CASE STUDY: E-COMMERCEINSTITUTE OF PROFESSIONAL EDUCATION &RESEARCH, BHOPAL (IPER)GROUP MEMBERSAmit singhBablu RajputShashank singh RajawatSunil kumar DwivediSandeep patelGROUPON: AN EMERGING GIANT IN SOCIALCOMMERCE
Company profile.The concept of social commerce.The business model of Groupon.SWOT analysis.Emergence & growth of Groupon.Major challenges faced by Groupon.CONTENTS
Type PublicIndustry Electronic commerceEstd. Nov.2008Founder Mr. Andrew MasonHeadquarter Chicago, Illinois, U.S.Subscriber Base 25 millionOperation 29 countryEstimated revenue $2 billionType of site deal-of-the-dayWebsite www.groupon.comCOMPANY PROFILE
Type of Business, offergoods & services forsales through the onlinemedium.Levels of Transactions:B2BB2CC2C21
EMERGENCE & GROWTH OF GROUPON• In April 2010 Groupon was the only company to reach$1.35 billion valuation faster then YOUTUBE.• There was only one deal on offer on a given day for everysubscriber.• Huge discounts ranged from 50% to over 90%• The success rate of Groupon is reaching high i.e. 98%.• Groupon Revenues based on 50-50 sharing formula.
CUSTOMER HABITUATED TO BIG DISCOUNTS, LOOKFOR BARGAIN PRICE SOCIAL PROMOTION USERS ARE NOT THERELATIONAL CUSTOMERS LIMITING DEALS TO ONE PER DAY, BUILTS UPBACKLOGS OF WEEKS FOR NEW OFFERS