1. Promoting
Counseling Services
Sarah Rach-Sovich
February 2010

2. Direct Strategies
• Brochures and Pamphlets
• Magnets
• Business Cards
• Posters/Flyers
• Lockers
• Mailings
• Postcards
• Newsletters
• Stress balls
• Other fun counseling stuff!
• Pens, pizza cutters, mood
testers, planners

3. Indirect Strategies
• Posters & Flyers
• Magazine/College Publications
• Scrolling signs
• TVs
– Ads, videos, power points
• Display boxes
• Bulletin Boards
• Book Store
• Student Recreation Area
• Orientations
– Student & Parent
• New Student Days
• Footsteps
– The yellow brick road

4. Indirect Strategies
• Teaching
– Career Life Planning
– Job Search Skills
– College Success – On Course
– First Year Experience
– Psychology
• Faculty
– Referral system
– Duty day education/training
– Statement for their syllabi
– Presentations in their classes
– Co-Teaching
• Example: Nursing
– Present on mental health

5. Indirect Strategies
• School Counselors (K-12)
• Professional organizations
• Community involvement
• Collaboration
– Health Fairs
– Veterans center
– Employment services
– Writing Center
– TRIO

6. Promoting Through Events
• Formal/Informal
• Counseling Calendar
– Monthly
– Health observance days/weeks
– College weekly events sheet
• Support or Brief Therapy Groups
• Educational Presentations
– Creative expression
– Biofeedback
– Relaxation

7. Promoting Through Events
• Workshops
– Screening days (depression, anxiety)
– How to help a friend
– Self improvement workshop
– Transfer workshop
– Advice table
– Coffee with the Counselor
– Beat the blues
– De-stress for Da-tests
– Time management
– Stress management 101

8. Stressed?
• To get a free stress ball…
–Tell me how you manage
stress
–Why is managing stress
important?

9. Using Technology
• Email
• Blogs
• D2L
• Social Networking Sites
– Facebook, MySpace, Twitter

10. Using Technology
• Phone calls/Texts
• Online Presentations
– WebEx, Post to website, D2L
• Counseling website
– Resources
– Videos/podcasts
– Contact the counselor – link to email

11. Other Thoughts
• Inclusion is important!
– Traditional
– Non-traditional
• Parents (student and parent – being your best at both)
• Older than average (change – how to be a student again)
– Program specific
• Interior design (unlock your creativity)
• Law enforcement (how to beat burnout)
• Business (dealing with difficult people)
– Veterans (transitioning successfully)
– Online Students (how to excel online)
– Gender/Sexuality
• Who are you and why it matters
• Healthy relationships
– Transfer Students

12. Other Thoughts
• Survey Students
– How would they like to get this information?
– Former students said… we want it all!
– Annual statistics
• Do what we do best – Counsel students!
– Plant the seeds… reap what we sow
– The best way to increase exposure is to ensure your
students would recommend the services