CASE STUDY: E-COMMERCEINSTITUTE OF PROFESSIONAL EDUCATION &RESEARCH, BHOPAL (IPER)GROUP MEMBERSAmit singhBablu RajputShash...
Company profile.The concept of social commerce.The business model of Groupon.SWOT analysis.Emergence & growth of Groupon.M...
Type PublicIndustry Electronic commerceEstd. Nov.2008Founder Mr. Andrew MasonHeadquarter Chicago, Illinois, U.S.Subscriber...
Type of Business, offergoods & services forsales through the onlinemedium.Levels of Transactions:B2BB2CC2C21
1 FREE PUBLICITY ANDCLIENTELESMALL BUSINESSGROUPON50-50 REVENUESHARING FORMULAWITH BUSINESS FIRMSCUSTOMERS3 SWEET DEALWIN ...
SWOT ANALYSISWEAK BUSINESSMODEL, EASYREPLICATIONLESS PROFITMARGINWEEKNESSSTRENGTH1 TOP IN THEINDUSTRYHUGE SUBSCRIBERBA...
SWOT ANALYSISNEW ENTRANTSINTENSECOMPETITIONEASY REPLICATIONMAINTAININGREPEAT CUSTOMERTHREATSOPPORTUNITY3 4BUSINESSEXP...
EMERGENCE & GROWTH OF GROUPON• In April 2010 Groupon was the only company to reach$1.35 billion valuation faster then YOUT...
 CUSTOMER HABITUATED TO BIG DISCOUNTS, LOOKFOR BARGAIN PRICE SOCIAL PROMOTION USERS ARE NOT THERELATIONAL CUSTOMERS LIM...
THANK YOU!
Case Study-E-Commerce An Emerging Giant Groupon
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Case Study-E-Commerce An Emerging Giant Groupon

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Transcript of "Case Study-E-Commerce An Emerging Giant Groupon "

  1. 1. CASE STUDY: E-COMMERCEINSTITUTE OF PROFESSIONAL EDUCATION &RESEARCH, BHOPAL (IPER)GROUP MEMBERSAmit singhBablu RajputShashank singh RajawatSunil kumar DwivediSandeep patelGROUPON: AN EMERGING GIANT IN SOCIALCOMMERCE
  2. 2. Company profile.The concept of social commerce.The business model of Groupon.SWOT analysis.Emergence & growth of Groupon.Major challenges faced by Groupon.CONTENTS
  3. 3. Type PublicIndustry Electronic commerceEstd. Nov.2008Founder Mr. Andrew MasonHeadquarter Chicago, Illinois, U.S.Subscriber Base 25 millionOperation 29 countryEstimated revenue $2 billionType of site deal-of-the-dayWebsite www.groupon.comCOMPANY PROFILE
  4. 4. Type of Business, offergoods & services forsales through the onlinemedium.Levels of Transactions:B2BB2CC2C21
  5. 5. 1 FREE PUBLICITY ANDCLIENTELESMALL BUSINESSGROUPON50-50 REVENUESHARING FORMULAWITH BUSINESS FIRMSCUSTOMERS3 SWEET DEALWIN WIN2
  6. 6. SWOT ANALYSISWEAK BUSINESSMODEL, EASYREPLICATIONLESS PROFITMARGINWEEKNESSSTRENGTH1 TOP IN THEINDUSTRYHUGE SUBSCRIBERBASEWIN- WIN TO ALL-DEAL OF THE DAYCUSTOMISE ITSOFFER2
  7. 7. SWOT ANALYSISNEW ENTRANTSINTENSECOMPETITIONEASY REPLICATIONMAINTAININGREPEAT CUSTOMERTHREATSOPPORTUNITY3 4BUSINESSEXPANSIONIMPROVECUSTOMER ANDMECHANTRELATIONSHIPLOOK FORPROVIDING MOREDEALS
  8. 8. EMERGENCE & GROWTH OF GROUPON• In April 2010 Groupon was the only company to reach$1.35 billion valuation faster then YOUTUBE.• There was only one deal on offer on a given day for everysubscriber.• Huge discounts ranged from 50% to over 90%• The success rate of Groupon is reaching high i.e. 98%.• Groupon Revenues based on 50-50 sharing formula.
  9. 9.  CUSTOMER HABITUATED TO BIG DISCOUNTS, LOOKFOR BARGAIN PRICE SOCIAL PROMOTION USERS ARE NOT THERELATIONAL CUSTOMERS LIMITING DEALS TO ONE PER DAY, BUILTS UPBACKLOGS OF WEEKS FOR NEW OFFERS
  10. 10. THANK YOU!

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