RISE OF THE GREEN TRIBE
FOLLOWING THE NORTH STAR
NIRVANA
HANGING WITH THE COOLEST
PEOPLE AROUND
NOT A DRUG
DRIVING STONED
SCENE SORTED IN fifty BUCKS
SH IVA SMOKED TOO
Here’s what brands must derive
from this trend
Authored by:
Samyak Chakrabarty, Chief Youth Marketer,
& Team:
Aniruddh Naidu
Aakansha Kedia
DDB Mudramax Youth Pulse- Rise of the Green Tribe
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DDB Mudramax Youth Pulse- Rise of the Green Tribe

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The DDB Mudramax Youth Pulse is your weekly insight into the minds of India's extremely diverse and continuously evolving urban young!

We begin with looking into the sudden rise in the consumption of marijuana among those born after 1988 in metro cities and what it tells us about them as consumers, as trendsetters of modern society.

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DDB Mudramax Youth Pulse- Rise of the Green Tribe

  1. 1. RISE OF THE GREEN TRIBE
  2. 2. FOLLOWING THE NORTH STAR
  3. 3. NIRVANA
  4. 4. HANGING WITH THE COOLEST PEOPLE AROUND
  5. 5. NOT A DRUG
  6. 6. DRIVING STONED
  7. 7. SCENE SORTED IN fifty BUCKS
  8. 8. SH IVA SMOKED TOO
  9. 9. Here’s what brands must derive from this trend
  10. 10. Authored by: Samyak Chakrabarty, Chief Youth Marketer, & Team: Aniruddh Naidu Aakansha Kedia

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