P R O D U C E S H I G H L Y P R O D U C T I V E C O M M O N G O O D S O F E N V I R O N M E N T A L A N D
E C O N O M I C L A N D S C A P E S , U R B A N R E G E N E R A T I O N A N D C U L T U R A L
E X T E R N A L I T I E S ” .

20. S o c i a l
agricolture
Welcome
s p a c e e v e n t s

23. Connected by shared values, knowledge,
resources or by digital and physical spaces,
c o m m u n i t i e s a r e t r a n s f o r m i n g c i t i e s ,
organizations and civic action
e v e r y w h e r e i n t h e w o r l d .
T h e y a r e d r i v i n g m o v e m e n t s
such as collaborative consumption,
o p e n s o u r c e , m a k e r s a n d f a b l a b s ,
Coworking, alternative currencies and more.

24. If architecture is
a platform,
we need more
architects of
cooperation.

25. new challenges
For new crisis
How to deal
with them?

26. The mission for a designer
is to enable
the communities of citizens
t o g e n e r a t e a f a i r e r
needs’s centered value,
and then more sustainable.

28. thanks
Saverio massaro Davide motta Dario pompei