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Case Study-E-Commerce An Emerging Giant Groupon

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Sandeep Patel
Sandeep Patel
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CASE STUDY: E-COMMERCE INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH, BHOPAL (IPER) GROUP MEMBERS Amit singh Bablu Rajput Shashank singh Rajawat Sunil kumar Dwivedi Sandeep patel GROUPON: AN EMERGING GIANT IN SOCIAL COMMERCE
Company profile. The concept of social commerce. The business model of Groupon. SWOT analysis. Emergence & growth of Groupon. Major challenges faced by Groupon. CONTENTS
Type Public Industry Electronic commerce Estd. Nov.2008 Founder Mr. Andrew Mason Headquarter Chicago, Illinois, U.S. Subscriber Base 25 million Operation 29 country Estimated revenue $2 billion Type of site deal-of-the-day Website www.groupon.com COMPANY PROFILE
Type of Business, offer goods & services for sales through the online medium. Levels of Transactions: B2B B2C C2C 21
1 FREE PUBLICITY AND CLIENTELE SMALL BUSINESS GROUPON 50-50 REVENUE SHARING FORMULA WITH BUSINESS FIRMS CUSTOMERS 3 SWEET DEAL WIN WIN 2
SWOT ANALYSIS WEAK BUSINESS MODEL, EASY REPLICATION LESS PROFIT MARGIN WEEKNESSSTRENGTH 1 TOP IN THE INDUSTRY HUGE SUBSCRIBER BASE WIN- WIN TO ALL- DEAL OF THE DAY CUSTOMISE ITS OFFER 2
SWOT ANALYSIS NEW ENTRANTS INTENSE COMPETITION EASY REPLICATION MAINTAINING REPEAT CUSTOMER THREATSOPPORTUNITY 3 4 BUSINESS EXPANSION IMPROVE CUSTOMER AND MECHANT RELATIONSHIP LOOK FOR PROVIDING MORE DEALS
EMERGENCE & GROWTH OF GROUPON • In April 2010 Groupon was the only company to reach $1.35 billion valuation faster then YOUTUBE. • There was only one deal on offer on a given day for every subscriber. • Huge discounts ranged from 50% to over 90% • The success rate of Groupon is reaching high i.e. 98%. • Groupon Revenues based on 50-50 sharing formula.
 CUSTOMER HABITUATED TO BIG DISCOUNTS, LOOK FOR BARGAIN PRICE  SOCIAL PROMOTION USERS ARE NOT THE RELATIONAL CUSTOMERS  LIMITING DEALS TO ONE PER DAY, BUILTS UP BACKLOGS OF WEEKS FOR NEW OFFERS
THANK YOU!

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Case Study-E-Commerce An Emerging Giant Groupon

  • 1. CASE STUDY: E-COMMERCE INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH, BHOPAL (IPER) GROUP MEMBERS Amit singh Bablu Rajput Shashank singh Rajawat Sunil kumar Dwivedi Sandeep patel GROUPON: AN EMERGING GIANT IN SOCIAL COMMERCE
  • 2. Company profile. The concept of social commerce. The business model of Groupon. SWOT analysis. Emergence & growth of Groupon. Major challenges faced by Groupon. CONTENTS
  • 3. Type Public Industry Electronic commerce Estd. Nov.2008 Founder Mr. Andrew Mason Headquarter Chicago, Illinois, U.S. Subscriber Base 25 million Operation 29 country Estimated revenue $2 billion Type of site deal-of-the-day Website www.groupon.com COMPANY PROFILE
  • 4. Type of Business, offer goods & services for sales through the online medium. Levels of Transactions: B2B B2C C2C 21
  • 5. 1 FREE PUBLICITY AND CLIENTELE SMALL BUSINESS GROUPON 50-50 REVENUE SHARING FORMULA WITH BUSINESS FIRMS CUSTOMERS 3 SWEET DEAL WIN WIN 2
  • 6. SWOT ANALYSIS WEAK BUSINESS MODEL, EASY REPLICATION LESS PROFIT MARGIN WEEKNESSSTRENGTH 1 TOP IN THE INDUSTRY HUGE SUBSCRIBER BASE WIN- WIN TO ALL- DEAL OF THE DAY CUSTOMISE ITS OFFER 2
  • 7. SWOT ANALYSIS NEW ENTRANTS INTENSE COMPETITION EASY REPLICATION MAINTAINING REPEAT CUSTOMER THREATSOPPORTUNITY 3 4 BUSINESS EXPANSION IMPROVE CUSTOMER AND MECHANT RELATIONSHIP LOOK FOR PROVIDING MORE DEALS
  • 8. EMERGENCE & GROWTH OF GROUPON • In April 2010 Groupon was the only company to reach $1.35 billion valuation faster then YOUTUBE. • There was only one deal on offer on a given day for every subscriber. • Huge discounts ranged from 50% to over 90% • The success rate of Groupon is reaching high i.e. 98%. • Groupon Revenues based on 50-50 sharing formula.
  • 9.  CUSTOMER HABITUATED TO BIG DISCOUNTS, LOOK FOR BARGAIN PRICE  SOCIAL PROMOTION USERS ARE NOT THE RELATIONAL CUSTOMERS  LIMITING DEALS TO ONE PER DAY, BUILTS UP BACKLOGS OF WEEKS FOR NEW OFFERS
  • 10.