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Case Study-E-Commerce An Emerging Giant Groupon
 

Case Study-E-Commerce An Emerging Giant Groupon

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    Case Study-E-Commerce An Emerging Giant Groupon Case Study-E-Commerce An Emerging Giant Groupon Presentation Transcript

    • CASE STUDY: E-COMMERCEINSTITUTE OF PROFESSIONAL EDUCATION &RESEARCH, BHOPAL (IPER)GROUP MEMBERSAmit singhBablu RajputShashank singh RajawatSunil kumar DwivediSandeep patelGROUPON: AN EMERGING GIANT IN SOCIALCOMMERCE
    • Company profile.The concept of social commerce.The business model of Groupon.SWOT analysis.Emergence & growth of Groupon.Major challenges faced by Groupon.CONTENTS
    • Type PublicIndustry Electronic commerceEstd. Nov.2008Founder Mr. Andrew MasonHeadquarter Chicago, Illinois, U.S.Subscriber Base 25 millionOperation 29 countryEstimated revenue $2 billionType of site deal-of-the-dayWebsite www.groupon.comCOMPANY PROFILE
    • Type of Business, offergoods & services forsales through the onlinemedium.Levels of Transactions:B2BB2CC2C21
    • 1 FREE PUBLICITY ANDCLIENTELESMALL BUSINESSGROUPON50-50 REVENUESHARING FORMULAWITH BUSINESS FIRMSCUSTOMERS3 SWEET DEALWIN WIN2
    • SWOT ANALYSISWEAK BUSINESSMODEL, EASYREPLICATIONLESS PROFITMARGINWEEKNESSSTRENGTH1 TOP IN THEINDUSTRYHUGE SUBSCRIBERBASEWIN- WIN TO ALL-DEAL OF THE DAYCUSTOMISE ITSOFFER2
    • SWOT ANALYSISNEW ENTRANTSINTENSECOMPETITIONEASY REPLICATIONMAINTAININGREPEAT CUSTOMERTHREATSOPPORTUNITY3 4BUSINESSEXPANSIONIMPROVECUSTOMER ANDMECHANTRELATIONSHIPLOOK FORPROVIDING MOREDEALS
    • EMERGENCE & GROWTH OF GROUPON• In April 2010 Groupon was the only company to reach$1.35 billion valuation faster then YOUTUBE.• There was only one deal on offer on a given day for everysubscriber.• Huge discounts ranged from 50% to over 90%• The success rate of Groupon is reaching high i.e. 98%.• Groupon Revenues based on 50-50 sharing formula.
    •  CUSTOMER HABITUATED TO BIG DISCOUNTS, LOOKFOR BARGAIN PRICE SOCIAL PROMOTION USERS ARE NOT THERELATIONAL CUSTOMERS LIMITING DEALS TO ONE PER DAY, BUILTS UPBACKLOGS OF WEEKS FOR NEW OFFERS
    • THANK YOU!